...Strategic Plan II: SWOTT Analysis Samitra Irabor BUS 475 February 25, 2012 Dr. Paul Sam Strategic Plan II: SWOTT Analysis The SWOTT analysis is one of the most effective tools used by companies in forming a strategic plan. SWOTT is an acronym for Strengths, Weaknesses, Opportunities, Threats, and Trends that face a company. Managers can use this tool as a technique in creating a quick overview of their company’s strategic situation. Pearce & Robinson (2009) states,” It is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats).” This paper will analyze some external and internal forces and trends that could affect the new proposed Spoiled Beautiful. The paper will analyze at least seven forces and trends and how they pertain to Spoiled Beautiful. Last, the paper will discuss how Spoiled Beautiful adapts to change, analyze the supply chain operations of the organization, and identify any significant issues and/or opportunities for Spoiled Beautiful. STRENGTHS | WEAKNESSES | Our STRENGTHS are: 1. Leadership 2. Innovation 3. Legal and Regulatory | Our WEAKNESSES are: 1. Technologies | OPPORTUNITIES | THREATS | Our OPPORTUNITIES are: 1. Social | Our THREATS are: 1. Competitive Analysis 2. Economic | TRENDS | Our TRENDS are:1.Social | The table above provides the strengths, weaknesses, opportunities...
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...Product Offering Lally Keyshla De Jesús, Josué Ubiles & Ariana Román University of Phoenix MKT/571 - Marketing Prof. Magda Oquendo Santiago January 31, 2013 Product Offering Kalix is a swimwear production company base in Puerto Rico. This company specializes in swimwear and sportswear design, manufacturing and distribution. Kalix manufacture their products in a custom manner basically on demand, which means it can be in small or large amount orders all depend on the customer needs. Furthermore this company mayor steady income came from local boutiques and retailers. As a growing company Kalix want to expand for that reason company designers came with a new product they expect to launch in and outside of the United States. Kalix have an exclusive line of products called Purple Drop, Purple Drop swim wear is a local line with great acceptance in the island. Purple Drop also have they star product call “Sleek Koture” and because of the remarkable local sales and demand of this product, Kalix want to try it out of the united state. * “Sleek Koture” is what women commonly known as body Shapers but with a twist. “Body shapers are made out of strong materials (typically a mixture of nylon and lycra) that are able to force the body into shape and instantly make anyone seem inches thinner. All companies claim that their body shapers are comfortable, and they truthfully are more comfortable than the corset of the past” (Essorment, 2012). * We called it shaper...
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...[Title Page meets APA Guidelines] Strategic Plan, Part 1: Conceptualizing a Business Sherita Darden University of Phoenix / BUS475 May 22, 2013 Bill Pickron Strategic Plan, Part 1: Conceptualizing a Business In planning an opening of a designer clothing and accessory boutique, the plans are to have high-end exclusive pieces from some of the major cities worldwide from New York to Miami where local suppliers and boutique owners does not offer. The Boutique will deliver a uniqueness that will separate consumers shopping experiences of other local boutiques and department stores. I would also like to display a variety of men shirts, ties, socks, and belts. I also want tap into the international market. Paris, France is the capital of fashion dating back to the eighteenth century (Stratford, 2013). I like European styles and want to be more diverse and give customers a better selection of fashion locally. My research began with the cost of the tax licenses and total cost of ownership. The research will include the cost of operations and total labor cost for the number of employees needed to run the store. How much money it will take to operate for six months. I like the European styles and want to offer a more diverse business and give customers a better selection of fashion. The plan is to research of the cost of ownership from how much the license cost. How much money it will take to operate for six months. Who and where suppliers or importers...
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...Table of Contents Executive Summary 3 Introduction 4 Community 4 Determination 4 Passion and Humility 5 Conclusion 5 Komodo Cross-Fit Gym Business Plan Darwin A Macklin BUS/475 June 11, 2014 Rob Thompson Komodo Cross-Fit Gym Business Plan Executive Summary As cross-fit gym owners, we are constantly striving to offer the best training to our clients. There are always lessons to be taught, by both the trainers and trainees, especially the concepts or methods we have not discovered or tried. Komodo Cross-Fit gym will offer in our training philosophy, care and respect for each individual client. Finishing each session, each client will learn something different about themselves, feeling energized and motivated. Cross-Fit owners believe that by strengthening client’s body and mind, allow clients to reach their physical fitness goals, and look and feel their best. Cross-Fit consists of exercises such power cleans, explosive resistance training and cardio training. Komodo Cross-Fit Gym will be offering a distinctive style of fitness training pulling from different school training styles and techniques. The purpose of cross-fit training is to provide the most efficient results possible, using every muscle group differently. Komodo Gym will focus on more than agility, stamina, and muscle development and weight loss. We will offer challenging, extreme and creative exercises that fire up motivation and inspiration. In the future, the objective is to provide...
