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What is creativity? Most people associate creativity with music, art, and writing. Some people describe creativity as a process of producing new tools, services, or creating something original.. Creativity expert Sir Ken Robinson introduces his idea of creativity through people’s misconceptions. First, Robinson suggests that creativity does not correlate only to “special people”; who have extraordinary or unique natural capabilities. Robinson holds the view that creative people are individuals who have achieved high levels of performance throughout their life. Moreover, Robinson suggests that creativity doesn’t have to be associated with particular activities such as the arts. He states, “Scientists, technologists, business people, educators, anyone can be creative in the work they do.” Additionally, he claims that in business people frequently equate creativity to problem solving skills. Yet, Robinson states, “Creativity can be as much a process of finding problems as solving them.”
After reflecting on the traditional beliefs regarding creativity, the author establishes his own definition which is “Imaginative processes with outcomes that are original and of value.” He says that any creative process has to have outcomes or products that are novel and unique. In order to approach a new product or give rise to creative insights, Robinson suggests incorporating prior experiences and ideas into a new form, and looking at opportunities from different angles. As he states, “The creative achievement and the aesthetic pleasure lie in using standard forms to achieve unique effects and original insights.” In his work, he describes the work of Nobel physicist Richard Feynmann. For example: “…I was taking lunch some kids threw up a plate in the cafeteria. There was a blue medallion on the plate, the Cornell sign. As the plate came down it wobbled. It