...Walk Through Time My earliest memory of media was when I was three years old, just learning how to comprehend books. The book was The Little Engine That Could. I remember the cover getting me ecstatic instantly, the bright blue train with a clown in the back got me all worked up, all I could remember saying was “I need to be on this train!” but my mom would never take me unfortunately. The Little Engine That Could was a frequent bedtime story for years on years; this story did not leave my house for the duration of childhood. I did not realize this book was impacting my life in such a tremendous way, as I got older I remember myself repeating on the elementary playground “I think I can I think I can” whether I was sliding down the slide, climbing the rock wall, or trying to go as high as I can on the swing set. If you don’t know, that is the famous quote from the book, the train struggles up a steep hill and he eventually gets the drive and courage to make it up with a little help from these words. These four very powerful words have shadowed over my head through childhood, and still to this day I sometimes go back and repeat these words for guidance and support. Examples of times I use these words is when I play basketball, any time I play on a competitive team or just play around with my friends, if I get to the free throw line I say “I think I can I think I can” the pressure of having every one glaring at me while a shooting a free throw spooked me out so I would say...
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...A Walk Through Time The significant moments in time collectively make up our nations history. In that history we see change, growth and experience loss. These events make us the people, that make up the country that love and contribute to. I chose five events in time that brought about a tremendous change across the world, and making life as we know it today, a walk in the park. MONTGOMERY BUS BOYCOTT Montgomery Alabama, 1955 and 1956 was an extremely volatile time for African-Americans and Whites, but the events of that year made history and changed the way of life for every Montgomery resident. The Montgomery Bus Boycott was a peaceful protest that lasted one year. Its main goal was to put an end to racially segregated seating on buses, but by the end it accomplished much more (Toonari). A Walk on the wild side Prior to the Supreme Court 1956 decision, African-Americans were forced to ride at the back of the bus. They suffered ridicule and racial slures at the hands of the bus drivers and the White passengers. In the early 1950’s two teenagers, Claudette Colvin and Mary Louise Smith were both arrested for refusing to give their seats to white passengers (Allen, R. 2000). Although this created some tension within the African-American community it tool the arrest of Rosa Parks, a former NAACP secretary who refused to give up her seat on the bus, on December 1, 1955 to set the wheels in motion for what would...
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...If I were given the opportunity to set up and design a medical office, I would strive to create an environment that is suitable for average suburban families of any income level, providing comfort and convenience. I would first locate a multi office facility where most of our patients’ care could be done in one place. Ideally, there would be various specialties, a pharmacy, radiology and imaging, and lab services available. This would provide convenient accessibility for patients requiring dual care, specialties, or medication following their initial visit with us. When you enter this office you will be peacefully enveloped into pale sage, light brown and neutral tones, creating a sense of warmth and comfort. You could hang your coat or dry your umbrella by the door (Wells, 2005). Beautiful canvases with scenic views from around the U.S. would provide an insight to the magnificence our country still holds, and silk trees creating small accents and a sense of harmony throughout the room (Harrison, 2010, p.4). There would be a severance of sorts within the waiting area. In the area closest to the door would be a reading nook, for those seeking quiet and privacy while they wait. They would have four oversized arm-chairs to relax in, magazines, newspapers, educational materials, and slightly lower lighting. The center of the room would be the main waiting area, with large, cloth, arm free chairs, non-restricting and giving individuals a sense of personal space. Ten of the chairs...
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...FAST FOOD RESTAURANTS 1.) How are in-store orders taken? SUBWAY: Orders are from the front counter as a customer walks in also via phone for home delivery. KFC : Orders are from the front counter as a customer walks in and also via phone for home delivery. MCDONALDS: Orders are taken either from the front counter as a customer walks in or through phone for home delivery or from the drive-thru window. 2.) How are the BURGERS cooked? SUBWAY: The burgers are prepared using oven. KFC : The burgers are cooked on an open conveyor that rides the patties over and open flame. MCDONALDS: The burgers are cooked on a fryer. 3.) Are the BURGERS prepared ahead of time? SUBWAY: No, the vegetables and ingredients to be added will be selected by the consumer personally and later served to the consumer. KFC : No, they are prepared after the orders are placed. MCDONALDS: Yes they prepare burgers ahead of time. 4.) How are the BURGERS assembled? SUBWAY: The burgers will be placed inside the oven and also for display since the burger base needs to be selected as per the consumer’s request. KFC : The burgers will be arranged in an oven like container and will be taken out whenever orders are placed MCDONALDS: The burgers will be prepared, wrapped up and served as and when required. 5.) Is a Microwave Oven used in the process? SUBWAY: Yes, Microwave ovens are used. KFC : Yes, Microwave ovens are used. MCDONALDS: Yes, Microwave ovens are used. 6.) How are...
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...Carroll). In Through the Tunnel by Doris Lessing, Jerry shows us that some risks are worth taking. Jerry displays that even if the risk is life threatening that we must try. Some risks are worth taking while others are not, however, we take both kinds of risks. Sometimes we mistake what we want to do with what others want us to do, and take risks that are unnecessary. Jerry and his mother are on vacation near a beach. Each day Jerry and his Mom walk to the beach and spend the day there. Usually Jerry explores by his Mom, but one day Jerry decides he wants to play by some rocks. Jerry meets some boys and they play happily, diving into the water. When the other boys dove into the water and...
