...Executive Summary This report provides an analysis and evaluation of the situation concerning XO Computers. Included in this analysis are marketing objectives, product adaptation, promotion mix, channels of distribution, and price determination. Although the main use of these computers was meant to be sold to schools for a low price, our company has found that these computers can be successfully sold in other markets as well. In Colombia, we can market our XO computers to both the rich and the poor. We will aim to target children of Colombian coffee farmers who strive to learn but cannot afford expensive technology. In fact, there are 618,199 households in the coffee-growing region of Colombia. In addition, there are 653,471 children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price. Table of Contents Introduction 4 Part 1: Market...
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...4 Cinematography We are affected and defined by light. Light is the most important tool we have to work with, not only as cinematographers, but as people. —Laszlo Kovacs Courtesy Everett Collection Section 4.1 The “Look” of a Scene CHAPTER 4 Chapter Objectives After reading this chapter, students should: • Have a working knowledge of the cinematographer’s job • Understand the difference between cinematography and mise en scène and recognize the importance of each • Understand the importance of color and lighting and how they affect the tone and feel of a film • Be familiar with different methods of photographing a film, and with terms such as panning, tilting, tracking shots, deep focus, and aspect ratios • Understand how different focal length lenses affect the look of a shot • Recognize what special effects can do for a movie—and what they can’t do 4.1 The “Look” of a Scene W hen we are first introduced to Don Vito Corleone in The Godfather, played by Marlon Brando, the Mafia boss is sitting in the study of his home. Along with his consigliore, or adviser, Tom Hagen (Robert Duvall), Corleone is listening to a line of people requesting favors on the day of his daughter’s wedding. Corleone is immensely powerful, as we learn by the scope of the favors he is asked to grant, which in one case includes the desire of a singer to be cast in a film to revive his musical career, and Corleone’s ability to grant them. However, it is not just what...
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...Frankenstein by Mary Shelley Key facts full title · Frankenstein: or, The Modern Prometheus author · Mary Wollstonecraft Shelley type of work · Novel genre · Gothic science fiction language · English time and place written · Switzerland, 1816, and London, 1816–1817 date of first publication · January 1, 1818 publisher · Lackington, Hughes, Harding, Mavor, & Jones narrator · The primary narrator is Robert Walton, who, in his letters, quotes Victor Frankenstein’s first-person narrative at length; Victor, in turn, quotes the monster’s first-person narrative; in addition, the lesser characters Elizabeth Lavenza and Alphonse Frankenstein narrate parts of the story through their letters to Victor. climax · The murder of Elizabeth Lavenza on the night of her wedding to Victor Frankenstein in Chapter 23 protagonist · Victor Frankenstein antagonist · Frankenstein’s monster setting (time) · Eighteenth century setting (place) · Geneva; the Swiss Alps; Ingolstadt; England and Scotland; the northern ice point of view · The point of view shifts with the narration, from Robert Walton to Victor Frankenstein to Frankenstein’s monster, then back to Walton, with a few digressions in the form of letters from Elizabeth Lavenza and Alphonse Frankenstein. falling action · After the murder of Elizabeth Lavenza, when Victor Frankenstein chases the monster to the northern ice, is rescued by Robert Walton, narrates his story, and dies tense · Past foreshadowing · Ubiquitous—throughout...
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...Personal Safety: What are they thinking? Training Session By: Edward J. Hamilton Business Communication PRCM325J Ohio University 2010 Table of Contents Overview 3 Behavioral Objectives 4 Outline of Training Session 5 Literature Review: What are they thinking? 7 Bibliography- Literature Review 10 Attachment 1: Study Abroad Handbook: Risk Factors and Strategies to Reduce Risk 12 Attachment 2: Proxemic circle 15 Attachment 3: Multi-Cultural meanings of Paralanguage Gestures 16 Personal Safety: What are they thinking? Overview Criminals are bolder and have less regard for their victims than ever before. Places that once seemed safe are no longer immune from danger. The death spiral of the economy plays a major factor in the increase of crime. There are two parties involved in the commission of crimes, to both persons and property; those two parties are the potential victim and perpetrator. Within each of those parties at the time of a commission of a crime, they possess an innate sense of non-verbal and verbal communication that engage, takes over and governs each party’s behavior throughout the event. For each respective party in a personal contact situation, that sense comprises of a series of cues which could take the form of voice intonation, body language, strength in numbers, and the surprise of direct violence. In some cases, the exchange can be analogous to a chess game in hyper drive. In other cases, the exchange may not be so...
