...1940’s Fashion What is fashion? Fashion is whatever is considered popular during a certain time frame. The things that can be popular are things like clothing, food, decor, and behavior. In the 1940’s there was a lot going on such as the war, this lead to the fashion in the 1940’s to be classy and rugged. In the early 1940’s things were good, until one dreadful day Japan decided to bomb Pearl Harbor on December 7, 1941. This introduced America into the world war. The war made life hard for many people, even well-off designers. This lead to many European designers to head for America. Fleeing to America didn’t solve all their problems, because the war effort made it difficult to use certain materials, because they had restrictions on them.(1940...
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...Fashion was very prominent in the 1940s, during World War II because the economy was low and the fashion reflected so. While the men were off at war, the women were at home conserving fabric for the war. The result of this was shorter dresses for women. James Jarache picture depicts how the hems of the skirts went from being at the ankle to mid knee. This was a drastic change from what fashion previously looked like. This picture foreshadowed a lot of fashion trends that would come like the shorter skirts and pleaded shoulders. Shoulder pads then became an extremely popular and common trend in the 40s to give women a more masculine look due to how militant it was at the time. (Introduce the quote first) This style was so common, Life Magazine...
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...WHAT SIGNS OF MOD CULTURE ILLUSTRATE A DOMINANCE OF MASCULINE AND EUROPEAN INFLUENCE SEEN THROUGH THE CREATIVE MEDIUMS OF PHOTOGRAPHY, MUSIC AND FASHION? Danny Lowe A Dissertation submitted in partial fulfilment of the requirement for the award of the degree BA (Hons) Fashion Photography London College of Fashion University of the Arts London Date: 15th April 2012 i Declaration I, Danny Lowe, certify that this is an original piece of work. I have acknowledged all sources and citation. No section of this literature review has been plagiarised. Signed: ….......................................................................................................................... ii TABLE OF CONTENTS Abstract List of Illustrations Introduction Methodology Literature Review Chapter 1: Chapter 2: Chapter 3: Historical and Cultural Contexts – Defining the 'Mod' and Youth Cultures in Post WWII Britain Americanisation – Music, Motives and Movement The Signs of Style iv v vi ix xi xi xvii xxi xxii xxiv xxvi xxviii xxix xxxii Interpretative Analysis Photography: Music: Fashion Conclusion Bibliography Appendix iii Abstract The purpose of this research study is to identify the signs of masculinity and European influence that dominated aspects of 'Modernist', or Mod, culture and lifestyle. The Mod is a British subculture which developed in the 1960's. The first stage of this study involves introducing the subcultural theories attributed to the Mod...
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...attitude in estimating whether it is conspicuous or not. In this essay, I will examine why there is a reality in that behavior and reasons why people may alter in due course. It is undeniable fact that some people are not always passionate about what is popular. In other words, popularity is taken as a major prerequisite for their desire. Therefore, those people tend to entertain themselves by obeying, their real wishes and ignoring what others are doing in their free time. It also should not be forgotten that majority of people are now taking as hobbies notably taking photographs and travelling which have appeared in recent centuries owing to technological revolution. This is especially because human beings are naturally attracted to prominence and they predominantly try to follow it. Obviously, those new areas of interests have pervaded nearly all parts of the world and consequently, examples like new ones produce to collecting coins. There is a growing recognition that creating bizarre characteristics in behavior of humans is occurring due to changes with which our world is facing. As shown above, people are always attracted by popular things which are appeared because of influences of changes, and fashions and they affect what people are enthusiastic about. To date, most of the transformations in people’s behavior have ensued as they have desire for possessing conspicuous position in...
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...Fashion Fashion plays an important role in the modern society. But people have different attitudes to fashion. Some are indifferent; they do not care what they wear. Others, especially women are very choosy and particular about what to wear and like to spend a lot of money on clothes. The styles of clothing have been influenced by different factors, such as geography, religion, climate, poverty or wealth. The way we dress also depends on our taste, on the season and the proper occasion. We should know what kinds of accessories complement the dress and what colors match each other. The fact, that our eye is easily fooled is used also in the fashion. Vertical stripes make us taller, while horizontal make us broader. The pattern of our clothing can be also checked, flowered, dotted, spotted or geometric. Another aspect is the color. If we have overweight, we try wearing small patterns or plain dark clothes. These make us look slim. Unlike the dark colors, the light ones make us broad. The color of our clothing also can influence our feelings, our mood or express our personality. For example green is calming, so the surgeons wear green suits. Grey is an anonymous color worn by people who don’t want to be noticed. While white is the color of purity and strength, while red and black give a feeling of danger; that‘s why they are popular among sport cars. Styles, cuts, designs and particularly the length of clothes change very quickly because dressmaking has become big business nowadays...
