...Computer brings the power to serve the needs of an individual in the most convenient way. The work becomes easier with the use of computer. The world is really modernized through the various applications of computers. The speed of growth of our nation is becoming faster from industrial society into an information society. With the use of computer, business can easily transact to other companies’ thus making computer as the most important technology that helps in our needs. From the concept of computing, computers were designed and improved so often to perform calculations. In this way, it will be easier for users to control, carry out, conduct and equip computerized materials with lesser efforts and time systematically and manageably. Many business, companies, government and non- government, offices and organizations seldom apply Information Technology System. This reality takes place because we are in our country relying on labor- intensive-scheme. The use of manual operation more than the use of automatic electronic machines resulting to a minimum output with more errors in a given time, which therefore, provides lesser security measure in accessing and keeping records. On the other hand, with the use of computers, problems like this were made easier to solve. Like for instance is a tool for security purposes, it can deny any illegal unauthorized accessing of data to and from the involved area. Data are processed systematically with reduced errors and testing has maximum output...
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...Company Barokes Wines are the inventors of the Vinsafe wine packaging technology that allows wine to be canned with longevity and stability. The idea of wine in a can is exploiting the marketing potential for a new Ready to Drink Wine (RTDW) category among Generation X and Y. Barokes recognizes that consumers, especially Generations X and Y, are accepting ready-to-drink beverages such as spirits with a soft drink base and RTDW is taking advantage of this growing market. The Vinsafe technology allows for wine to have a shelf life in excess of 5 years and is superior to classic bottled wine in many dimensions. The can is above all else a convenience factor because it is a ready to drink, individual serving of wine in a non-breakable, tamper-proof container. The can allows the wine to avoid spoilage from factors like cork taint or oxidization and is made of 100% recyclable aluminum so as to stay environmentally friendly. Vinsafe cans are designed better for transportation and storage than traditional wine because the cans are much lighter weight than glass and can be stacked neatly. The aluminum can also facilities speedy chilling of the wine and keeps the wine cooler, longer. The wine is supplied by 7 different wineries in South Eastern Australia and they have won over 100 medals in international wine competitions. There are 5 main wines in Barokes standard range, chardonnay Semillon, bubbly chardonnay Semillon, cabernet shiraz merlot, bubbly cabernet shiraz merlot, and...
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...Constellation Brands is a company created in 1945 in New York. This company is known for being the largest multi-supplier of alcohol in the United States while manufacturing and distributing wines, spirits, and beers. Some of their brands include Corona Beer, Svedka Vodka, Nobilo Wines, and more with over 100 brands. As of 2017, Constellation Brands has a revenue of over $7 billion with 57.7% of their net sales coming from beer. Their strategic and financial imperatives focus mainly on the increase in the sales of their spirits, which they feel will benefit their company most. Constellation Brands is a part of the global alcoholic beverage industry (composed of producing beer, wine, and spirits) along with competitors Diageo, Beam Suntory,...
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...International Business & Economics Research Journal Volume 2, Number 9 The Changing Structure Of The Global Wine Industry Michael A. Roberto (E-mail: mroberto@hbs.edu), Harvard Business School Abstract This paper examines the distinctive economic structures that exist in the wine industry in various regions of the world, and it identifies the critical forces driving changes in the structure of this industry. The paper accomplishes these objectives by applying concepts from industrial organization economics, agency theory, and the field of competitive strategy. T he economic structure of an industry affects the intensity of competition and the average profitability of firms in a particular market.1 While strategy scholars have debated the extent to which industry structure explains differences in firm profitability, virtually no one disputes the idea that structural forces have a sizeable impact.2 More recently, researchers have demonstrated that industries exhibit substantial structural differences across various geographic markets around the world. These structural differences are driven by institutional heterogeneity and contrasting patterns of historical development. 3 Over time, the structure of a global industry can change dramatically. In particular, many industries have experienced consolidation in recent years. Industry consolidation raises several important questions for scholars and practitioners. First, why do these structural shifts take place? Second...
