...Jim Zeltner MKT 333 Packaging The product whose packaging I’m going to be writing about is the package of the Xbox One video games which is very different in a good way compared to what the Xbox 360 game cases looked like. The communication aspect of the Xbox One case compared to the Xbox 360 is pretty much the same in that in front it’s the game title and in the back it’s the features of the game. The difference is that the Xbox 360 cases has decent size game manuals along with some advertisements of other products where the Xbox One game cause only has a small game manual with only a few pages and that’s it. The Xbox one game case compared to the Xbox 360 game case is more functional in that it is a much smaller box with the same size disk so the goal there is that it takes up less room when putting it away and maybe costs less because it is less material being used. The perceptual benefits compared to the old game cases is that it is obviously smaller in size and also they made the cover art of the games stand out by being very shiny/holographic compared to just nothing fancy about the cover. The package is a valuable part of the product in that it tells you what the product is and holds the actual product (the disk) inside of it. The package is an effective marketing tool because it does stand out with it being smaller than what all the video game cases have been like. It also contributes to differentiation in the same way because it is unique in that the game case is...
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...Xbox One review – The right choice? New, Powerful, Controversial. All you need is in one box, Xbox One. Introduction When Microsoft first announced their next-gen console at E3 2013 current console hardware was becoming obsolete, which was made clear as newer games were pushing performance to the limit. Rumors were high that the next generation of consoles were going to be something completely different, and the Xbox One in its grand announcement at E3 met that criteria, different - not in a good way. Microsoft presented an Xbox not designed for gaming alone but for entertainment as a whole, this meant a complete reorder of priorities of the console. Gaming had to give way to TV, apps, internet, films, streaming and overall entertainment connectivity, your all in one multimedia box. Certainly innovative but with a slight problem of under-looking the core feature, gaming. Of course the onslaught that Microsoft faced after this announcement quickly made them change their ways, but the damage had been done and can still be seen with the disproportionate sales of the PS4 to Xbox One. The Xbox One out now however is a completely different case. With the realization that the Xbox user base is in the majority gamers, Microsoft quickly restructured their vision of the Xbox One. Always online requirement was scrapped, as was idea of disc-less gaming and a constantly working and watchful Kinect complied with its own system checks. In many ways the original concept was a huge leap into...
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...The total sales for the Xbox One as of November 2015 in the U.S. were 8,503,910, with a total of 15,078,055 sales worldwide (Keating, 2015). In 2016, Microsoft’s Xbox One was responsible for $9.1 billion and a 26% share of the total console hardware market (Takahashi, 2017). The three main competitors in the gaming industry are Xbox, Nintendo and Sony. Xbox uses a variety of different methods to compose their market strategy. Their marketing strategy is aimed to attract more customers, increase market shares and ultimately become the center of the user’s entertainment. To promote more customers they use three strong marketing strategies (Rokk, 2013). First, they provide limited editions of their consoles. Second, they offer special deals and...
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...Promotion for the Microsoft Xbox One The target customers for Microsoft’s Xbox One were chosen carefully following a major loss in the market share among hard core gamers to the Sony PlayStation 4. This segment of gamers are essential in establishing the success of the previous generation consoles from Microsoft, so it is imperative that Microsoft re-capture these customers with the Xbox One. Because of this Microsoft has put billions on the line to promote the Xbox One. The message Microsoft is pushing out is one that focuses on the system’s performance as a gaming system in terms of graphics output and real time data processing rather than an all-encompassing multimedia system. This message is guided by the idea that the Xbox One is the primary tool for traditional and hard core gamers to connect with the gaming community. It is important that Microsoft did this because of the focus Sony had put on marketing the hardware of the PlayStation 4. While some believe hardware is key, performance is what the gamers demand in the end. Because the Xbox One is branded as a multimedia device as well as a gaming console there has been many different types of media used in positioning successful advertising. These advertising messages were channeled through video game conferences such as E3 as well as 30-45 second television ads. Social media outlets such as Twitter and Facebook have been heavily used and still relying primarily on video formats and bundle ads. Feature stories concerning...
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...Introduction A new generation of video game consoles will be premiering shortly. The video gaming world is calling it “The Console Wars”. Although the battle of video game system superiority has been going on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the maker of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next-generation systems in November. This report will be a comparative analysis of the soon-to-be-released Xbox One and PS4. The purpose of this report is to compare both systems on their specific features. The goal is to find out which system is the best when comparing both capabilities and value. This comparative analysis is intended to help customers decide which system is better suited for their needs. This report covers: * The general description of each product * Accessories * Specifications * Exclusive games for each individual system After extensive research, I found that both systems are fairly comparable from a technical standpoint. However, I recommend the PS4 over the Xbox One based on value and services. General Description of Products PS4 Mark Cerny, lead architect of the PS4, said the development of the eighth-generation console began in 2008 (“PlayStation 4”). The PS4 is developed and created by Sony Computer Entertainment (“PlayStation 4”). On February 20, 2013, Sony announced that the PS4 would be the successor of the PlayStation 3 during a press...
