...Today, “There are more than 2,100 schools across the U.S. using Native American Mascots.” All sports teams have mascots to represent their schools pride and strength. Mascots generally don’t fall under exploration, except for the ones that represent Native American tribes. These mascots are usually based on inaccurate descriptions of Native Americans causing controversy on whether or not they should be allowed. Many Native American tribes have been feeling offended, which is why the issue has been arising today with well known sports teams including the Fighting Sioux, The Redskins, The Indians, Etc. This controversy has had a dramatic effect due to the widespread ban of many of the Native American tribal sports...
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...saw the Native Americans he wanted to slaughter them, he eventually did so for filling his urge. As more and more settlers arrived they stole the land and continued to kill the Native Americans, now only a small fraction exist. Fast forwarding 400 years, sports teams started using Native Americans as mascots, supposedly to commemorate and remember the Native Americans. There are professional sports teams who...
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...The Chicago Blackhawks, Washington Redskins, Cleveland Indians, Kansas City Chiefs, and Atlanta Braves are all professional sports teams in America that use Native American culture to represent them through the means of tribe names, logos, and mascots. These teams have received a lot of media attention around the debate as to whether the representation of Native Americans is offensive or not. Controversy surrounding Native American mascots first came into the public eye during the 1960s Native American Civil Rights movement, where the use of these mascots was criticized for being insulting. However, the people who conceived these teams, knowingly or not, created an atmosphere of prejudice and discrimination growing the brands into multi-million...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...been ignored to a huge extent, and when they were portrayed it was through offensive stereotypes. They have been excluded from most American Media. This is evidence is backed by “The Annenberg School of Cultural Communicators Project which found that between the years of 1969 to 1978 only 2.5% of primetime television characters were Hispanic”. The reason why this figure means is so significant is because that figure is behind other minorities like the African American population who are comprised of 8.5% of primetime television characters. There was another study that was conducted by “The...
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...for representing a college in sport, and should an amateur athlete be allowed contractual representation? The NCAA and their affiliated schools hide behind the word “amateur”, while making billions of dollars from revenue generated from student-athletes and their likeness. When presenting my research we will dive into certain aspects of compensation not offered, and how the NCAA exploits young men and women through their no pay rules. Maybe outright paying kids is not the answer, but with all the outcry and settlements out of court, it appears that something more must be offered. Amateurism. (2014). NCAA.org. Retrieved from http://www.ncaa.org/amateurism says to qualify as amateur, “an athlete is not permitted to: sign contracts with any professional team, receive salary for participating in athletics, collect prize above actual and necessary expenses, play with professionals, tryout/practice/compete with a professional team, accept benefits from an agent or perspective agent, agree to be represented by an agent, and delay initial full-time collegiate enrollment to participate in organized sports competition.” So, before young athletes can start their dream of moving on to the next level, they need to run a check list. For most athletes these guidelines are no problem, but for the upper echelon of young athletes there could be some snags. In a sport like baseball there is a possibility to be drafted directly out of high school. If a player is in contact with a team’s...
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...political issues that should be fought for. Many things have already happened and millions of people have been affected by these things such as the Marriage Equality right and the Affordable Care act. These issues, however, need to be solved before our country takes a turn for the worst. After years and years of presidents getting up and stating that they were going to make this a better country all we have seen as a nation is our debt get higher as well as our kids. We have allowed states to legalize marijuana which has seemed to increase the amount of users outside of those states. Now that those states have legalized marijuana, users outside of those states want their states to legalize it but non users are not being thought of when it comes to this decision. People are forgetting about the underdogs, those who do not use marijuana nor do they want their families around it. If all of the states were to legalize it then where are those who want to avoid it going to go? Will it affect or pollute the fresh air? Will the phrase “fresh air” even be realistic? Should states even have the right to legalize marijuana? These are some things that will be considered when it comes to legalizing marijuana. Another issue that needs to be focused on is No Child Left Behind act in our schools. We need to educate our teachers better before they teach in front of a class, then they need to be monitored regularly in order for them to take their job seriously. Teachers should have to go to weekly...
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...Lorin Dias 12-5-14 Comm. Observation Part 1: Field Notes Criterion A The Physical Setting. 1. I did my observation at Shelly Baird in Hanford California. Shelly Baird School provides education for pupils with special needs throughout Kings County. Classes are based at Shelly Baird School as well as on integrated district sites. Additional support services such as vision, speech and language, adapted physical education, health care, occupational and physical therapy, deaf and hard of hearing, psychological services, and consultation/coordination of programs are provided for those students who qualify. My aunt is a paraeducator in a moderate to sever class with Kindergarten through sixth grade and student's had behavior disorders. The school is in the Kings County School district and has several satellite schools throughout the district. The schools demographics are African American 7.4%, American Indian 2.7%, Asian 0.4%, Filipino 2.3%, Hispanic or Latino 57.8%, Pacific Islander 0.4%, White15.2%Two or More 0.4%, None Reported 13.3%, English Learners 3.1%, Socioeconomically Disadvantaged 60.9%. The teacher had only 2 paraprofessionals in the room with her, and myself, my teacher allowed me to spend a little time working with the student's when I was done observing which was awesome. She had some self-contained students, some students that came in for certain subjects only, some that came in for resource help outside of the main instruction time, and others that...