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...CONTENTS AND TABLES Wine in Venezuela - Category analysis .......................................................................................... 1 Headlines ........................................................................................................................................ 1 Trends ............................................................................................................................................. 1 Production, Imports and Exports................................................................................................. 3 Competitive Landscape .................................................................................................................. 3 Prospects ........................................................................................................................................ 4 Category Data ................................................................................................................................. 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Sales of Wine by Category: Total Volume 2006-2011 .................................. 5 Sales of Wine by Category: Total Value 2006-2011 ..................................... 6 Sales of Wine by Category: % Total...
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...The global wine industry is divided in two areas, which are the Old World Countries and the New World Countries. The Old World countries are those located in Europe, while the New World Countries are Australia, United States, Chile, and South Africa. During the past few decades, global consumption of wine had been increasing. While the demand of premium wines was increasing, the consumption of inexpensive wine was decreasing. In Europe, families owned small vineyards and most of them produced wine for their own consumption. On the other hand, in the New World, larger firms owned wineries and competition was strong. I will use Porter’s Five Forces to analyze the global wine industry. Threat of New Entrants: Low; Entry Barriers: High (-) I would say that in the global wine industry, the threat of new entrants is low and the barriers to entry are high. This is due to the fact that the acquisition of new land and labor to produce wine requires a large amount of capital. Known brands spend a large amount of money on technology, innovation, and advertising, so it would be hard for independent wineries to start their own production, especially in New World countries and be profitable. Additionally, price per acre in the United States is really high, and a new piece of land takes several years to produce revenue. Also, the wine industry is already a mature one and consumers have their preferred brands of high quality wine, therefore obtaining a large share in the market would...
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...MarketLine Industry Profile Wine in China August 2013 Reference Code: 0099-0800 Publication Date: August 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED China - Wine © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 0800 - 2012 Page | 1 EXECUTIVE SUMMARY Market value The Chinese wine market grew by 20.7% in 2012 to reach a value of $22.7 billion. Market value forecast In 2017, the Chinese wine market is forecast to have a value of $44.9 billion, an increase of 97.8% since 2012. Market volume The Chinese wine market grew by 18.6% in 2012 to reach a volume of 1,564.1 million liters. Market volume forecast In 2017, the Chinese wine market is forecast to have a volume of 2,909 million liters, an increase of 86% since 2012. Category segmentation Still wine is the largest segment of the wine market in China, accounting for 96% of the market's total value. Geography segmentation China accounts for 54.2% of the Asia-Pacific wine market value. Market share Yantai Changyu Group Company Limited is the leading player in the Chinese wine market, generating a 21.9% share of the market's volume. Market rivalry The Chinese market for wine is fairly fragmented with numerous players present. China - Wine © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 0800 - 2012 Page | 2 TABLE OF CONTENTS Executive Summary .......
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...from grain and flavored with hops. a. Wine b. Beer c. Spirits d. Alcoholic Beverage 2. Natural, chemical process by means of which sugars in a liquid are converted to ethyl alcohol and carbon dioxide. b. Distillation b. condesation c. Fermentation d. evaporation 3. Known primarily by the name of the producer. c. Brand name b. generic c. varietals e. geographic 4. Named for a well-known wine producing region, but not produced there i.e. Califonia Burgundy. d. Generic b. varietals c. geographic d. brand name 5. It is a fermented beverages that are distilled to increase the alcohol content of the product. e. Alcoholic beverages b. wine c. spirits d. beer 6. Which is not an example of sparkling wine? f. Champagne b. asti spumanti c. sparkling burgundy d. port & cherry 7. Process by means of which alcohol is evaporated from a fermented liquid and then condensed and collected as a liquid. g. Fermentation b. distillation c. evaporation d. condensation 8. It is a fermented beverage made from grapes, fruits, or berries. h. Beer b. spirits c. wine d. alcoholic beverage 9. Named for the variety of grape that predominates the wine i. Geographic b. generic c. brand name d. varietals 10. It is called “pink wine”, combination of white and grapes, light and sweet. j. Sparkling wine b. fortified wine c. blush wine d. wine coolers Answer 1. B 2. C 3....
