...Rational Sentiment: A Formalist Essay on Hills Like White Elephants Rightful choices come whenever the realization of something wrong occuring comes. The various, contradicting dialogues of the characters evident in Hemingway’s literary piece exemplify their baffled minds and frequent loss of reason in seeking for transformation despite the circumstances. The short story focuses on a couple set in Spain who are faced with the argument as to whether she would have the operation or not since according to him, it would be as easy as “let[ting] the air in.” At one part of the text, the man would say, "I think it's the best thing to do. But I don't want you to do it if you don't really want to," where it is clear that he is still giving the woman some options although the American has made his choice final. From the beginning of the story, the American’s decision was made clear to the readers that he wanted no baby, no family, no responsibilities, and only pleasure. Just like what he said, “That's the only thing that bothers us. It's the only thing that's made us unhappy.” It is also seen many times in the text that he would always try to divert the conversation whenever the woman becomes too serious with the issue of abortion so he asks her to drink more beer with him; this line being frequently repeated: "Should we have another drink?" Jig, the woman in the text, had actually took into consideration the idea of giving away her child, as seen in the lines "Oh, yes. But I don't...
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...Advertising Plan August 26, 2012 Table of Contents Executive Summary…Page 3 Situation Analysis Company (Product/Service) Description …Page 4 Situation Analysis SWOT Analysis……Page 5 Situation Analysis SWOT Analysis…Page 6 Situation Analysis Industry Analysis ….Page 7 Situation Analysis Industry Analysis …Page 8 Situation Analysis Target Market Description (Market Segments/Characteristics) …Page 9 Situation Analysis Marketing Mix/ Competitive Analysis……Page 10 Situation Analysis Marketing Mix Marketing Mix/ Competitive Analysis (Advertising strategies of Competition….Page 11 Advertising Objectives : Communication goal…Page 12 Advertising Objectives Communication goals….Page 13 Advertising Objectives Purchasing Behavior/Positioning …Page 14 Advertising Objectives: Purchasing Behavior/Positioning Page 15 Advertising (Creative) Strategy: Product concept…….. Page 16 Advertising (Creative) Target Audience (Who the advertising will address) …Page 17 Advertising (Creative) Strategy Media Objectives/Media Plan…Page 18 Advertising (Creative) Strategy Communication Effectiveness/Advertising Message (Art elements, Production elements) …Page 19 Advertising (Creative) Strategy Testing & Evaluation Advertising Research …Page 20 Works Cited Testing & Evaluation Advertising Research ….Page 21 Reference…. Page 22 Executive Summary Nike has been one of the most successful retailers of their time; therefore we would like to capitalize on their...
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...Job Analysis MGMT335 Unit 2 Assignment Abstract This paper will provide employees a proper understanding of what their job tasks and requirements are the manager and company as a whole needs to fully understand the specifics of what is required of the position. This leads to a better job description. It will research a company's job or position wanted posting and provide the following: list at least 3 elements of the job which would provide areas within the job description. Define at least 1 of the job specifications or qualifications required to apply and fill the position. Based on your identification of the elements and qualifications provide an opinion as to whether the company has conducted a proper analysis of the particular job they are seeking to fill and whether they would be able to gather a pool of qualified applicants. Job Analysis A company has an open position; the Human Resource (HR) personnel must draft an appropriate and qualified job description which starts with a job analysis. This type of work helps the HR personnel to hire the right candidate for the job. A job analysis begins with several steps. Step one covers job analysis which begins with questions like what will the employee produce, who will receive the product or service, and what is the outcome of the day. It requires a description of the product or service of the position. Step two covers function which is to make a serious list of specific task or functions depending on the responsibility...
