Report draft1 Introduction
This report has been compiled to propose the introduction of a database. The report considers the benefits to the company in terms of improving customer service and cutting the cost of errors. The report also considers benefits to customers as well as incorporating a more personalised approach to marketing our services and products to specific customers.

Executive Summary

Max Motors LTD is an automotive motor vehicle garage that repairs car and does MOT tests. As a business in the secondary sector we provide a list of services. Ever since the company opened we have gained a loyal customer base through word of mouth and a respectable reputation achieved through the quality our services. This report analyses the strengths and weaknesses and how we can improve the running of the company through up to date organizational methods using database software. The database will accurately regulate and enhance all aspects of the business, which we will look at in detail in the report. Areas such as sales and marketing, administration, customer service, finance and vehicle records would benefit from such an organizational tool because time will be saved, errors will be reduced and customer will be retained.

Max Motors LTD have a loyal customer base so therefore as a business we are profitable and self-sustaining. However over the past eight years the company has not progressed in terms of size and annual net profit. In fact there has been a steady decline in the annual net profit each year, which is reflected by the lack of change, not being updated in the way and pace the industry is moving and sticking to the same regime that was implemented since 2004. Our biggest strength is our customer service and our ability to retain customers for the long term. Another strength is our location, which is based in a busy city just outside the city