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...consumers please visit www.euromonitor.com or contact your local Euromonitor International office: London +44 (0)20 7251 8024 Dubai +971 4 372 4363 Chicago +1 312 922 1115 Cape Town +27 21 552 0037 Singapore +65 6429 0590 Santiago +56 2 915 7200 Shanghai +86 21 6372 6288 Sydney +61 2 9275 8869 Vilnius +370 5 243 1577 Downloaded from www.warc.com 2 Luxury Goods: LVMH © Euromonitor International Strategic Evaluation Market Assessment Designer Clothing and Footwear Luxury Accessories Fine Wines/Champagne and Spirits Super Premium Beauty and Personal Care Luxury Jewellery and Timepieces Brand Strategy/Operations Recommendations Downloaded from www.warc.com 3 Strategic Evaluation Luxury Goods: LVMH © Euromonitor International Key Company Facts LVMH Headquarters: France Western Europe, Eastern Europe, North America, Latin America, Asia Pacific, Australasia, Middle East and Africa Designer Clothing & Footwear, Luxury Accessories, Fine Wines/Champagnes and Spirits, Luxury Jewellery and Timepieces, Super Premium Beauty & Personal Care, Luxury Travel Goods €17.05 billion Leader in Luxury Goods • LVMH...
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...Consumption Patterns In this paper the consumption trends and patterns of the increased appetite for Wine is evaluated and explained. Wine is an upcoming commodity in the United States, with some of the interest showing in the import variety of Wine, local Wineries, and retailers of Wine throughout the United States are seeing an increase in their volume sales from the increased interest in Wine. This increases the trends of sales and the demographic patterns in which that are purchasing this product. The drastic change in the demand of this product has been linked to a generational change in the United States that has become more involved in drinking Wine over any other spirit. The wine growth is well ahead of beer and other spirits when put up against each other. In 2010 the consumption of Wine increased to 276 Million cases from 205 million cases in 2000. An estimated 46 million adult core wine drinkers are thought to be behind this impressive increase. The core drinkers are put into categories that include ones who consume wine on a daily, weekly (once or more), less than weekly, and whom consume wine on two to three occasions a month. The marginal drinkers have shown to represent 31 million adults making the total consumers of wine to be in the neighborhood of 77 million people. Generational trends are the breaking down of the age groups defined in the trending of wine. Millennial, ages 17-34 represent about 70 million drinkers, Generation X, ages 35-44 were late in...
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... |% | |Beer |185 |78.4 | |Wine |27 |11.2 | |Spirits |19 |8.1 | |RTD’s/ high strength premixes |4 |1.7 | |Cider/ Perry |1.5 |0.6 | |Total |236 |100 | |Source: Euromonitor, HSBC | Alcoholic beverages include beer, cider, ale, wine (including sparkling barley and rice wine) and spirits such as rum, whisky, brandy, vodka and gin. Almost 40 percent of the world’s alcoholic beverage consumption involves branded drinks that are usually owned by large multinationals investing substantially in marketing and brand management. While growth determined from developing economies provides volume expansion, the mature markets provide enhanced value. The transformation in consumption patterns arising from demographic changes is redefining product development and marketing in the global alcohol beverages sector. One of the key prevailing trends is premiumisation in developing economies, marked by a growing consumption of superior alcohol beverages. The premium spirits industry however reported a decline in offtake during the global economic crisis owing to slowdown in...