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...use of EMG sensors embedded in the clothing. The company currently offers a limited number of items in its men’s and women’s lines. Through analysis of the fitness apparel and wearable technology markets, we found that there was a clear void in the market that Athos would be uniquely positioned to fill. We found that the wearable technology market is on the rise, with profits expected to reach over $11bn by 2020. Taking a closer look at what drove sales in the fitness apparel industry, we concluded that our client could see increased sales if they introduced a line of full-length compression smart pants. Additionally, given the role that the fusion of fashion and function has played in the growth of the fitness apparel market, we recommended that our client pay particularly attention to the design of the leggings for both male and female consumers. Interviews and surveys were conducted to ascertain an appropriate price point for this product and it was determined that Athos should price the leggings at $175, a competitive price point when compared to similar products. Additionally, we have recommended a business model that includes outsourcing to develop our products and selling them online and through select sporting goods stores to maximize return profit. Finally, through a thorough financial analysis, our firm estimates that Athos would make $108.50 if they sold each product at $175.00...
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...Market Analysis The market for interactive video entertainment has grown over the last few years. However, all players in the market are facing increased competitive pressures. Substitutes for console gaming are growing rapidly (such as massive multiplayer online games), and as the first generation of console players reach maturity, many players will shift to these substitutes, a problem known as gamer drift. The video game console market is dominated by three major players- Nintendo, Sony, and Microsoft. The consumer market is segmented mainly by age. The casual gamer, consumers who do not treat gaming as their main source of entertainment, represents 36 percent of the market. This group tends to be between the age of 18 and 24. Nintendo is aggressively courting non-traditional gaming groups outside this traditional profile in an attempt to increase the size of the console market. In contrast, Sony and Microsoft court the “hardcore” gamer and expect console sales to trickle down to more casual gamers. These companies focus on serving their existing customer base, a group that views gaming as their primary source of entertainment. This “hardcore” group, which represents 11 percents of the market, is more likely to play competitively and tend to buy more games and spend more time playing games than casual gamers. There's at least a good half-decade left in this console cycle, and the Wii is locked in at its technical specs, which are really last-generation numbers. The...
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...------------------------------------------------- Market Analysis of Sony Corporation Introduction In the eventful year 1946, two Japanese, Masaru Ibuka and Akio Morita collaborated to establish the “Tokyo Telecommunications Research Institute” which later transformed into Sony Corporation in 1958 (Sony story n.d.) . The company heralded an era of user friendly innovative products into consumer product markets world over. With its stringent quality commitment and matching service provision, Sony became a formidable brand that won the hearts of people and ruled stock market charts for a long time. From creating the rice-cooker, magnetic recorder, Sony gave the world, Sony Walkman and the famous Blu-ray technology (Sony story n.d.). Other feathers in Sony’s cap included transistor radio, Trinitron color television, Sony Handy cam and PlayStation game series (Sony corporate info n.d.). In the present essay, a market analysis would be attempted of the multinational company that Sony is. Market analysis of Sony Corporation Market analysis of Sony Corporation would involve studying its customers across Asia, Europe, America, Australia, and Africa (Sony corporate info n.d.). Additionally Sony’s competitors like Apple, Matsushita, Samsung, Warner Brothers, and financial service providers would be analyzed to understand their impact on the market performance of Sony. Also, the market analysis would configure the electronic, gaming, music, entertainment and mobile industry and...
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...Mail System Project Author’s Note This annotated bibliography is being submitted on August 5th, 2013, for N234/CET2810C Section 01 Microsoft Exchange Server course. Mail System Project When designing my Microsoft Exchange mailing system I will need to gather information about my environment. I will need to see if the installation is going to be a migration or am I walking in to a fresh setup. With a fresh installation I will have a lot of things to consider such as the customer requirements, mailbox profile requirements, geographic location, and server and data protection. I will also have to make assumptions based on all configurations. With the migration of an Exchange environment things become a little easier because some of the things you have to take into consideration during a fresh install are already done. You can just move the Exchange resources from one installation to the other such as mailboxes, public folders, and connectors. But you will need to determine the specific needs for the migration and I will need to archive non-essential data before I migrate to reduce cost and shorten my timeline. Also there are plenty of tools to assist in Exchange migration to where it becomes a simple task. So if you ask me if I want to go with a fresh install vs. migration if the already had Exchange in place my choice is Migration. Storage is also a big factor when setting up an exchange Server environment. There are a lot of architectural factors the play in to the...