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...Matthew Cobb A00467087 11/6/13 PS4 vs xbox one Matthew Cobb A00467087 11/6/13 PS4 vs xbox one If you've never touched a video game controller in your life, but do have avid players in your household, you may be in for a bewildering month. That's because we're on the verge of what the gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation 3, once the most powerful games machines on the planet are being replaced – the former by the Xbox One, the latter by the PlayStation 4 (PS4). All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4 are around eight times more powerful than the current Xbox 360 and PS3 machines. Does this mean that games will look eight times better? Probably not – tech specs don't work like that. But game visuals will look noticeably more detailed, and you'll see lots of lovely lighting effects and intricate character animations, which add to the "realism" of game worlds. I've put realism in quote marks there because we're still a long way from "photo-realism". However, I think the big blockbuster Xbox One and PS4 games will have moments where you'll think you're watching TV, or at least a pretty good animated movie. What about the technical differences between the consoles? Well, they're pretty negligible to the naked eye. Both are using very similar...
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...Has anyone ever wondered what video games console is the best? Does anybody want to know which one is right for you? well, the PlayStation 4 is better than the Xbox, and Switch and is the best video game console. It is very user friendly and has a lot of great games. It also has terrific hardware. For all these reasons and more, the PS4 is the best video game console. To start, the PS4 is very user friendly. The menu is clean and easy to navigate according to the article “PS4 vs. Xbox One: Which Console is best for you?” The PS4 can also easily capture moments and games. You can take videos and screenshots with the click of a button. You can also stream super easily and can connect to twitch, youtube, and more streaming sites. There is almost...
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...Xbox One Vs PS4 “Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.” - Andy Serkis In 2015, statistics have shown that about 155 millions of people in the United States are playing video games and the population of gamers worldwide is more than 1.2 billion. Even now, this number is increasing rapidly as people get interested in gaming which means more people are asking which console should they buy; the Xbox One or the PS4. Design PS4’s design is matte-black with a smooth and angular shape that has the dimensions of 12x 11 x2.10(LxWxH)...
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...talk about how Microsoft’s Xbox One underwent two radical positioning shifts. Since there aren’t many gamers in this cohort, I’d like to preface this piece by talking about video game consoles, and how they have evolved. The Background Sony’s launch of the PlayStation in 1994 was a watershed event that helped solidify the presence of the video game console in households across the world. It was technologically superior to any other console at the time, eclipsing the offerings from Nintendo and Sega (the market leaders at the time). In order to capture the growing personal entertainment segment which Sony was now dominating, Microsoft developed and released the Xbox in 2001. It quickly established itself as Sony’s biggest competitor; with the Xbox selling 1.53 million in the USA alone 3 months after launch, far eclipsing the PlayStation 2. Initially, these consoles were focussed towards single-players, with multi-play being possible only by attaching multiple controllers to the console physically. Soon, video games started changing, with a lot of focus on online multi-player offerings in most bestselling titles. With PC gaming still offering the best solution for online multi-play requirements, consoles were losing out on this segment. With the introduction of the PlayStation Network on the PlayStation 3 and Xbox Live on the Xbox 360, consoles were now geared up for social, multi-player engagements. Microsoft’s New Direction With Xbox One Microsoft recently displayed...
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...The proceeding marketing research will analyze and describe in debt the XBOX 721X video gaming and system. The marketing team will be conducting its research and assessment on Microsoft Global Corporation and will be focusing on one of its most popular products, the XBOX and its arrival of the XBOX 721X. The Microsoft XBOX721X will be the next greatest game system upgrade to arrive on the market in 2015. It will allow everyone the opportunity to enjoy Microsoft’s XBOX in new dimensions. The team has evaluated many concepts and ideas in the creation of this product. The product will give those that felt video games were only for those that play games a chance to experience gaming, listening to music, and watching television in high quality, high definition viewing. The original XBOX was released in 2001 and was marketed as one of the top gaming systems at that time. As technology developed, so did the XBOX. The XBOX360 was introduced in the mid 2000’s. A new century calls for new things, in 2015, the Microsoft Corporation will introduce the new XBOX721X. Microsoft Corporation Microsoft started as a small project in 1975. Elite members of the project that later became one of the most successful companies in the world were: Steve Wood, Bill Gates, Bob Greenberg, Gordon Letwin, Paul Allen, Marc McDonald, Jim Lane, and Andrea Lewis. Microsoft took advantage of a software need that was created in those years and computer manufacturers also contributed to the success of Microsoft...
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...Have you ever wanted something, but you could not get it?she could That is what happened to me with the Xbox One. I told my mom that it was not only for me it was for my two brothers and I.She said that the Xbox 360 was just fine. I asked her if she could make a deal or if I could pay half.She said maybe.A couple weeks later My Mom said she would work out a deal.She said if I got 100 juggles she would buy me the Xbox One!!! One problem I had to do it by the end of the month. My record then was 15 I knew the only way I would get 100 is if I worked at least three and a half hours a day! My life was already crazy as it is ,but now I would have to finish my homework,reading,and my juggling. I was out there working and I could not get past ten....
