...worldwide, but as new energy drink companies emerge and the market saturates, it is important to retain a competitive edge. A report conducted by Nielsen on users of energy drinks states that a new heavy user category has been discovered; young mothers (Nielsen, 2013). In the past Red Bull has remained very neutral, appealing to both males and females with gender neutral packaging and directed marketing to the target markets of young males, students and club goers. Recently, direct competitors such as Monster and 5 hour energy have created flavours designed specifically for the female demographic. As an industry leader, it is important to evaluate possibilities, especially if they mean gaining market share. This focus group will explore the potential opportunities that this newly discovered target market may hold. Purpose of study (problem definition): The following study is an attempt to gather insight on the wants and needs of a new target market demographic (young mothers and young female energy drink consumers). Will a new female-oriented beverages be well received and potentially profitable? Specific research objectives and information/data requirements: The Goals of this focus group are understanding the purchase behaviour of this new target market in order to determine if this venture merits more in depth quantitative research. Goals for this study include gaining insight as to why this target market consumes energy drinks, how they select which brand/flavour they...
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...received national attention earlier this year when it paired with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink branded buckets. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history. The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they had been unable to reach before," according to the company’s website. In result to this collaboration, both parties received strong criticism from various media outlets as well as the organizations supporters and the general public for promoting unhealthy eating habits and an obese lifestyle. Many started questioning just how appropriate it is for an organization that is known for helping save woman’s lives to partner with a fast-food chain that is knows for selling unhealthy food. On the organization’s website, various discussion groups have appeared to protest the organization's association with KFC. Those discussion groups included links to anti-SGK websites, cancer awareness websites, rivals of SGK, and links to petitions, asking SGK to end this cooperation. Also interesting ethical equivalencies could be found, such as "I'll bet Phillip-Morris would LOVE to put pink ribbons on all of their cigarette brands!" In response to all the media turmoil, Andrea Rader, SGK's director of communications responded with dollar amounts of SGK's contributions to research...
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...colors; boys are put in “boy” colors. If you ask someone why those are “girl” colors or “boy” colors the response is generally “because they are”. Who decided that those colors have a gender preference? Who even decided those are those colors? This class led me to question society itself and realize we give things an identity based on what we are told. The most important thing I learned was the inverted spectrum. I am going to define what the inverted spectrum is, explain what it is, and provide examples how it applies to everyday lives. Then I will explain that the inverted spectrum is important to me because in reality no one can understand my mental state no matter how I explain it, I learned to think for myself, and perception is our reality even though it may be completely false. I will then explain some counter arguments against my reasons such as knowing someone’s mental state because of a similar event or emotion and that we believe what we believe based on facts that are then passed down from person to person. Then I will explain how the counter arguments are incorrect. Finally, I will conclude my argument. The inverted spectrum suggests things are not just input, output because of our own experiences. We do not learn through input and output such as mathematics but our experiences. What this means is someone could pick up a pink crayon but see black but are always told that that color is pink so they see the pink crayon as black but no one else will ever know that....
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...According to Joanne B. Cuilla, ‘one of the first things Americans ask when they meet someone new is, ‘what do you do?’’, and as such, she argues that in the US, work wholly ‘determines our status and shapes our social interactions’ (2000. The Working Life: The Promise and Betrayal of Modern Work. Page 12) . In order to truly explore the representation of work in America, as it is a vast topic with an array of different experiences, there are many different areas to look at, which this essay will reflect. Kathryn Stockett's novel The Help, turned movie, depicts the racial tensions in Mississippi during the Civil Rights Era, and highlights the lives of African-American maids working in white households. Providing a vastly contrasting view of...
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...Throughout American history, our country has changed in a multitude of ways. Change is not always a bad thing, and many times in this great nation of ours change has been for the better. I am sure that many people would agree with this statement. So would it be surprising to learn that one of the roots of the American system has not changed in nearly 150 years? Well, that is true. The American education system has been nearly the same without any major amendments to it since the beginning of its creation. Chances are that an individual and their parents, possibly even grandparents, have had a very similar experience within their school career. Two creators on YouTube have stepped up and become a voice for the people. The first text, named “I Sued the School System” (Prince EA, 2016), features a skit with a man who presents a case in...