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...Assignment 4: Data Mining CIS 500 Professor: Dr. Edwin Otto Strayer University August 30, 2013 “Data mining is a process that uses statistical, mathematical, artificial intelligence, and machine learning techniques to extract and identify useful information and subsequent knowledge from large databases, including data warehouses” (Turban, 2011). Predictive analytics serves as a benefit of data mining because it’s a process that uses machine learning to analyze data and make predictions. This can be beneficial to a business because it can be helpful in understanding the behavior of customers. A good example of this would be a business using predictive analytics to decide what level of pricing should be used in correlation with sales information. A business could look at historical data for products, sales, and customers to determine the price for a given product and customer at the right time. Amazon is a heavy user of predictive pricing (Mehra, 2013). This technique is also used in Supply Chain Management because it helps you to understand consumer demand to manage the overall process. This includes delivery, returns, forecasting, sourcing, planning, and order fulfillment. The advantage is if a retailer can predict revenue from a specific product in a reasonable amount of time it will result in better inventory management, use of space, cash flow, and the elimination of out of stock items. Association discovery in products sold to customers is used to...
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...article it is argued that whilst there are a number of reasons why the model has not achieved greater currency, most importantly it can be developed a lot further. The paper looks at a number of important opportunities for using Porter’s model in an even more practical way, including: mapping the competitive forces, which can vary significantly over market and competitive terrain and within the same industry; understanding its dynamics; prioritizing the forces; doing macro analysis of the sub-drivers of each of the five forces; exploring key interdependencies, both between and within each force. Copyright © 2006 John Wiley & Sons, Ltd. Introduction When Michael Porter conceived the five competitive forces model, it propelled strategic management to the very heart of the management agenda. The framework became a centrepiece of texts on business strategy and strategic management, and essential examination material on MBA and similar courses globally. But what has become of his original five competitive forces? It would appear to be the case that not a great deal has occurred to develop this thinking since the early 1980s (except, perhaps, for Hamel and Prahalad, 1994). Porter appears to have been more inter- ested in taking his concepts to an even more macro level, particularly to the competitive advantage of countries, rather than to micro economics. Porter’s model, whilst it has done...
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...Rhetorical Analysis Revised Name Institute Professor EN1320: Composition I_V2.0 Rhetorical Analysis Feminism is defined as the theory of the political, economic, and social equality of the sexes (Merriam-Webster, n.d.). This definition is a good description of Crystal Eastman’s view- points. She was a socialist feminist in the 1920’s. Eastman was a pioneer in her day, pushing for the equal rights of women in the United States. The end of World War l, the unequal treatment towards women, including the lack of voting rights, were a couple of driving forces for Eastman’s speech “Now We Can Begin: What’s Next?”. But maybe there was another, more personal reason Eastman believed women were equal and deserved to be treated as such. In 1889, Eastman’s mother was one of the first women to be ordained as a minister. Eastman recalled, "when my mother preached we hated to miss it. There was never a moment of anxiety or concern; she had that secret of perfect platform ease which takes all strain out of the audience. Her voice was music; she spoke simply, without effort, almost without gestures, standing very still. And what she said seemed to come straight from her heart to yours. Her sermons grew out of her own moral and spiritual struggles. For she had a stormy, troubled soul, capable of black cruelty and then again of the deepest generosities. She was humble, honest, striving, always beginning again to try to be good." (Eastman, 1889) With her mother paving the way...
