...About Arby's® Arby's® is the place for people hungering for a unique, better tasting alternative to traditional fast food. It's the favorite place for people who crave something different and better. Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru. From day one, Arby's Roast Beef Restaurants offered an innovative menu, offering guests something other than hamburgers in the newly inspired quick service segment. When foodservice veterans Leroy and Forrest Raffel opened the first Arby's in Boardman, Ohio on July 23, 1964, customers enjoyed roast beef sandwiches, potato chips, and Texas-sized iced teas. To name their new venture, the brothers decided on Arby's, which stands for R.B., the initials of the Raffel Brothers - although many suspect the R.B. stands for roast beef. Leroy and Forrest never looked back. They fine tuned the operation and sold the first franchise to Sam Feldman the following year. Today, Arby's rich heritage is comprised of several multi-generation franchise owners. In fact, Jim Raffel, founder Leroy's son, owns and operates three locations in Maine. The enterprising spirit that originated with the Raffel Brothers has fueled the development of Arby's throughout its 41 year history. The company added an average of 50 restaurants a year in the 1970s while...
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...selling wares such as fast food, however, must have a different approach with their use of sexual imagery. Arby’s Restaurant took such a constructive approach with its one-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. Arby’s sells their new Roastburger to men aged 18-25 by cleverly placing their product in a place no man can deny looking at. Men who flipped through this issue undoubtedly did a double take and read the entire advertisement and were affected through the suggestive placement of the product. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of the ad and no other part of the model’s body was visible. In the lower quarter of the ad was a bright red text box that extended from the left edge of the ad across to the Arby’s logo at the right edge of the ad. The minimal amount of white text in the box contained the headline, “We’re about to reveal something you’ll really drool over,”. The remaining copy text acknowledged that Arby’s was...
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...2011 ANNUAL REPORT Directors, Officers, Corporate Information Board of Directors Nelson Peltz 2,4,6 Chairman, The Wendy’s Company Chief Executive Officer and Founding Partner, Trian Fund Management, L.P . Executive Officers Emil J. Brolick President and Chief Executive Officer Corporate Office (Dublin Restaurant Support Center) The Wendy’s Company One Dave Thomas Blvd. Dublin, Ohio 43017 (614) 764-3100 www.aboutwendys.com Stephen E. Hare Senior Vice President and Chief Financial Officer Peter W. May 2,4,6 Vice Chairman, The Wendy’s Company President and Founding Partner, Trian Fund Management, L.P . Darrell G. van Ligten President, International Stockholder Information Transfer Agent and Registrar If you are a stockholder of record and require assistance with your account, such as a change of address or change in registration, please contact: American Stock Transfer & Trust Company 59 Maiden Lane Plaza Level New York, NY 10038 Toll free: (877) 681-8121 or (718) 921-8200 Fax: (718) 236-2641 E-mail: info@amstock.com www.amstock.com Emil J. Brolick 2,6 John D. Barker Senior Vice President and Chief Communications Officer President and Chief Executive Officer, The Wendy’s Company Clive Chajet 3,6,8 Chairman, Chajet Consultancy, L.L.C. Steven B. Graham Senior Vice President and Chief Accounting Officer Edward P. Garden Chief Investment Officer and Founding Partner, Trian Fund Management, L.P . R. Scott Toop Senior Vice President...
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...Obesity ………………....…..……………….… 4 2. Fast Food in America: Low Wages ……………………….… 11 3. From Waist to Waste …………………….…………………. 20 4. The Benefits of the Fast Food Industry on the Individual ….. 28 5. Building the Relationship Between Fast Food and Community ........... 37 Works Cited ……………………………………………………. 40 Forward We -as Pete Suter’s Spring 2006 Christian Values in the Global Community class- worked on a community task force project to bring awareness of the implications of having fast food restaurants in a community. Different groups of people worked on researching different aspects of fast food in the community. Information was collected about fast food restaurants’ contribution to communities through the lenses of obesity, wages, waste, benefits, and community relations. While there may be negatives surrounding the fast food industry, fast food restaurants/chains do benefit the community in some ways. 1. Fast Food and Obesity America is the fattest country in the entire world and is getting fatter. Obesity is the second biggest killer next to deaths caused by smoking. In 1991, 1 in every 8 adults was obese; in 1999, 1 in every 5 adults was obese, which shows how America is becoming more obese all of the time. In 1991, only four states had obesity prevalence rates of 15 to 19% and no states had rates at or above 20%. On the other hand, in 2004, 7 states had 15 to 19% prevalence; an overwhelming number...