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...case and gather diverse opinions toward different key points. Those viewpoints can become the foundation for more detailed discussion during further analysis of the case. Small groups of three to five students can be applied as a second discussion format, with each group focusing on a specific issue. In those small groups, students have the chances to share their opinions more successfully with one another, thereby narrowing the scope of the problems before developing viable alternatives or solutions. A two to three person team presentation allows students to participate by preparing a presentation agenda and developing effective communication styles. It also enables experienced students to sharpen their communication skills. Discussion Questions 1 Using Michael Porter’s Five Forces Model as an evaluation tool, is the U.S. videogame industry attractive to Microsoft? 2 What are Microsoft’s chief resources and core competencies? What can Microsoft do to establish unique competitive advantages against Sony or Nintendo? 3 What entry wedges can be adjusted to promote Xbox more effectively and efficiently and bring a stronger “Trojan Horse” to the household? Sample Answers to Assignment/Discussion Questions 1. Using Michael Porter’s Five Forces Model as an evaluation tool, is the U.S. videogame industry attractive to Microsoft? Because external environment has strong impacts on a company’s strategic competitiveness, all companies must analyze it carefully before...
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...NBA 2K15 is a basketball simulation video game developed by Visual Concepts and published by 2K Sports. It is the sixteenth installment of the NBA 2K franchise. It was released on October 6, 2014 in North America forMicrosoft Windows, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4. It was released on October 9, 2014 in Australia and it was released on October 10, 2014 in the rest of the world. Kevin Durant of the Oklahoma City Thunder, one of the three cover athletes of NBA 2K13, is the solo cover athlete of NBA 2K15.[1] NBA 2K15 is the successor to NBA 2K14 in the NBA 2K series. Contents [hide] * 1 Development * 2 New features * 2.1 Scanning system * 2.2 MyCareer mode and upgrade system * 2.3 Coaching advice * 3 Soundtrack * 4 Reception * 5 References ------------------------------------------------- Development[edit] The game included a pre-order bonus pack which includes 5,000 Virtual Currency (VC), 2 MyTEAM card packs, your choice of an International MyTEAM card or rookie Kevin Durant , and MyPLAYER jerseys inspired by Kevin Durant.[2] On August 6, 2014 it was announced that Crew will be back in the game for current-gen consoles, then on August 7, 2014 it was announced that the game would have a new mode called MYLeague, which is similar to NBA 2K14's GM mode but with added customization and improvements. New RPG elements have also been introduced to the game, such as the conversation system and press conferences. On September...
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...Introduction to Information Management IST621 Summer 2014 Research and Reflection on IM Success and Failure Syracuse University School of Information Studies Dexi Kong Success case #1: Yo, an English slang is now the name of a widely successful app. How it works? Nothing but sending “Yo” to your friends--Stupid but simple. The app, which debuted in April, has been downloaded two million times, according to Or Arbel, the chief executive. "We Yo with co-workers alerting them that a meeting is starting; I Yo with my wife as a 'hi' during a busy day, I Yo with friends, without any more expectation or need than a Yo back." -- Investor of Yo John Borthwick As much as $10 million. That is the valuation investors have assigned to the new smartphone app. ere is how it success, from my personal perspective. Usefulness is the success metric of any technology rather than capabilities. Say, we need alert someone of something. A phone call might be too intrusive or unnecessary, a text message is not noticeable enough, an email may be even more ignorable. Fortunately, now we have Yo, that could help us fill this gap, fill those tiny moments that we don’t want it to be ignored but would rather not bother others by making a phone call. Technology is meant to simplify people’s life. By using this app, we can save lots of words by simply saying “Yo”. Under certain context, it’s not necessary to “make things so clear”, both the massage deliver and receiver knows what’s...
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...Trace Analysis of Xbox Commercial This text is a commercial text. This commercial is sponsored by Microsoft's Xbox that shows a baby popping out of his mother like a champagne cork and speeds rapidly through life then as an old man is sadly dumped in a grave, showing across a span of time a person is born to death. The commercial is arguing that life really just races by and lots of people don't play enough before they are very old and then dead. The message here is you can play no matter what age you are, and it's never too. This commercial is appropriate because it really captures the essence of how fast live goes by without you realizing, it since everyone is busy schooling or working and one has to make that effort to play often. However I think this commercial might be offensive to people who are bereaved, because to see a commercial make a mockery of death will not sit well with a lot of people especially if you just lost a loved one. The commercial would have been more appropriate and effective if they had ended it with an old wrinkled man sitting in a chair wandering how life just flushed by him. This commercial was shown on television in the United Kingdom thus reaching a large number off target audience probably from boyhood all through manhood and even men at the later stages of life. Microsoft adapted its advertising campaign by trying to reach the male population of all ages. However the female population is not excluded entirely, but certainly directed more towards...
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