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...strata of mental life and has little to do with the subdued emotional impulses which, inhibited in their aims and dependent on a host of concurrent factors, usually furnish the material for the study of aesthetics. But it does occasionally happen that he has to interest himself in some particular province of that subject; and this province usually proves to be a rather remote one, and one which has been neglected in the specialist literature of aesthetics. The subject of the ‘uncanny’ is a province of this kind. It is undoubtedly related to what is frightening - to what arouses dread and horror; equally certainly, too, the word is not always used in a clearly definable sense, so that it tends to coincide with what excites fear in general. Yet we may expect that a special core of feeling is present which justifies the use of a special conceptual term. One is curious to know what this common core is which allows us to distinguish as ‘uncanny’ certain things which lie within the field of what is frightening. As good as nothing is to be found upon this subject in comprehensive treatises on aesthetics, which in general prefer to concern themselves with what is beautiful, attractive and sublime - that is, with feelings of a positive nature - and with the circumstances and the objects that call them forth, rather than with the opposite feelings of repulsion and distress. I know of only one attempt in medico-psychological literature, a fertile but not exhaustive paper by Jentsch (1906). But...
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...belief systems contribute to hidden movie meaning. ✔ explain the difference between implicit and explicit meaning, and understand how the different levels of movie meaning contribute to interpretive analysis. medium. With so much experience, no one could blame you for wondering why you need a course or this book to tell you how to look at movies. After all, you might say, “It’s just a movie.” For most of us most of the time, movies are a break from our daily obligations—a form of escape, entertainment, and pleasure. Motion pictures had been popular for fifty years before even most filmmakers, much less scholars, considered movies worthy of serious study. But motion pictures are much more than entertainment. The movies we see shape the way we view the world around us and our place in that world. What’s more, a close analysis of any particular movie can tell us a great deal about the artist, society, or industry that created it. Surely any art form with that kind of influence and insight is worth understanding on the deepest possible level. ✔ understand the differences between formal analysis and the types of analysis that explore the relationship between culture and the movies. ✔ begin looking at movies more analytically and perceptively. Looking at Movies In just...
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...WESTON CAREER CENTER Guide to International Student Career Management OlinCareers.wustl.edu Guide to International Student Career Management Weston Career Center Guide to International Student Career Management Weston Career Center, Olin Business School Table of Contents Introduction ............................................................................................................................................................... 3 A Global Mindset ....................................................................................................................................................... 4 Planning and Preparing for the Job Search ............................................................................................................... 6 Networking in the United States ............................................................................................................................... 8 U.S. Résumé ............................................................................................................................................................. 10 Cover Letters ........................................................................................................................................................... 12 Interviewing .....................................................................................................................................
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...EXECUTIVE SUMMARY Chocolates had its beginnings in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made a bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredient of chocolates is cocoa, grown mainly on the equatorial zones of South America. The other ingredients that go into the making of chocolates are: sugar, milk solids, and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Nestle India Limited, to get an understanding of where Cadbury stands. The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyse the corporate, marketing...