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...Crumbs From the Table of Joy: Outline/ Draft The setting is blue when they walk in. Literally and figuratively because there is mention of the death in the family and the father is wailing; blue in color, and blue in emotion. The family is temporarily broken and the father is trying to keep them together but all he is really doing is pulling them apart. After a short silence in one scene, the youngest walks over to the radio- sulking at it. The father is reading and trying to pay attention to something else but clearly sulking over the wife. Ernie, the oldest has positioned herself in such a way that the audience can see she is basking at the photo of her mother and in a state of nostalgia. Then in walks Aunt Lily… starts off with much excitement. The girls have never seen a woman like this in their life. When things start to settle down, a little bit of time passes and there is happy jazz music playing while the aunt struts around her new ‘home’ in her robe. I made a side note that in this scene her big fluffy fur jacket is draped over top of all the other family members jackets on the coat rack. I am not sure if this was intentional or not, but I feel it was intentionally placed to show that she has “taken over” in a way. As the play progresses so does Lily. She is drinking more, clearly depressed and not as “upbeat” and put-together as she tried to previously portray herself. We see this when she sells the suit she seemed to care so deeply for, just for a little...
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...the first White Castle Restaurant. White Castle became an instant success and continued to expand throughout the mid-west and east coast. One of the reasons for White Castle’s success was the menu. The menu consisted of just a few choices. Hamburgers, Coke, Coffee and Pie were the only items on the menu. The customers loved this for the quickness and convenience. White Castle was the first with warm take-out and the folded napkin. Other entrepreneurs tried to copy White Castles success, but most ultimately failed. The success of White Castle was so noticeable that in 1930 the president of the American Restaurant Association recognized it as the most important food item in the nation. As White Castle continued to grow significantly through the depression, America became a hamburger eating nation, hence the birth of McDonalds. McDonalds was started by Maurice and Richard McDonald as a BBQ drive-in restaurant in 1940. Since...
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...1. Morrie is optimistic towards his death. Although he is also distressed about his life-threatening disease, he is happy that he is given enough time to create more happy memories with his loved ones before he departs this material world. He perceives having the opportunity to bid farewell to the people around him as something good and wanted to make the best out of the remaining days of his life. For instance, Morrie even had a “living funeral” in which he himself who is about to die, participates in his own funeral. The close people who attended in Morrie’s “living funeral” all laughed and cried as they reminisce their experiences with Morrie, stressing how Morrie has touched each of their individual lives. What is very heart-warming and essential in the movie “Tuesdays with Morrie” that reflects Morrie’s outlook on death, and most importantly on life, is his interview sessions with his former close and favorite college student named Mitch. This is because Mitch wanted to preserve his memories with Morrie, he asked Morrie to tape record their interview sessions every Tuesdays revolving on fundamental questions about life. In response, Morrie happily agreed with the favor Mitch was asking him. Morrie wanted to share his life and experiences to Mitch in the light of teaching Mitch about life lessons on how one should appreciate the beauty of life and how to live it to the fullest. On one of the Tuesday interview sessions, the topic centered on death. Morrie pointed out one of...
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...Abel Castillo English 102 Professor Butera Descriptive Paper Mundane Delicate whispers seep into the still, compact door. Suddenly, an alarm viciously roars filling the room with its intense growl. In an attempt to tame it, I grab hold of my calm comforter and barricade myself within it. The violent rumbling grows much louder. Falling out of bed, I slam the digital clock with such impeccable force that it completely becomes inaudible. Lazily, I explore for my soft, brown reindeer socks to accommodate my cold, little toes. Twisted, erect hair, as if a night-cow licked my head, takes control of my head from a distant, glass reflection. I finally make my way toward the cold, bare bathroom. Recovered, I find myself looking into the lifeless reflection to prepare for another unstable day. To start, I set my hands to find the light switch which seems to avoid me. Light glaring into my poor, unaware pupils, I set my hands in warm-filled water. I bring my face alongside the running, sincere water. After hydration, I attempt to clear out the cow-licked hair-do; I reach for my sturdy, black comb and combat the cow’s drool! With no avail, I soon give up. I place my index finger on the power button of the high-powered, blue electric-shaver and trim the fur that guards my face from fierce colds. Next, I prime my toothbrush with invigorating, peppermint toothpaste and smoothly graze each special tooth. I then enrich my essence with refined, colorful fragrances. Widely awake, I dash...
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...4/26/12 Fast food Can you imagine a kind of fast food place that is a cross between a sit down place and a normal fast food place? You don't even have to get out of your car. It looks like fast food, smells like fast food, and tastes like fast food. The only thing that is different is that you never have to get out of your car. Thats because they wait on you, just like a sit down place. Fast food in the future will offer better food, window side service, and a more diverse menu. This is how it works, when you drive in, they take your order using a drive through speaker. Then, you wait a few moments and then your order is at your window. Once the food is ready, waiters on roller skates will bring it right to your car. If you need anything, you press the call button an a a waiter appears at your window. This is a superior way to serve customer's because it's faster and offers better service. Second, food quality at a sit down restaurant is much higher, but it is often too expensive. This modern fast food restaurant would be a great cross between a sit down place and a fast food joint. You have the service of a sit down place,but with fast yummy food. The food would be a step above regular fast food. Better quality burgers, fries, etc. Last, this place would be flexible, great if you are in a hurry. Just drive up, order and drive away. Also, there is no line to wait in, you can take all the time in the word to decide what you are going to order...