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... Elena’s Restaurant Home of The Finest Filipino Food Elena and Theo Butuyan founders of Elena’s restaurant migrated from Dagupan City, Pangasinan, Philippines, in 1969 to the beautiful island of Oahu, Hawaii where they have opened Elena’s restaurant in the sugar plantation town of Waipahu located at the Tropicana Square shopping mall on Moloalo Street, off of Farringdon highway in the vicinity of Jack in the Box and Arby’s. This restaurant is known as the originator of many popular Filipino dishes such as pork adobo fried rice omelet, sari sari, pork gisantes, and my favorite lechon special fried rice omelet, (Elena restaurant). Serving Hawaii for over 40 years, Elena continues to create new dishes using their family’s recipes and local home-style cooking. In addition to being featured on many food and dining television shows, Elena’s restaurant has been awarded and recognized consistently year after year as the finest Filipino restaurant in Hawaii. Elena restaurant is considered the finest Filipino restaurant because of its friendly staffs, delicious foods and its cozy atmosphere. As I parked in the Tropicana Square shopping mall parking lot that is shared by Elena’s Restaurant, Arby’s and Jack in the box, I felt that Elena’s restaurant is in a very convenient location. When I first glance at the restaurant, it looks small and cozy, but that didn’t stop me from dining at the restaurant. As I walked through the front door of the restaurant, I was greeted by...
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...Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 2.0 Situation Analysis McDonald’s is a late entrant to the healthy food choice market for kid’s meals, even though they have added healthy food items like premium salads and wraps to their menu for adults within the last five years. Competitors like Chick-Fil-A, Arby’s and Subway have made more penetration into this market by offering kid’s meal choices to its customers that are lower in calories and fat content. McDonald’s can leverage the prime position it occupies in the $236 billion fast food industry in the US to strategically position itself to compete for this market through innovation and creativity. It is currently re-branding as part of a marketing initiative to dispel the image of corporate evil and greed. This initiative provides it an ample opportunity to profitably serve healthy meals to the niche market of 2 – 10 year olds. 2.1 Market Summary McDonald’s market includes people around the world ages 2 – 100, but we are focusing on the target market specific to purchasing kid’s meals which...
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...due to the advertising done on the consumers, the highly addictive food itself, and most importantly, how advertising and addiction combine with children to form habits that are kept once they become adults. These factors are the reasons that fast food restaurants are to blame for the rising obesity and health risks across America. The government needs to step in and place regulations on these fast food restaurants so they will stop taking advantage of people's weaknesses. Before it can be gone into detail about how fast food companies are to blame for people over eating their food, it first must be proven that fast food is indeed the main problem causing today's obesity in America. It is known to many people how the number of fast food restaurants in America has increased tremendously over the past several decades, but it is difficult to calculate by how much due to the lack of historic statistics. Also, it is difficult whether or not to categorize certain restaurants as fast food. Although, a good way to get a feel on the growth of the fast food industry is to take a look at McDonald's, which has been America's most popular fast food chain for decades. In 1968 McDonald's open its 1,000th American restaurant. This number has increased...
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...Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14 SWOT Analysis Matrix: 15 Internal-External Matrix: 17 Grand Strategy Matrix: 18 SPACE Matrix Analysis: 19 PARTS Analysis: 21 Count Summary Analysis: 22 Further Analysis 23 The Strategy 23 The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced Scorecard 30 Executive Summary Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order...