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...1. original research & situation analysis a. Trend in Thai market b. SWOT c. Competitors 2. objectives a. to increase awareness among chocolate lovers b. to build loyal customer base 3. definition and insights of target audiences a. STP b. Insights 4. concept for the launching of chocolate facts a. life is chocolately bitter sweet i. life is like a chocolate that has bitter and sweet taste 1. bitter time in life ( chocolate to comfort 2. sweet time in life ( chocolate to celebrate 5. marketing communication massage & channels (viral/online and consumer activations) a. IMC i. Advertising ii. Public Relations iii. Sales promotions iv. Activations v. Viral vi. Website 6. Detailed budget for the entire program 7. success measurement methods a. lead back to objectives SITUATION ANALYSIS [Market Analysis] The level of chocolate consumption in Thailand is considered as relatively low when compared to other foreign countries, especially those in Europe region. Although the chocolate consumption rate in Thailand has gradually increased from 0.144 kilogram per year per person in 1997 to 0.26 kilogram per year per person in 2007, countries in the Europe region have the chocolate consumption rate as high as 11 kilogram per year...
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...Submitted To: Shakoor Razvi Submitted By: Muhammad Iqbal Roll Number: 103116 Course: MBA Semester: 2nd Semester Subject: Principles of Management Executive Summary Motivation in simple terms may be understood as the set of forces that cause people to behave in certain ways. A motivated employee generally is more quality oriented. Highly motivated worker are more productive than apathetic worker one reason why motivation is a difficult task is that the workforce is changing. Employees join organizations with different needs and expectations. Their values, beliefs, background, lifestyles, perceptions and attitudes are different. Not many organizations have understood these and not many HR experts are clear about the ways of motivating such diverse workforce. Nowadays employees have been hired; trained and remunerated they need to be motivated for better performance. People are motivated rewards something they can relate to and something they can believe in. Times have changed People wants more. Motivated employees are always looking for better ways to do a job. It is the responsibility of managers to make employees look for better ways of doing their jobs. Individuals differ not only in their ability to do but also in their will to do, or motivation Managers who are successful in motivating employees are often providing an environment in which appropriate goals are available for needs satisfaction. Retaining and motivating...
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...Table of Contents Executive Summary (JS) 5 Introduction 6 Background / History of the Company(CD) 6 Mission Statement(CD) 7 Business(CD) 7 Major Goals(CD) 7 Corporate Philosophy(CD) 7 Strategic Evolution (KH) 8 Intended Strategies (KH) 8 Emergent Strategies (KH) 8 Stakeholders (AB) 9 Internal (AB) 9 External (AB) 9 General Growth Properties Organizational Structure (KM) 9 Purpose of the Report (CD) 10 External Analysis (KM) 11 Basic Industry Information (AB/KM) 11 Industry Growth (KM) 12 Industry Profits 12 Industry Segments (AB/KM) 13 External/ General (Macro) Environment (AB/CD) 13 General Economic Conditions and Global (CD) 13 Population Demographics(CD) 14 Societal Values and Lifestyles (Sociocultural) (CD) 14 Political, Regulatory and Legal (AB) 15 Technological (AB/CD) 15 Summary of Analysis and Impact (AB/CD) 16 Industry Analysis/Porter’s Five Forces (CD) 16 Threat of New Entrants (CD) 16 Current Rivalry Among Existing Firms (CD) 17 Supplier Power (CD) 17 Bargaining Power of Buyers (CD) 18 Threat of Substitute Services (CD) 18 Industry Attractiveness/Profitability (CD) 18 porters five forces model (JS) 19 Strategic Groups (KH) 19 Internal Analysis (AB) 20 Value Chain Analysis (AB 20 Primary Activities (AB) 20 Inbound Logistics (AB) 20 Strength: 20 Weakness: 20 Operations (AB) 20 Strength: 20 Weakness: 21 Outbound Logistics (AB) 21 Strength: 21 Weakness: 21 Marketing & Sales...