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...Final Strategic Plan and Presentation Name University of Phoenix Bus/475 Instructor April 22, 2011 Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles. Mission Statement The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience. Vision Statement The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is...
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...Final Business Model and Strategic Plan BUS/475 March 2nd, 2015 Table of Contents Executive summary…………………………………………………………………………4 Introduction…………………………………………………………………………………5 V-Gym analysis……………………………………………………………………………..6 V-Gym’s mission statement and vision…………………………………………………….6 Values and guiding principles..,……………………………..…………………….………. 8 Organization’s strategic direction and aims ………………………..…………..…………. 8 Customers need satisfaction and Achievement of Competitive Advantage……….…….… 9 SWOTT: ………………………………………………..…………………….…..………...10 External Forces ………………………………………………………………….………….11 a). Economic Factors ………………………………………………….……..……...11 b). Legal and Regulatory Factors ……………...…………………………………….11 c). Technological Factors …………………..…………………………….…...……..12 d). Innovation Factors ……………………………………………………….……….12 e). Socio-cultural Factors …………………………………..…………………...........12 Internal Forces ……………………………………………….……………………….……. 13 a). Structure …………………………………………………………….…………… 13 b). Strategic capabilities ……………………………….…………………….……… 13 c). Systems and processes ………………………………………………….………...14 d). Strategies ……………………………………………………….………………....14 Economic and Legal/Regulatory Trends ………………………………..…………….……. 15 Adapting to Change ………………………………………………………………………… 16 Supply Chain Operation ……………………………………………………………….….... 16 Issues and/or...
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...1. INTRODUCTION Skype is an eBay company founded in 2003 that created voice communications software that allows users to communicate with people around the world via the internet. (Skype Limited, 2007) “Their particular spin has been to create a business model in which the basic service is free.” (Gosling, 2006) 1.1 Problem The problem is that this is not new software or service as other phone service providers offer the same or similar service. They must show how their service will outdo the rest. 1.2 Purpose The purpose of this case study is to explore what makes Skype different from its competition by analyzing the strengths and weaknesses of the company and by determining the opportunities and threats they may face. 2. SWOT ANALYSIS 2.1 Strengths Skype has several advantages that place it above its competition. First is the cost advantage to users. It’s free. That is if the person you’re calling is a Skype user as well. But if they are not, then calls placed to normal phones or mobile phones are charged a very low price. Typically this cost is about $0.02 per minute for calls made in the USA. (HL7 Systems & Services, 2007) Second, Skype has no expenses associated with marketing and advertising. With more than 25 million registered users, Skype’s reputation was built mainly by word of mouth. (Gaskin, 2005) Therefore, unlike their competitors, they don’t have to spend money trying to find customers. Third would be the “user-friendly” set up and configuration...
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...Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications University of Phoenix MMPBL/500 David Rollins May 17, 2010 In the last three years Global Communications has faced declining stock prices that have shaken stockholder confidence in the company. Increased competition from the cable industry and their inability to update systems and processes with new technology and contributed to their decline. Global Communications must identify future trends and threats if they want to increase market share and gain a competitive advantage. Gap Analysis: Global Communications In response to the external threats from competitors Global Communication has re-evaluated their current business model and has embarked on a new strategic plan. Whereas this new course may lead them to regain market share they failed to recognize the value of their long term workforce. Global Communications has to take action and respond to the external threats in the telecommunications industry if they are to remain competitive. Whereas these changes may bring success they are full of challenges. Examples of these challenges include implementing the new strategies so they succeed in improving the company’s current position in the telecommunication industry and effectively deal with pending litigation from the Union who strictly opposes the outsourcing of call centers to Ireland and India as this will contribute to laying off employees in the United States. The corporate...
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...Marketing Plan Erik Wohler, Adnan Otovic, and Joshua Adamson MKT/421 – Marketing March 28, 2013 R. Scott Bluemel Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the...
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