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...operates a worldwide franchise of restaurants which prepare, package, and sell quickly prepared and moderately priced foods from a limited menu. Restaurant managers operate almost 31,000 restaurants in more than 100 countries, serving 52 million customers. McDonald’s is a pioneer in food-quality, equipment technology, marketing, training, and operational/supply systems and set standards for the fast-food industry worldwide. The company’s strategic vision is to: I. Be the best employer for its people in each community around the world, II. To deliver operational excellence to its customer in each of its restaurants, and III. To achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology. The factors which will help the company achieve this vision include Customer Satisfaction, Kids (meeting their needs in dining), Untapped Markets, and being a good corporate citizen (Social Responsibility). One of the biggest challenges McDonald’s faces is the common foodservice industry’s growing need for workers. It is forecast that most of the new entrants to the workforce will be minorities, women, and the elderly. Diversification is and will increasingly be a large part of the changing demographics. Changes in the human resources strategies are being made in the U.S and abroad to prevent the high turnover rate where people commonly quit...
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...ECO 4751 Spring 2013 D. Butterfield Assignment 3 Stella Liebeck v. McDonalds Corporation Facts of the Case Stella Liebeck of Albuquerque, New Mexico, was in the passenger seat of her grandson's car when she was severely burned by McDonalds' coffee in February 1992. Liebeck, 79 at the time, ordered coffee that was served in a styrofoam cup at the drivethrough window of a local McDonalds. After receiving the order, the grandson pulled his car forward and stopped momentarily so that Liebeck could add cream and sugar to her coffee. Liebeck placed the cup between her knees and attempted to remove the plastic lid from the cup. As she removed the lid, the entire contents of the cup spilled into her lap. The sweatpants Liebeck was wearing absorbed the coffee and held it next to her skin. A vascular surgeon determined that Liebeck suffered full thickness burns (or third-degree burns) over 6 percent of her body, including her inner thighs, perineum, buttocks, and genital and groin areas. She was hospitalized for eight days, during which time she underwent skin grafting. Liebeck, who also underwent debridement treatments [removal of dead skin], sought...
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...Developing Good Business Sense Kristian Gellibert University Of Phoenix Abstract All companies have a system of operations, where everything has its order and everything is in place. If it weren’t for operating systems, everything would be chaos, and no one would know what their tasks are. Can you imagine a company that basically lets you do whatever, where there were no rules, no accountability? Some people think that’s crazy, but there are other that think that the right idea. The comparison between three companies and their tasks can be quite intriguing. I have chosen to compare three similar fast food chain companies. The ones that I have chosen are Wendy’s, Burger King, and McDonalds. All three are a dine-in, and drive thru fast food eatery that people can choose whether they decide to dine in for the night, or order have enjoy it in their comfort of their own home. These three business even though different names have similar inputs in their operations. Wendy has their burgers in a square shape, while McDonalds’ and Burger King has the old fashioned American round shaped patties that everyone loves and recognizes. All three of them have their food inventory frozen and precook their items, and use heat lamps to keep them warm. These three companies offer similar models of food, the main burger, with a side dish, and a drink to complete it. McDonalds, Wendy’s and Burger King have similar organization when it comes to their employees. Their...
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...Case Study The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They’ve never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan. General Restaurant Information Provided by Your Neighbors: 1. They want to keep the “family’s” restaurant as a legacy to their family members who left it to them. However, they will need to make money immediately in order to replace the income they lost when they quit their jobs to run the restaurant. 2. The restaurant has been losing sales/profits over the past few years. Family members have had some health issues (and have since passed away) and have not had the time to manage the restaurant effectively. For the past few months, the Chef and some of the servers have been keeping the restaurant open. 3. The restaurant has a good reputation in the small community. The town has a population of 6,000 people. It is in a good location (right off an interstate) and does additional sales catering to local businesses in the area. Over-the-road semi-drivers say it is the best cup of coffee in town and town’s people know that you can always find the local sheriff and highway patrol officers eating there. People are allowed to smoke at their...
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...McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10% A 0.34 Recommendation: HOLD Strong brand Economies of scale Cohesive franchisee system International growth opportunities High profit margins Pays a dividend Market share leader Vulnerable to currency exchange Highly competitive industry Obesity propensity Porter’s Five Forces: Threat of Competition: HIGH Threat of New Entrants: LOW Threat of Substitutes: HIGH Power of Suppliers: MODERATE Power of Buyers: MODERATE Brief Overview McDonald’s is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 119 countries. The company operates in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald’s employs 1.8 million people. It also franchises 80% of its restaurants. The company was founded in 1940 and is based in...
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