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...operation in the Pacific Northwest into a powerhouse multinational enterprise with 10,241 store locations, including some 2,900 stores in 30 foreign countries (see Exhibit 1). During Starbucks’ early years when coffee was a 50-cent morning habit at local diners and fast-food establishments, skeptics had ridiculed the notion of $3 coffee as a yuppie fad. But the popularity of Starbucks’ Italianstyle coffees, espresso beverages, teas, pastries, and confections had made Starbucks one of the great retailing stories of recent history and the world’s biggest specialty coffee chain. In 2003, Starbucks made the Fortune 500, prompting Schultz to remark, “It would be arrogant to sit here and say that 10 years ago we thought we would be on the Fortune 500. But we dreamed from day one and we dreamed big.”1 Having positioned Starbucks as the dominant retailer, roaster, and brand of specialty coffees and coffee drinks in North America and spawned the creation of the specialty coffee industry, management’s long-term objective was now to establish Starbucks as the most recognized and respected brand in the world. New stores were being opened at the rate of roughly 32 per week in 2005, and management Copyright © 2006 by Amit J. Shah, Arthur A. Thompson, and Thomas F. Hawk. I expected to have 15,000 Starbucks stores open worldwide going into 2006. Believing that the scope of Starbucks’ long-term opportunity had been...
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...1 In memory of Skip and Mary Dickinson For Quintin and Griffin And for Louise Dennys, with thanks ‘Most of you, I am sure, remember the tragic circumstances of the death of Geoffrey Clifton at Gilf Kebir, followed later by the disappearance of his wife, Katharine Clifton, which took place during the 1939 desert expedition in search of Zerzura. “I cannot begin this meeting tonight without referring very sympathetically to those tragic occurrences. “The lecture this evening ...” From the minutes of the Geographical Society meeting of November 194-, London I The Villa SHE STANDS UP in the garden where she has been working and looks into the distance. She has sensed a shift in the weather. There is another gust of wind, a buckle of noise in the air, and the tall cypresses sway. She turns and moves uphill towards the house, climbing over a low wall, feeling the first drops of rain on her bare arms. She crosses the loggia and quickly enters the house. In the kitchen she doesn’t pause but goes through it and climbs the stairs which are in darkness and then continues along the long hall, at the end of which is a wedge of light from an open door. She turns into the room which is another garden—this one made up of trees and bowers painted over its walls and ceiling. The man lies on the bed, his body exposed to the breeze, and he turns his head slowly towards her as she enters. Every four days she washes his black body, beginning at the destroyed feet. She wets a washcloth...
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...Anthropology: A Definition Learning Objectives 1 1. Define anthropology as a discipline. 2. Enumerate and define the subdivisions of anthropology. 3. Outline the history of anthropology. 4. Discuss the research methods of anthropological research. 5. Explain the causes of culture shock. 6. Analyze the values of cultural relativism. 7. Identify the uses of cross-cultural comparison. After reading this chapter, you should be able to: iStockphoto/Thinkstock iStockphoto 8. Explain the basic ethical questions of anthropological research. 9. Explain the different concepts used in an anthropological analysis of culture. 10. Explain the difference between humanistic and scientific approaches to culture. Chapter Outline 1.1 The Breadth of Anthropology • • • • • The Four Traditional Subfields Anthropology as Science and Humanity Etic Versus Emic Perspectives The Holistic Perspective Breadth in Time and Space 1.3 Methods of Anthropological Research • • • • Participant Observation The Fieldwork: A Case Study Cross-Cultural Comparison Ethics in Anthropological Research 1.2 The History of Cultural Anthropology • • • • • The Evolutionary Period The Empiricist Period The Functionalist Period The Contemporary Period The Period of Specialization 1.4 Cultural Differences • Culture Shock • Ethnocentrism • Cultural Relativism 1.5 Employment in Anthropology 1 cra80793_01_c01_001-032.indd 1 5/23/13 2:23 PM Section 1.1 The Breadth of Anthropology CHAPTER...
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........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ............................................... p. 180 Chapter 13 — The Brain: A Broadcasting and Receiving Station for Thought ...................... p. 187 Chapter 14 — The Sixth Sense: The Door to the Temple of Wisdom .................................... p. 193 Chapter 15 — How to Outwit the Six Ghosts of Fear ............................................................. p. 203 2 NAPOLEON HILL THINK AND GROW RICH...
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