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...consider your company. Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action. In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete. Also, to help you out, here is my proven business plan template, that allows you to quickly and easily complete all the sections of your business plan. Section I – Executive Summary 1 – Executive Summary The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc. Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds. Section II – Company Overview 2 – Company Overview The Company Overview section provides a brief history of your company. Here you will answer questions...
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...Understanding the Influence of The Beatles on American Culture To say that The Beatles have had a significant influence on shaping their generation as well as generations to come is an understatement. The combination of their lyrics, vocals and instrumentals were like nothing the world had heard. Sure, there were risk takers like Elvis that daringly shook his hips and made young girls swoon, but even his abrupt promiscuity didn't have the same effect as the phenomenon of Beatlemania. The Beatles were more than their music. They influenced the lives of millions of people unlike any musicians before them. They were the first and most popular band in one of the most important music movements in American history, the British Invasion. The year 1964 was the year both the British Invasion and “Beatlemania” came to America and forever changed the landscape of music in the United States by introducing the genre of pop, as it is today. The Beatles changed the rules of music. Many things that are considered normal now were pioneered by the Beatles such as: creating compilation albums, expressing their views on world happenings through the media, musicians in movies, and even mass media advertising. The Beatles influenced American culture more than any other musical artist in history (Jacobs, 2004). Prior to the Beatles’ arrival to the United States in 1964, American society was in a valley of negativity. Tragic and unbelievable events were happening almost in a domino-like effect...
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...singularly important for a number of reasons that include low prices and the employment of thousands of Americans. It is possible for...
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...Thesis Statements Sunderman/English 1A Adapted from http://www.dartmouth.edu/~writing/resources/students/ac_paper/develop.html Why Is a Thesis Statement So Important? Good question. As we’ve stated in class, our goal as writers is to give information to our readers that is interesting and easily understood. The thesis statement is typically that one sentence that asserts the main point, and controls and structures the essay. Without a strong, thoughtful thesis, your paper might seem unfocused, weak, and not worth the reader’s time. How Do I Write a Good Thesis Statement? A good thesis statement will have the following characteristics: 1. A good thesis statement will make a claim. You need to develop an interesting perspective on a topic that you can support and defend. This perspective must be more than an observation. “America is violent” is an observation. “Americans are violent because they are fearful” posits an interesting perspective on violence in America. It gives a possible reason WHY America is violent—a reason that can be supported and defended with specific examples. You want to make sure that your claim is not too broad, and that you can successfully defend and support it in the required number of pages. “Disease has shaped human history” is an impossibly large thesis. It would be better narrowed down to a specific disease, a specific time period, and a specific way (or ways) that disease has shaped human history. “In the mid-1980s, AIDS...
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...Guerline Donisvitch “Introduction to Literature” Ann Rasmussen April 23, 2009 Barbie Doll The poem begins in a fairy-tale vein, the archaic term “girl-child” being used to underscore the mythic quality of the story. The dolls, stove, iron and lipstick are all traditional play things for young girls, but they are also markers of an identity in the making, the things that young girls grow to identify with their own social roles. The doll presents an idealized image of the body, and stove and irons tell them what kind of work is expected of them as adults. The lipstick perhaps is the most sexualized cosmetic for women, signals to young girls that they will be valued for their physical appearance. The “magic of puberty” introduces the theme of growth. It is a magical time because the body changes rapidly. She also refers to the pain that comes with puberty. When girls are growing older they are really cruel to each other. The “girl child” is told she has “a great big nose and fat legs” even though she is smart, healthy and strong. The girl was made to feel guilty for who she was, for her intelligence and abilities, and also for not being slim and “beautiful.” She apologized to everyone for not being the person they wanted her to be, but all they could see was her body and how it did not match their idea of what a woman should look like. They tried to help her be more of an idealized woman by suggesting how to compensate for her unfeminine qualities. “girl-child”...
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...you have heard of Ellen through her popular self-entitled daytime TV talk show. Though this is what most people know her she is so much more. Born in Louisiana Ellen originally dreamed of becoming a veterinarian. After completing her four years of High School at Grace King High School she moved to New Orleans to attend the University of New Orleans. At University Ellen majored in communication studies. After one semester, she decided to leave school. After she left school she started working at numerous jobs until in 1981 she started performing standup comedy at small clubs and coffee houses. In 1986 Ellen got her break when she appeared on The Tonight Show and gained prominence for being the only female comic invited by Johnny Carson. After this one opportunity she began appearing on talk shows regularly....