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...Introduction Fast fashion is no long a strange word for people. Originally, only traditional fashion exists in fashion industry. But then another trend, which researchers called it as “Fast Fashion”, rose up since 1990s. First of all, it’s necessary to know the difference between the traditional fashion and fast fashion. Traditional fashion always has two seasonal collections which are introduced to consumer market. The price of products is relatively higher than fast fashioned products. According to the article “What is Fast Fashion” from Sarah-Jane Rowland, who has written about fashion for 8 years, the definition is “The ephemeral nature of fashion ensures that what is in one minute is passé the next. Fast fashion, capitalizes on this need to keep pace with constantly changing trends by providing high fashion clothing at a low price point.” (What is Fast Fashion) We see that fast fashion introduces lots of new designs to people with a low price in each short period. But, the question is does fast fashion really provide benefits for people? The answer is no. In my research, I am going to analyze why fast fashion actually brings out bad impacts, and those bad impacts are related to money cost, immorality, and damage for natural environment. The reason that I choose the topic is because of its importance. Clothing industry is related to people’s daily life. Via the research, people may recognize what the real value this trend is since everyone has a value position in mind. ...
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...One often hears of the design aspect of fashion, but many neglect the fact that there is a fashion-merchandising field that has many exciting career paths as well. What is Fashion Merchandising? Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn't center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandising is an interesting career option for those of you who are interested not only in fashion design, but also the business activities involved in this field. For me fashion is way more then just clothing you wear, I see fashion in all parts of life. Fashion is a way to express who you are and how you are feeling. I want to be apart of helping people express themselves and tell their story. I always had an interest in how fashion trends come about. How they come and go and how everything in the word has an impact on it. I find it fascinating how everything from the sky to history such as World War 2 impacts the fashion industry. I love doing research on things such as how new trends come about and how old trends come back into style. Fashion merchandising is brad industry that requires a strong style and tends in...
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...“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”- Coco Chanel This Chanel quotes emphasizes how fashion can be seen in all different parts of life. Since I was little, I always loved fashion. I would be dressing up in my mom’s clothes and high heels at age four. I want fashion to be in my life forever. Fashion merchandising is what I desire to be my career. My experiences that made me love fashion were working in a retail store and visiting Paris, France. I currently work at Ugg Outlet. Even though this is a shoe store, I have learned and seen so much fashion. The store I work at is the central hub for everyone to go shopping at. You see so many people where all different styles. A lot of Europeans come in and they have a lot different style, which I respect and like a lot. They wear different patterns that you do not see Americans wearing. The Asians have their own funky style, which they created. Working in retail made me see how much I love the business aspect and I want to create my own fashion business one day. My most significant event was going on my school trip my junior year to France. This was the best trip I ever been on. I saw how Paris is very fashionable like New York City but they have a different fashion sense over there. They are more up to date with their fashion. Very modern and stylist look is what they sport in Paris. I saw how people took...
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...The world of fashion started in the area known as the roaring twenties which took place in the 1920’s. During the 1920’s people started changing drastically within the fashion industry. The roaring twenties was the beginning of what we know as fashion in these times. This research paper will be focusing on the Fashion and Apparel industry. Most fashion designers have a bachelor's degree in fashion design or fashion merchandising. In these programs they learn about “textiles and fabrics and how to use computer-aided design (CAD) technology” (Bureau of Labor Statistics). They are also able to work on designs that can be added to their portfolio. Fashion designers create original clothing, accessories, and footwear. They “sketch designs, select fabrics and patterns, and give instructions on how to make the products they designed” (Bureau of Labor Statistics). Every fashion designer have nine sets of duties that they must work by which are: “Study fashion trends and anticipate designs that will appeal to consumers; Decide on a theme for a collection; Use computer-aided design programs (CAD) to create designs; Visit manufacturer's or trade shows to get fabric samples; Select fabrics...
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...Case: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions: 1. What is your interpretation of the consumer and market data presented in the case? What key conclusions do you draw from these data? Explain. TFC meets the needs of women 35-54, who have a passion for fashion. As a result of TLC success, existing networks are launching fashion-specific programming because it is an opportunity to strength its existing ratings/viewership from it core women audience (Lifetime) or gain viewership by expanding its offering to include lifestyle content (CNN). The total population does not have the same attitudes, views and opinions regarding fashion. TFC cannot meet the needs of all the different \’fashion’ segments/clusters. In a fragmented market, thfor programming content with a specific viewer in mind. There is an opportunity for TFC to be a market leader to a particular segment/clusters. Bottom-line, it is not about generalization but specializing \’ focus at being meeting the needs of one segment to gain loyalty. 2. What are the...
