...------------------------------------------------- 1. Provide a one-paragraph summary of each reading. You can include things like assumptions, theories, ideas, contexts, purposes, findings, methods used, implications, and/or conclusions. (Don’t include your opinions or thoughts here; just summarize.) ------------------------------------------------- ------------------------------------------------- a. Gregory: [Type here] ------------------------------------------------- Many people think that sex discrimination is no longer exists because they got a news about women who got high-level appointments in academia or the other position, for example, HP, etc. But it is still few cases that women have a leadership positions of Fortune 500 and there are still barriers and glass ceilings in the office. Also, there are some cases about talented women in the workplace could not promote because male executives has some false stereotypes, for example, less committing, willing, tough and logical, etc. ------------------------------------------------- b. Babcock & Laschever: [Type here] ------------------------------------------------- This article is about situations and behaviors of women have more trouble than men believing that she deserves more than she’s been given. Society granted different traits of men who are thought to be assertive, dominants, etc and women are thought to be warm, expressive, etc. ------------------------------------------------- Women are tend to detour without negotiations. In...
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...MANAGEMENT 5590 – FALL I 2012 ROPES PRESENTATION PAPER SECTION 2 - BUT SOME ARE MORE EQUAL THAN OTHERS By Loyd P. Cadwell Webster University SECTION 2 BUT SOME ARE MORE EQUAL THAN OTHERS Introduction The theme of this section is socialization and attribution within an organization. The culture within an organization is studied with many good examples. Socialization, as defined at dictionary.com is: “A continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position.” On the other hand, per the American Heritage Dictionary, attribution is: “Something, such as a quality or characteristic, which is related to a particular possessor; an attribute.” Therefore, this section introduces with examples of social behavioral problems in the work place. Everyone is shaped by his or her experiences because of company culture, unique situations, personal history, and other individuals they work with. We all learn and grow as we learn through these experiences…… Story 1 – But Some Animals Are More Equal Than Others Summary of Material Our first story talks about the fact that there is a hierarchy of executives, managers, and workers within an organization. If we are well socialized in an organizational culture, we can see why certain people hold the jobs they have within that company. Usually, it is because they have certain special attributes which make...
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...day you get paid 25% less than what other workers get? Do you think it is fair? Or do you think it is totally fair to get paid less than other workers exception of how much hard one worked? Well, women have been dealing with this meaningless and unfair treatment for the longest time. Throughout history women had to fight for everything they wanted to do. Whether it was just being an ordinary person who wants to be outside of the house to do work or just prioritizing their own body. Women had to fight in order to be treated as equal member of society, get educations, own property, divorce, and equal pay and jobs. Moreover, women are not paid equally as men for the same work they do, therefore the government should incorporate women’s right in regards to salary and equal payment so that women won't find it difficult to advance due to sexism and family obligation. Government should incorporate women’s right in regard to salary. Whether its men or women, they both start and end work at the same time and also given the same amount of work. The only difference is women get paid less. To show evidence in Points of view Reference center Women’s Rights: An Overview by Pilar Quezzaire mentioned, “In September 2015, the US Census Bureau released its findings that women working full time still only made 78.6...
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...Ambassador, Visual Promotion material like Print Media, Brand Logo and other Graphics used in its promotion. However, the research does not cover in depth study of: marketing strategies, history and its several Product lines. “Buy the product, get the girl; or buy the product to get to be like the girl so you can get your man” CONTENT TOPIC PAGE NUMBER OBJECTIVE………………………………………………………………………… SIGNIFICANCE………………………………………………………………….. LIMITATIONS…………………………………………………………………… 1. INTRODUCTION…………………………………………………………. 2. …………………………………………………………………………………. 2.1 The history of Victoria secret……………………………………. 2.2.1 The origin…………………………………………………………………………………. 2.2.2 A brief timeline…………………………………………………………………………. 2.2 VICTORIA SECRET PRODUCTS……………………………………. 2.3 SEMIOTIC ANALYSIS 2.3.1 Ad campaign 1 2.3.2 Ad campaign 2 2.3.3 Ad campaign 3 2.3.4 Ad campaign 4 3. CONCLUSION AND SUMMARY……………………………………. OBJECTIVES: * Introduction to Victoria’s Secret * Evolution Of the Brand * A brief on the Product line range. * Semiotic analysis in terms of : The Brand Ambassador , Visual Promotion material like Print Media , Brand Logo and other Graphics used in its promotion SIGNIFICANCE:...