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...Burger King The first Burger King was called Insta Burger King, created on July 28th, 1953 in Jacksonville, Florida. The founders were Keith J. Kramer and Mathew Burns. This partnership was started in 1952 with Mathew Burns asking his stepson, Keith J. Kramer to go into business with him. At that time Keith owned a drive-in restaurant in Daytona Beach, Florida. Keith went out to San Bernardino, California to visit a McDonald’s. While in California, Mathew and Keith obtained the rights for Marvel Insta-Machines from a man named George Read. One Insta-Machine made milkshakes, while the other was an Insta- Broiler that cooked 12 hamburger patties in a wire basket. The hamburger patties cooked on both sides at the same time. In an hour the Insta-Broiler could cook 400 hamburgers. So in 1953 Keith opened the Insta-Burger King in Jacksonville, Florida selling at 18 cents each. It was a success. Two other people helped in the franchise, James McLamore and David R. Edgerton. James and David opened a couple of more Insta Burger Kings in Miami, Florida in 1954. They did not use the Insta-Broiler to cook hamburger patties; they created a flame broiler, which made Burger King more popular. They also created “The Whopper” that was sold for 37 cents each. This was risky because at that time McDonald’s burgers selling for 15 cents. The famous whopper became an instant success and became the signature product in the Burger King’s franchise. The slogan “Burger King, Home...
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...Prepared by Svitlana Kyazimova Vienna, 2010 Table of content Introduction 1. What are my expectations from the restaurants? 2. Wendy’s valuation 3. Vapiano valuation 4. Personal experience of being a Vapiano customer Conclusion Introduction A quality is an attribute or a property. Subjectively, something might be good because it is useful, because it is beautiful, or simply because it exists. Determining or finding qualities therefore involves understanding what is useful, what is beautiful and what exists. Commonly, quality can mean degree of excellence, as in, "a quality product" or "work of average quality". The quality of a product or service refers to the perception of the degree to which the product or service meets the customer's expectations. The quality management and quality control should be performed in all the levels. The scheme bellow demonstrates how the quality management functions in the Fast-food restaurants: In my initial research I would like to investigate two companies from the same business sector which is Entertainment and the industry is Restaurants. My choice fell on fast food Wendy’s from Wendy's/Arby's Group (USA/Canada) and Vapiano International LLC (worldwide).In order to describe my personal attitude and expectations from those restaurants I have chosen definite locations where I had a possibility to be a customer. For Wendy’s...
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...following is an example of a Competition Matrix. |COMPETITOR MATRIX | |Fast Food Restaurants in Decatur and Forsyth, IL | |Service Quality |Food Quality |Efficiency |Price |Location |Cleanliness |Overall | |A&W |3 |3.25 |3 |3.25 |2.25 |2.75 |2.92 | |Arby's |3.5 |3.75 |3 |3 |3.25 |3.25 |3.29 | |Burger King |3 |3.5 |3 |3.25 |3.25 |2.75 |3.13 | |Culvers |4.25 |4 |3 |3.25 |3.5 |4 |3.67 | |Dairy Queen |3.25 |3.75 |4.5 |4.25 |3.25 |4 |3.83 | |Hardees |2.25 |2 |2.5 |3 |3 |2.5 |2.54 | |Kentucky Fried Chicken |3 |3 |3.5 |2.75 |3.5 |2.75 |3.08 | |Krekels |2.75 |3.5 |3.75 |3.75 |4 |2 |3.75 | |Long John Silvers |2.75 |3 |3.5 |3.5 |3.5 |2.25 |3.08 | |McDonald's |3.75 |3.5 |4.25 |4.75 |4 |3.75 |4.00 | |Panera Bread |4.25 |4.5 |4 |2.75 |2.75 |4.75 |3.83 | |Subway |3 |3.75 |4 |3.5 |5 |3.75 |3.83 | |Taco Bell |3 |3.25 |3.25 |4 |2.75 |3 |3.21 | | This example determines how the fast food restaurants in Decatur and Forsyth satisfy the market. Each possible competitor was evaluated on the success factors found in Hoovers and their thoughts on what makes a good fast food restaurant. The team visited each of the competitors and...