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...Market Research Implementation Plan Chad Christeson, Cussetta Williams, Liz Dela Cruz MKT/441 August 21, 2011 Kevin L. Maevers, MA, AICP In order to keep up to date the with the current market wants, needs and trends, our team would like to use World Wide Surveys and Social Media in order to maintain and build Virgin’s share of the market. In order to have a solid basis to make correct business decisions, it is important to have the correct industry knowledge. To Virgin Atlantic, just knowing what the industry standard is not enough. The company must maintain up-to-date knowledge over their current market position in order to maintain its market share. Having up to date knowledge of the market share allows Virgin Atlantic to know how the company fits in the Industry. This data can be analyzed from the results of the World Wide Survey’s done the International Air Traveler’s Association (IATA), the Transatlantic Passenger survey (TAPS), and the Survey of Passengers on Europe Asia Routes (SPEAR). The results in surveys such as these have a profound on market share, business predictions, investments, and investors. Secondary market research is by definition, “Market research that’s already been compiled and organized…Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on” (Entrepreneur, n.d.). Virgin Atlantic Airways and competing airlines are subject...
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...transactions. Effectively communicating this information is key to the success of every business. Those who rely on financial information include internal users, such as a company's managers and employees, and external users, such as banks, investors, governmental agencies, financial analysts, and labor unions. These users depend upon data supplied by accountants to answer the following types of questions: • Is the company profitable? • Is there enough cash to meet payroll needs? • How much debt does the company have? • How does the company's net income compare to its budget? • What is the balance owed by customers? • Has the company consistently paid cash dividends? • How much income does each division generate? • Should the company invest money to expand? Accountants must present an organization's financial information in clear, concise reports that help make questions like these easy to answer. The most common accounting reports are called financial statements. Chapter 1: Accounting Information and the Accounting Cycle The accounting cycle is a series of steps performed during the accounting period (some throughout the period and...
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...Module: Business Analysis and Assessment Week: 06 Discussion Question Name: Sahr Dauda Date: 18 July 2012 Question: How would you justify spending time and money on a business analysis of your company? Can such an exercise really pay off in ways that make it worth the effort? Analysis, as summed up from my readings, can be regarded as a clinical and structured decomposition of a subject into its constituent parts with the aim of acquiring salient information and deeper understanding of the said subject and to offer robust solutions for improvements. It is thus a process that is inherently iterative and involves, as proffered by Williamson et al., (2004), lots of research to gain deeper insight into the business which encompasses all aspects of the business and its environment. In short, it is a holistic process that unearths the secrets of the business and identifies areas needing attention. It thus seeks to find answers to questions like where is the business now, what does it do and how does it do it, where does it want to go and how can this be achieved (Williamson et al., 2004). Yes, it consumes time and money but insights so garnered from the analytical process leading to formation of strategies will give the business a favourable competitive position and superior profitability. To reduce time and money spent, analytical tools are used to aid in the process, besides bringing structure to it. Note here that only the right necessary tools are used, as a few too...
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...Masters Programmes ------------------------------------------------- Assignment Cover Sheet Question: [Analyze a strategic issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE)...
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...16 Chapter Sixteen Fundamentals of Variance Analysis LEARNING OBJECTIVES After reading this chapter, you should be able to: L.O.1 Use budgets for performance evaluation. L.O.2 Develop and use flexible budgets. L.O.3 Compute and interpret the sales activity variance. L.O.4 Prepare and use a profit variance analysis. L.O.5 Compute and use variable cost variances. L.O.6 Compute and use fixed cost variances. L.O.7 (Appendix) Understand how to record costs in a standard costing system. For the second month in a row, profits at our Bayou Division are down and I don’t know why. We budgeted $190,000 in profit for August, but the actual result was only $114,500. We thought we had developed realistic monthly budgets. I know sales were down some, but I’m not sure that is the only problem there is. I am not one who believes that favorable variances are always “good” and unfavorable variances are always “bad.” [See the In Action item, “When a Favorable Variance Might Not Mean ‘Good’ News.”] I need more information from the analysis if I am going to turn things around. What I need to know is whether we should focus on improving the marketing of the division or if we need to take a look at our manufacturing operations. We don’t have a lot of extra resources here at Corporate, so I have asked Philippe [Broussard, the president of Bayou] to identify the primary cause of the shortfall—revenues or costs—and report back to me next week. If Bayou can’t improve, we may have to dispose of...
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