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...and the Socialist world led by the USSR. The two superpowers competed to impose their ideology and development path on the Third World countries to strengthen their power. However, the Third World countries tried to keep away from the East-West rivalry, cooperate in a non-aligned way and seek a “third path”. As the Cold War went to its late period, the meaning of “the Third World” shifted its stress from political to economic classification, taking the mainly economically-defined meaning of “poor” countries. Since then, the international political and economic environment has been further changed, and the term “the Third World” is no longer relevant now for the following reasons. Firstly, the disparity among the current so-called “Third World countries” is so big that these countries can no longer be homogenized into a single group. First of all, there is notable difference in their speed and efficiency of development. This leads to large disparity in national power, economic growth and political influence among these countries. For example, the BRICS have notable share of global economy and large influences on international agenda, while the...
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...imagination. Furniture makers often use oak wood in their furniture, since it is stronger and will last longer than other wood. It would be more difficult to create custom hand-made furniture using an automated machine because it takes the art out of the furniture, though it is less expensive. It takes more time and money to create hand-made furniture and get it ready for the selling stages than to create automated furniture or become a distributor. Guillermo’s Furniture Store is going through changes and he needs to adapt new strategies that would help him overcome the market’s competitors and stay in business. Guillermo’s Furniture Store is located in Sonora, Mexico and is one of the biggest companies that manufacture furniture in North America. This area has a large supply of material for the diversity of chairs, tables and other furniture produced by Guillermo’s company. However, times are changing and competition has arrived in the area, causing his company major economical problems. The purpose of this paper is to evaluate Guillermo’s furniture alternatives and determine their outlook for success by ensuring capabilities to match the industry’s...
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...in.it can range from everyday casual conversations to being on a interview on TV.I will be evaluating two interviews; one will be about a dialogue between simon cowell and piers morgan on his show and the other will be the interlocution between David Cameron and David letterman. You can see that both DC and DL use an informal level of communication as the interview progresses. for example DL expresses the question “ umm, first of all, rule Britannia, err written by whom?” the language here is so informal that it almost distracts you from the fact that he was cleverly trying to test DC as politicians tend to do. The word ‘whom’ indicates of a direct subject as in this case he is verbally trying to get to the direct point of the subject and disguise his determination to catch David Cameron out on the spot. The fact that he uses a non –lexical filler before the sentence- which was “umm”-displays the fact that he himself was giving himself a chance to think through what he is going to say so he doesn’t come out to look like a fool whilst trying to make David Cameron seem like one. In my opinion, David Cameron lacked in informal language in the interview. You can see this demonstrated in the quote “I think there was some, there was some, there was some good bits and there were some less than good bits” the language – particularly the phrase ‘good bits’ and ‘less than good bits’ was quite a sluggish way to define such a serious history. You could tell this was an awkward subject to...
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...Raffles College of Design and Commerce Associated College of Shanghai Marketing Strategy 003FM410 Yumiko Zhang | | RCDC: 124FZG9584 Date of Submission: Week 10 November 5, 2012 Lecturer: Delphine L Table of Content Abstract…………………………………………………………………………….4 CHAPTERE 1 - External environment analysis………………………………..5 1. General environment (PESTGD)…………………………………………….6 2.1 Demographic……………………………………………………………………6 1.1.1 Population size……………………………………………………………7 1.1.2 Income distribution………………………………………………………9 1.1.3 Ethnic mix……………………………………………………………….10 2.2 Economic……………………………………………………………………...12 2.3 Political Legal Environment…………………………………………………..13 1.3.1 Taxation law……………………………………………………………..13 1.3.2 Labor law………………………………………………………………..13 1.3.3 Voluntary standards………………………………………………………14 1.4 Socio-cultural…………………………………………………………………..15 1.5 Technological…………………………………………………………………..17 1.6 Global………………………………………………………………………….18 2. Industry Analysis………………………………………………………………19 2.1 Industry Overview…………………………………………………………….19 2.2 Industry Growth Trends……………………………………………………….20 2.3 Porter’s 5 Forces………………………………………………………………21 2.3.1 Bargaining Power of Suppliers………………………………………….21 2.3.2 Bargaining Power of Buyers……………………….................................22 2.3.3 Threat of Substitute Products ……………………………………….23 2.3.4 Rivalry among Competing Firms……………………………………24 2.3.5 Threats of New Entrants…………………………………………….25 3. Consumer Market…………………………………………………………26 ...
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