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...Hannah Johnson Deborah Lang ENG-W 131 25 March 2015 The Reality of Fast Food Fast food chains are anywhere and everywhere. You cannot drive to town without passing at least two or three of these “restaurants.” The concept behind fast food was a good idea, but the results were catastrophic in the health aspect. Now that fast food has become one of the top industries in the world, everything has gone awry. The fast food industry has drastically changed the way people view food, how convenience is rising and the cost for products. Fast food restaurants first started as drive-ins with carhops, but in the 1980’s drive-thru windows began. McDonald’s was one of the first ones to convert from carhops to drive-thru windows. The idea of fast food service brought about a whole new concept to how we view food. Without proper education in the health field typical Americans would not know what their body needs and what they consume. Maybe if that was the case the obesity rate and rates of chronic heart disease would plummet and we could focus on more important problems. When these restaurants began to spring up, it spread like wildfire. Sonic, McDonalds, Burger King, Wendy’s and etc. all became multi-million dollar companies. They discovered they could mass-produce products that were cheap and that could make them money faster than what they had to been doing before (Super-Size Me). Fast food has sprung up and become a leading industry because they are focused on quick, cheap food for...
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...............................................................................................08 Sushree Panda • Consumer Behaviour Report • Great Lakes Institute of Management 2 INTRODUCTION You know your brand needs a repositioning when a fashion consultant like Tim Gunn makes a statement "...the Croc - it looks like a plastic hoof. How can you take that seriously?" Well, being taken seriously is definitely not what CROCS INC. is looking for as the brand itself stands for innovation, fun and comfort for the people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Crocs introduced an innovative shoe made of a revolutionary material called Croslite. The technology was unique as it allowed the shoe to perform both on land and in water, a characteristic that was new to the footwear industry. The brand was named Crocs after the multi-environment, amphibious nature of Crocodiles. Crocs provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions and the brand name started to build a feel-good physical and emotional experience with a life of its own. But...
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...Tobacco Advertisements and Cognitive Dissonance Every day millions of Americans reach for a pack of cigarettes and light up first thing in the morning, after a meal, during times of stress, or just out of habit and addiction. Smoking has almost become an unofficial pastime and despite warnings from government entities like the Surgeon General, the American Heart Association, and the American Cancer Society that smoking is linked to numerous health hazards and early death, people still continue this dangerous practice (Powers). The basic need to survive is engrained in human beings, but the act of smoking is contrary to that drive. The state of cognitive dissonance created in the mind of the smoker should be enough to protect them from temptation...
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...McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives have allowed them to achieve such aims which have assisted them in becoming the best (McDonalds Corporation. 2008). Constantly changing and bettering the marketing strategy has allowed McDonald’s to remain the best, however their main objective has always remained the same; not to be the biggest fast food restaurant chain but to be best fast food restaurant chain and to do so they...
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...term planning. Entrepreneurship brings the meaning of the willingness to develop , to organize and to manage a business venture along with its risk to in order to make profit and to produce a successful business. There are a few local Malaysian entrepreneurs that are well known in the global business market which are listed by Forbes. HENRY SY Henry Sy’srise to the top is a feel good story for the ages. In 1936, at the age of 12, he immigrated from mainland China to help run his father’s grocery in Manila, often sleeping on display counters because he had no place to sleep. The spartan life he lived probably played a big part in molding Sy’s character as a smart and calculating businessman, and that is probably why he is still a hands-on owner at the prime age of 80. He regularly visits his malls to check on how things are running, and is usually spotted wearing his trademark Hawaiian shirts.Sy’s work ethic and determination has made him one of the country’s leading businessmen, and a prominent name in the international business scene. The boy...
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...List and be able to give examples of Bloom’s Cognitive Taxonomy of higher learning, and how it must be applied to multicultural education. Know this material well! Be able to listen to typical “teacher talk” and match up the levels appropriately. (Building MC Curriculum PPT) a. Level 1: knowledge –lists, label, recite, name, find, and memorize b. Level 2: Comprehension- paraphrase, discover, translate c. Level 3: Application- apply, transfer, generalize, relate, operate d. Level 4: Analysis- deduce, distinguish, dissect, audit, inspect e. Level 5: Synthesis- create, hypothesize, invent imagine, assemble f. Level 6: Evaluation- appraise, evaluate, interpret, predict, justify Study the 13 multicultural dispositions that Dr. T. has based his curriculum for this class on. Be able to quote them (your own words are Ok as long as they are accurate). (PPT a. Not about me, about the lives I serve b. Everyone can learn all my best effort c. Celebrate differences d. Many truths in the world e. Multi-disciplinary makes largest impression f. Analysis of power and privilege needed g. Disagree with being… h. Stay on top of things to always justify i. Show every side, let them decide j. Get thicker skin k. Good intentions are not enough l. First step begins with helping the hurt m. I must be the change Question: According to contemporary anthropologists, is race a stable category for organizing and differentiating the people of our world? (L, F-2) No its not ...
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...Syndrome Down syndrome is a congenital disorder that is caused by a chromosome deficiency and results in an intellectual impairment as well and some physical abnormalities. Some abnormalities include a single line on the palm of the hand, short stature as well as a wide facial profile. There are different types of Down syndrome and in this case Isabella suffers from trisomy-21 which is caused by a defect with chromosomes 21and typically makes an extra copy. (Dierrsan, 2013). Those with Down syndrome have poor muscle tissue as well a higher risk for heart problems which may result in early death. Down syndrome causes children like Isabella to be developmentally disabled and while she may be four years old her mind is of a two year old which why her outburst are extremely intense at times. As she gets older she will continue to be delayed. This does not mean she and other children like her are not smart or cannot be successful they just completed task a different way and at a different pace. Caregiving Context Currently I am the primary caregiver for my sister Isabella after our parents were deported back to Mexico. We live in a small one bedroom apartment in San Diego, CA. my boyfriend also lives with us and acts as a tertiary caregiver due to the fact he will help out...
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