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...Quentin VATELOT April, 15 2013 Asian Economics The wine business in China. For about 20 years, China has shown a particular interest to wine. China has been making various forms of wine for some 2,000 years, although not in a style resembling western wines until the 20th century. China claims over 160,000 acres of vineyards nationwide, but many are located in remote areas, such as Xinjiang, where Silk Road traders brought seeds centuries ago. Despite this history, the wine industry in China has only recently begun to develop into a significant market. Twenty years ago Chinese consumers tended to drink beer and grain spirits, but in 1987 the Chinese Government began to focus on reducing alcohol related illnesses and encouraged consumers to drink less grain-based spirits, and more beer and grape wine. In the 1990, wines in China were really bad quality, and small quantity. For 20 years, they have imported European type of grapes and techniques that increase the production and the wine quality. This interest to wine is mainly due to the emergence of a high class in China who has been more and more interested in European luxury goods like wine and other spirits like Cognac which China is already the biggest market. Wines have gradually attained consumer acceptance, not least due to Chinese Premier Li Peng, who in 1996 decreed that state banquets should be enjoyed with wine instead of spirits. The influence of western eating and drinking habits has been key in this...
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..."This method measures the alcohol content by volume of any wine,spirit,or beer,using a hydrometer, giving readings as accurate as an ebulliometer used by commercial wineries. The method is based on the research of Dr. William Honneyman,Ph.D." 1.Measure the SG of the wine you wish to test.We will call this figure SG-1. 2.Measure exactly one pint of the wine (500ml).We will call this the sample. 3.In a enamelled or glass pan,boil the sample down to about half it's original volume.This drives off some of the water,but all of the alcohol,because alcohol boils at a lower temperature than water.The sample now consists of water,residual sugar,colouring matter,acids and proteins-that is,all the non-alcoholic constituents of the wine. 4.With distilled water or rain water,make the boiled-down sample up to exactly a pint again.Tap water is not recommended because,in some areas,it has a considerable dissolved mineral content which could affect your results. 5.Cool the sample down to 60o-F, or what ever temperature your hydrometer is calibrated for. 6.Read the SG of the sample,we will call this reading SG-2.You will find it higher than SG-1 because you have removed the alcohol and replaced it with water. 7.Subtract SG-1 from SG-2. The difference is called the Spirit Indication. 8.Read the alcohol strength from the following table. Spirit Indication---- Alcohol Strength,% by volume 1.5 ----------------------- 1,0 2-------------------------- -------------------------- 3...
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...Exporting Oregon Wines to SE Asia With the increasing popularity of Oregon wines, especially its Pinot Noir, state wineries are looking abroad to new markets to expand their reach and increase sales. One of those new emerging markets is Southeast Asia, which consists of Vietnam, Thailand, Singapore, the Philippines, Indonesia, and Malaysia. For the purpose of this paper I have left out Laos, Burma, and Cambodia because of import restrictions and poor demand for imported wines. In 2010, Oregon saw an increase in the number of wine cases exported to 59,537 from 35,664 in 2009. As the fourth largest wine producing state, Oregon is still far behind California, the largest US exporter of wines at 90%. Still the emergence of New World wines, like those in Oregon, continues to increase around the world, and SE Asia is a new and expanding market that has taken a liking to these wines, especially among the affluent. Based on research, this paper will break down by country the perceptions, sociocultural acceptance, competition, taxation and restrictions, distribution channels, and marketing strategies that could be used to introduce Oregon wines. Vietnam In Vietnam, wine is beginning to make inroads with the local peoples in a country where beer and spirits have been the mainstay since the Vietnam War. It saw an increase in US wine imports of 234% between 2010 and 2011 accounting for over $18 million in sales. Most of the wine consumed in the country is by foreigners...
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...In Tom Standage’s A History of the World in 6 Glasses, he argues that it is possible to divide history into periods characterized by certain drinks: beer, wine, spirits, coffee, tea, and Coca-Cola. He believes that these drinks represent different time periods, as the Bronze Age is represented by bronze, or the Iron Age by iron. Standage provides ample evidence to prove his argument that drinks can be used to split history into periods because they were vital in shaping world politics, economics, and society. These drinks had a large impact on social gatherings and interactions of the time period. In Mesopotamia, beer was a social drink that brought people together. Early depictions of beer in Sumerian culture show multiple people drinking...
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