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...cheeseburger, small fries, and 16oz Coke had almost twice the about of calories as a regular cheeseburger, small fries and 32oz iced tea with 2 tsp. of sugar would you decide differently. Not even professional nutritionist can accurately estimate the calories in restaurant foods unless they are told, so how are we supposed to know? In a poll experienced nutrition professionals underestimated the number of calories in restaurant food by 200 to 600 calories. If all menu items were labeled on the ordering boards or where customers could clearly see them when ordering, it would help people make better healthy food choices. There are many reasons why teens, young children just people in general are becoming overweight; reduced physical activity, overeating, poor nutrition, poor quality sleep the list goes on and on. But one big factor that I found was that according to Rudd Center for Food Policy & Obesity at Yale University Americans now consume about a third of their calories from fast food restaurants and vendors. Americans are spending almost half of their money at fast food places. This is understandable; it’s fast and usually inexpensive, but if we as Americans want to eat healthier shouldn’t we be able to see what we are actually eating, the calories, sugar, fats, and sodium? There is a huge link between eating out and weight gain. There has been a huge rise of heart rate and diabetes. People don’t want to have these health problems, as the years go on Americans are trying...
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...Panera Bread Case 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Panera Bread utilizes a differentiated strategy. While it should be acknowledged that to some extent all firms in the quick service industry are cost leaders, within that category firms must differentiate themselves further. The food options and free Internet provide points of differentiation that can attract consumers. Panera targets a broad market with this differentiated strategy. The company is seeking to have a competitive advantage in product quality and customer experience within the framework of the quick service business. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Panera has a few strengths from which it can draw competitive advantage. The food is generally of good quality for the industry. Panera has good profitability for the industry, and this profitability has been stable over the past five years. In addition, there is good balance sheet strength, with strong liquidity and no long-term debt. Operationally, Panera is strong but nothing unusual for the industry. The major weakness for Panera is that it lacks economies of scale relative to other competitors in the...
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...Business Policy & Strategy BUS 490 -- Examination One -Each student will be asked to answer four of the following five questions. You are allowed to use no more than a single sheet of 8.5”x11” paper (one-sided) to answer each question (Four pages in total). You may use an additional sheet of paper for any chart, table, or illustration that would support your answer. Please do not put your name or other form of identification on any of the sheets that you submit. In addition, please do not staple the pieces of paper upon submission. The completed exam is due on October 4, 2013 by 5:00 pm. If you have any questions, please do not hesitate to call. 1) Please define the term economic value in your own words. Next, describe how a firm gains a sustainable competitive advantage other the other members of the strategic group. Finally, explain how two firms that generate different levels of perceived benefit for a product (Firm A generates a high level and Firm B generates a low level) can have the same competitive position. You may use a mathematical formula to support your position. 2) Please describe the general environment for companies that produce confectionary treats (e.g., candy bars). Please use the seven categories that were discussed in class, and have two items for each category. Use may use bullets points and structure the format so that it follows the template for your Individual CEO Project that is on Campus Connect. 3) Please describe the external threats for Barton...
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...How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s? There are lots of obese in America. In America we can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. Mc Donald’s captured lot of market when fast food trend started. But customers are now looking for healthy options. Customers are substituting healthy food for a quick cheap meal. A healthy diet, healthy habits, can change our life. Customers are trying to eat fish, chicken and vegetables to stay healthy. Customers looking for better dining experience. They are looking to get food faster with high scale dining. They are also looking for quality salads and better quality food. These changes are great for world, but it is decreasing the Mc Donald's profits. Mc Donald’s changed their ambience and atmosphere to attract more people. They also added kid’s game area to attract more kids. Mc Donald’s added chicken items to their menu, also added more varieties to the menu. Mc Donald’s also started McCafe to attract coffee lovers. Question 2: How well these changes in customer tastes and preferences being reflected in competitive strategies in the industry? The restaurant industry is a mature, heavily segmented one from fine dining to fast food. This would indicate that the established restaurant chains – Burger King and Wendy’s specifically – are failing to come across with these customer preferences in their competitive...
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