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Wal-Mart Human Resource

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With some 1.4 million employees on its U.S. payroll, Walmart's world is about as large as the state of Maine. That's massive by any standard, but when you consider how social media amplifies that number, it's not simply a huge group but an influential one. No small wonder, then, that the earth's largest employer is taking greater measures to motivate and mobilize its people -- and opening up more opportunities for consumer brands to also reach them along the way.
Among the retail behemoth's recent and upcoming moves: revamping its internal employee social network and switching publishers as a prelude to beefing up its in-house magazine, Walmart World, with both more content and outside advertising. The latter could prove an even greater magnet for brand marketers trying to sway Walmart's in-house influencers, particularly now that the chain is allowing local managers more agency to green-light items and is encouraging employees to promote specific items in their stores.
Walmart will also give store managers and employees credit for online sales that come from their territories as of Feb. 1, the start of its fiscal year.
Walmart isn't owning up to any blanket campaign to better leverage employees as brand ambassadors (a spokesman declined to comment), but it appears to be moving in that direction.
With social media potentially giving employees an even bigger impact on brands today, the role of human resources in marketing is even more important, said Scott Bedbury, principal in consulting firm Brandstream. "Social connectivity is often seen as an external thing but can have a very powerful dynamic internally."
Walmart U.S. CEO Bill Simon and new Chief Merchandising Officer Duncan McNaughton have encouraged reinvigorating the "Volume Producing Item" program originated by Sam Walton in which individual employees adopt and promote items in their stores, according to

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