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...Marketing Plan for TROJAN VIBRATIONS By EXCELF Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis 5.1 Macroenvironment 5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy 7.1 Product 7.2 Price 7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes 1. Executive Summary Today’s market for sex toys are becoming more and more popular. However, as one of the biggest international cities in the world, Hong Kong still hasn’t affected by the trends since it is an Asian city with a cultural atmosphere that is not so open to those kinds of product. Therefore, we considered this situation as a great opportunity for introducing and promoting Trojan Vibrations product to Hong Kong customers and open this huge market. Our target customer ranges from 18 to 60, each and every individual has a need for sexuality and this is the fact that nobody can deny. So basically we focus on every customer who has this special and natural need. Briefly introducing, Trojan Vibrations are a series of different kinds of vibrators (sex toys) that are designed for the body and skin, to stimulate the nerves for a relaxing and pleasurable feeling. 2. Background Trojan is a brand name of condoms, sexual lubricants, sex toys manufactured by the Church & Dwight Company. According to the marketing survey, 70.5 percent of condoms purchased in United States drugstores...
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...The Alaskan Native and Health Promotion The Alaskan Native and Health Promotion In the United States in 2013 there were 11.2 million American Indians and Alaska Natives nation wide representing approx. 2% of the population. The state with the highest population percentage of natives was Alaska, with 134,361 accounting for 14.3% of the population (United States Census Bureau. 2013). It is this group that is going to be focused on now in this paper because of the unique issues and barriers that are found in attempting health promotion within this minority. Many different problems arise when attempting change in the region ranging from education levels, large cultural differences, geological isolation, and substance abuse. There is a strong and deep-seated lack of trust towards anyone who is not from the area because of past mistakes and abuses. In 1950 46% of all Alaskan native deaths were because of tuberculosis and other infectious diseases which were brought in by outsiders (Alaska Native Health Status Report. 2009). The medical profession to this day is still regarded as a possible threat instead of an asset especially by the older population. What level of health promotion prevention will work best to facilitate the changes needed in Alaskan Native health? The current health status of Alaska natives is well below the national average in a multitude of ways. It has improved markedly in the past couple of decades but still needs considerable attention. The Alaskan Native...
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...abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Introduction: Nature has always maintained a balance in the objects of this world in order garnish it with a beauty, and so it produced a balancing factor for each and every object. These balancing factors vary in the proportion of the support they provide to their counterpart. In the very same context, ALLAH created man and woman as the supporting counterparts for each other. When a baby boy is born in a family, everyone congratulates the parents but if it is found out that the baby is a girl, the reaction is opposite, there is no happiness, either the baby is killed or accepted with least happiness. Gender discrimination is something in which a woman is discriminated and given less rights and opportunities as compared to males. Importance of the study with respect to the world: Gender discrimination has been a problem not just in this era but since the beginning of humanity. It doesn’t matter that which part of the world we look at, we will always find that woman are at the disadvantage. The major drawback is that this problem has become so common that it is considered normal now and accepted as a part of the society anywhere throughout the world. Almost all the activities in everyday life show that in one way or the other our society is male dominant while women accept that they are inferior...
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...Summary Section 1: Price and Product Brainfluence. This section starts with the idea that the less pain customers experience when paying, the more they buy. Certain approaches are used to help with the pain. Bundling products are perceived in a better way since it is hard to evaluate how fair the deal is. Credit cards also help since there is no physical cash going out of pocket. The exposure to price in a constant way is also detrimental in the purchasing behavior. The use of money cues in advertising is also very popular but it strongly depends on the product you are trying to sale to determine if this is a good idea or not. Money images increase selfish behavior so this would be appropriate to satisfy selfish needs like financial independence. Customers set in their mind certain prices for different categories of products and marketers take advantage of what they call anchoring. For example, releasing the IPhone 6 at a premium price and months later dropping the price to make it look like a bargain when in reality still very expensive. However, certain premium products wont work with this strategy and a clear example is wine which the higher the price, the higher the benefit perceived. Decoy marketing is a very interesting concept because you can boost sales by just manipulating the different options you offer. A decoy option makes other options look like a better value and this happens because our brain is always ready to compare. There are 2 ways to do this, by adding...