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...and provide several hundred thousand user visits monthly, the first "DWC-Web" would concentrate on designer fashions. Marketing Objectives To get information and develop concepts regarding a Fashion Web regarding preferred content, possible advertising hurdles, legalities and insight into control over the fashion web, which may depend greatly on high-income contributors in urban centers for content. Users with the proper attitude and objective to buy a number of designer clothes are required, to meet the exclusive demands of a small company. To create DWC an effective operation, management - the company’s leaders - have concentrated on areas which are important to meeting the company goals. They are operations including although not restricted to: output, advertising, efficiency, quality problems, sales, transportation functions, worker satisfaction and most importantly security. Methodology To address the advertising goals, one internal brainstorming session will be held among DWC workers. Group people will first study the DWC-Web like a buyer and then study the DWC Web from a company perspective. Group people will be first exposed to 4 substitute fashion sites for background and frame of reference. The sites observed were: - Styledash.com - Fashionista.com - Luxist.com - Dlisted.com None of the sites matched what the members perceived as being a fashion site; but, the areas which are received well from...
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...Social Changes Through the Decades Showcased Through Fashion Photography Fashion photography started in the late 1800’s and has become one of the most highly respected types of photography in todays’ society. Many people look towards fashion photography as a way to express themselves. This type of photography is showcased all around the world. Fashion photography is a complex process that shows the revolution of social changes through the decades. Fashion photography started in 1839 when photography was first introduced to the world. The earliest ever recorded fashion photography was in 1850 or 1860, for documenting fashion for the Parisian fashion house. Fashion photography is all about capturing what is within the photo from the clothes that...
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...Youth and Fashion Thanks to a combination of technological innovation and developing global economies, “fast fashion” is now ubiquitous on the high street. A one-two punch of low prices and targeted advertising, in particular, has stimulated the boom of a teenage market, one that can stay up to date with the latest runway trends at “pocket money” prices. Today’s youth views shopping as a necessary and exciting task. And unlike previous generations, this emerging demographic has learned that “fast” is the only way to consume clothing. Negative Aspects of Fashion Though importance of fashion can not be neglected in todays society it has certain drawbacks too. Moral Values: Fashion does not preach ethics. Every new fashion or trend is promoted and advertised in such a manner that people (especially teens) cannot avoid it. They don’t bother whether it is moral or immoral. Economical: Fashion is often associated with promoting capitalism. Fashion is least rational; people buy new clothes when old are still wearable. They discard old clothes just because they are no longer fashionable. Fads of Fashion: Most of the fashion trends are very short-living. They come and go within few months. These are called fads of fashion. The true fashion consists of style, but people who have little awareness of fashion follow fads rather than making their own style. Harmful to Health: Certain fashion trends are harmful to health. Fashion has made teenagers extremists. What could be more shocking...
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...MARKET RESEARCH Focus Group: Current female costumers from fast-fashion stores brands Discussion Guide OBJECTIVES OBJECTIVES The objectives to be achieved with this market research study are: * Identify the major functional benefits women consider that affordable fashionable-cloths give her * Detect the major psychosocial benefits that women believe that wearing affordable fashionable-cloths makes them feel or what do other people will think of them * Determine If women consider that wearing fashionable-cloths gives them some kind of ¨values¨ INTRODUCTION (10 minutes) INTRODUCTION (10 minutes) Hello everybody. First of all, I want to thank you for your time and effort to participate in this focus group. You have been selected to participate today in this discussion, and we will really appreciate your honest answers, opinions and different points of view. We are willing to receive new ideas, judgments and thoughts from such a great group. Hope you will enjoy this discussion and that we will make you feel comfortable during the whole session. - * Moderator intro: I will let them know that I´m a student from UCLA extension. * Searching for honest answers and opinions; specify that there will not be right or wrong answers, and all the discussion talked will stay in completely confidentiality * Turn off cell phones * A brief talk about the the fast-fashion industry and the impact that is having lately among the female population ...
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...of Northern European bloggers What influence do bloggers have on fashion? Introduction Nowadays, fashion blogs are all over the Internet, but what exactly is a fashion blog? I will start out by a definition of a fashion blog and a definition of a fashion blogger. Definition fashion blog: a fashion blog is an online medium where all sides of fashion are covered. This includes blogs about: Runway trends Fashion items, such as shoes and handbags Celebrity fashion Street style outfits worn by regular people Definition fashion blogger: fashion blogger are ‘normal’ people, fashion fans, who decide to express their opinions about fashion statements giving their own personal interpretations of what trends are. The opinions may then become very popular world wide because of the medium they use: Internet. Fashion blogs can be categorized in a number of ways: by writer’s expertise, by ownership and by theme. 1 By writer’s expertise 3 sorts of writers can write fashion blogs: insiders, outsiders or aspiring outsiders. 1. Insiders Insiders are people who work (or have previously worked) in the fashion industry or for the traditional fashion media (fashion writers, fashion critics and fashion reporters). For example: Yara Michels from This Chick’s Got Style who is also a magazine editor for Elle Holland. 2. Outsiders Outsiders are people who know a lot (or at least have strong opinions) about fashion, usually by virtue of being very...
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