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...HOMOSEXUALITYIntroductory Psychology4/26/2012Charnae ClayBreanna DavisBrandon Telfair| HOMOSEXUALITY| Introductory Psychology| | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]| | | 4/26/2012| | Brandon Telfair April 22, 2012 Homosexuality Homosexuality is becoming more common in today's society, whether it be gays or lesbians homosexuals are among us. According to science 8 to 15 percent of males and slightly less females today are of the homosexual race. In comparison, there are as many gay and lesbian citizens the world as there are unemployed citizens. Being homosexual is an ongoing fight for whom ever is dealing with it. The constant reminders of society and the way your lifestyle is supposed to be can be a burden on them. Until recently homosexuality was thought to be a psychiatric disorder, but research has proved that theory to be false. We as Americans don’t completely know how to properly cope with homosexuals in our society. Although we have gotten a lot better, there are still some of us that look at homosexuals as outcasts. This is one of the main reasons that homosexuality is very secretive and not embraced. They draw the conclusion that the less people know the less they have to be ashamed of their sexuality. Spiritual beliefs are also another factor...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...TOMS Public Relations Plan 3025 Olympic Avenue - Suite C Santa Monica, CA 90404 www.TOMS.com Presented by: Averi Ahsmann May 10, 2011 IMC 740 Table of Contents Executive Summary……………….2 Situation Analysis………………….3 Product & Service Analysis……4-5 Target Market Analysis………...6 Distribution Network…………...7 Competitive Analysis………..….8-9 Current Financial Situation….10 Historical Results……………….11-13 Macroenvironment……………..14 SWOT……………………………..15 Objectives & Issues……………...16 Financial Objectives Marketing Objectives Critical Issues Marketing Strategy Target Markets…………………17-18 Positioning……………………...19 Marketing Mix………………….20 Marketing Research…………..21 Creative Strategy………………..22 Creative Brief Overall MC Strategy………….….23 PR Strategies & Tactics…..….…24-27 Schedule…………………………..28 Budget……………………………..29 Measurement & Evaluation…...30 Conclusion………………………..30 Works Cited………………………31-32 Executive Summary As an international brand, TOMS is looking to gain a strong foothold with new and existing customers by targeting men and women 18-24 years old, as well as 25-34 years old, specifically in the United States. Through this plan, TOMS will actively move forward to define a thriving market within which the brand can prosper. With extensive primary and secondary research, TOMS will accurately define and target challenges that they face. With this information, new objectives will be proposed for the TOMS brand that will define and reflect the market trends, which will in turn resonate...
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...CHAPTER ONE INTRODUCTION 1.1: Introduction /Background Day by day business world is becoming more competitive, its environment changes rapidly and the introduction of new technologies and techniques make it even a worse scenario for the organizations in order to survive. These challenges compel organizations to have more motivated workforce in order to stay in the competition and to face the challenges successfully. Organization needs the employees more than ever to produce outstanding result and maximize their effectiveness and efficiency. Organizations have realized that to motivate their employees they have to introduce reward system. A system where these organizations appreciate the performance of their employees and encourage them toward more quality work. Organizations have relies that it is not the punitive actions for bad performance which will bring the motivated employees but this reward system will do. This new thinking is driving away the organizations from “command and control” approach towards the “advice and consent” to motivate their employees. Analyzing the factors that affect job satisfaction, motivation and employee performance Agency theory could be helpful. Agency theory indicates the limits to which the organizations can hold their employees responsible for the organization performance. Agency theory can be use to solve the problems arise under conditions of incomplete and asymmetric information when a principal hires an agent. According to the agency...
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...STUDENT MARKETING PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning 5. Marketing Program * Product Strategy * Price Strategy * Promotions Strategy * Place Strategy 6. Financial Data and Projection * Break- Even Analysis 7. Organization 8. Implementation Plan 9. Evaluation 10. Appendices 1. Background Executive Summary/Company Description In 2009 the personal care industry is evolving at its highest rate. In fact, today’s societies put emphasis on their appearances which, more now than ever, represents a strong judgmental basis. Within this industry is a market that occupies a strong place: the hair care market. Just as consumers worry about their skin, they also worry about their hair. In brief, this particular market consists of shampoo, conditioners and styling agents. The largest subsector within hair care is shampoo, which is also experiencing a sector growth since 2003. Under such circumstances, the present marketing plan will focus particularly on All-natural Shampoo. It...
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...Marketing Strategy – Business Plan A new strategy for Birchbox Table des matières I. Executive summary ............................................................................................................... 3 A. Company overview ............................................................................................................ 3 B. Competitors......................................................................................................................... 3 Direct competitors in France ................................................................................................ 4 Indirect competitors in France ............................................................................................. 4 II. Situation Analysis .................................................................................................................. 4 III. SWOT .................................................................................................................................. 5 IV. Marketing Goals and Objectives ..................................................................................... 6 V. Marketing Strategy ................................................................................................................ 6 A. The target ............................................................................................................................ 7 B. Positioning................................................
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...CHAPTER 1 INTRODUCTION Background of the Study Marikina Shoe Exchange is a Philippine direct selling company that sells clothes, and shoes made by Filipinos, for the Filipinos. Perhaps one of the direct-selling companies that continue to make names in the direct-selling industry by delivering quality and affordable products to people, MSE is now becoming well-known throughout the country and its patrons are increasing in number as time passes by. With the vast opportunities offered by the direct-selling industries and multi-level marketing to people, companies like MSE and the like are now receiving more and more member-dealers every day with the rate of recruitment continuing to get high. MSE products are for men, women and kids. For men and women, MSE offers a wide range of good quality and fashionable products that suits different lifestyles. These products range from apparel and shoes to bags and accessories. The company launches new products and styles at least every after two months to suit the likes of their customers. These are featured in their catalogues made available and accessible in MSE stores or dealers. For kids, MSE also caters the needs of kids through their fashionable and colorful products that are sure to fit the fun and lively attitude of the young people. The company also have its “Character Shop” that features products (apparels, shoes, bags, accessories) fashioned and inspired by children-loved characters like Bratz, Marvel Comics, and Looney...
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