...Executive Summary This report provides an analysis and evaluation of the situation concerning XO Computers. Included in this analysis are marketing objectives, product adaptation, promotion mix, channels of distribution, and price determination. Although the main use of these computers was meant to be sold to schools for a low price, our company has found that these computers can be successfully sold in other markets as well. In Colombia, we can market our XO computers to both the rich and the poor. We will aim to target children of Colombian coffee farmers who strive to learn but cannot afford expensive technology. In fact, there are 618,199 households in the coffee-growing region of Colombia. In addition, there are 653,471 children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price. Table of Contents Introduction 4 Part 1: Market...
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...(Q1) NDAS starts their long journey since 1985. Currently state of NDA office automation, system integration and networking differs from one department to another while some departments work manually. The payroll department currently carries out its own data processing using a mini computer. Due to expansion of the business and complexity of the billing process these processes are automated throughout Florida offices. The marketing and sales department which is headed by Bob Jones runs as a Local Area Network limited the sales and marketing division itself. This connects every personal computer of each account representative. When we come to Accounts receivable division which is headed by Jane Van Dyke, a powerful microcomputer server provides database for both customer billing and bad debts. The accounts payable division that is led by john Lawson functions with its own vender data base stored on an old minicomputer server. This data base holds billing details such as billings of ODI to NDAS and also this division is responsible for the payroll process. A LAN can be established as well since employees here also got PC’s on their desk similar to accounts receivable division. Peter Browne, the maintenance supervisor of the fleet maintenance division refuses to automate his division’s record keeping processes and satisfied with the usual way. Therefore this division has no computer capability. Fleet maintenance division has another part which is ‘Dispatch’. This section...
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...Computers in Our World Our world is constantly evolving. The only thing in life that is constant is change, and Computers are no different. Even though computers have only existed in the last seventy years, many believe computers have changed the world more than any other technological advance. Over the past seventy years, computers have made a quick evolution into our world with several major advancements. Just as with all things, however, there was a beginning to the computer generation. Computers were invented to solve “complex mathematical problems using calculators within a computer(De la Bedoyere,1). Computers now can do anything within a large box. A desktop computer has many external parts joined together. A computer consist of a mother board,the motherboard controls and processes what is typed and clicked and programs running. The middle of the motherboard consist of all the work being processed. Including work and data which is sent through the motherboard to the Central Processor unit (CPU). The computer has to hold memory also to save things within computers. The Ram is a major component in saving information but only works when the computer, is running. The reason a Ram is used is to save and store information,so that when it is being worked on it wont be erased. A Computer also has external and internal drives that can read information. When the computer came out for personal use, it made it better for communication possibilities(ceruzzi,6,7) 1939 was an imperative...
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...many different wireless technologies that can be used to make the Party Plates organization more efficient. This is a proposal to incorporate the use of Wi-Fi and laptops into our business. Incorporating Wi-Fi and laptops into our business will enable employees, vendors, and upper management to work faster and be more efficient. Wi-Fi is the method for wirelessly connecting to the internet. Wi-Fi can be used in our departments along with laptop computers to take orders, track inventory, or process orders without being tied to a desk computer. The laptops can be moved around in the building and will still have access to the internet. Upper level management can also benefit by having the wireless connection anywhere in the building. The pros Party Plates will run a much more efficient, competitive, and organized business by utilizing laptops and Wi-Fi in our organization. Laptops offer employees a chance to take the office with them wherever they may go. Benefits of laptops in meetings are: effective way to take and save notes, the ability to access a file instantly, login to the corporate intranet and instant message a question to another employee. Laptops present employees mobility and organization that desktops cannot reciprocate. Wi-Fi allows employees to access the web anywhere, allowing for instant access whenever...
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...allowing artificial intelligence to replace human intelligence. Over the last decade, there has been a tremendous advancement and use of computers which has rapidly become one of the most sought in every phase of individuals’ personal and business life today. Individuals and companies are highly dependent on computer for storing data, image, and file processing, preparing assignment, presentation, report and research work. Desktop pc, Laptop, Net book, note book have emerged as the most popular invention of computer. There are lots of brands of desktops and Laptops are available in the market. For example, Apple, Toshiba, Sony VAIO, HP, Dell etc are the most popular brands that people usually look for to use. We buy computer not only to play games or watch movies, but also for storing data, keep record, using MS office, SQL, data software, image software, to perform various functions such as create status report and as a communication device by using internet. Few months back, I strongly need to purchase a laptop. While purchasing a new Laptop, I first tried to recognize the problem, then search information, evaluate alternatives, purchase decision and finally post-purchase. This typically covers the “Consumer Decision buying process” which consists of five steps. Figure 1 Fig: Stage Model of the consumer buying Process This basic psychological process plays an important role for any consumers to make buying decisions. The consumers pass through five stages:...
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...The mobilisation of technology: Will the ever increasing number of smart mobile devices (iPhones etc...) impact on the way we conduct our lives (work and private). Executive summary The ever growing world of technology has shown its age starting from many years back. It has now become a revolution into the new smart devices which has been influencing the way we conduct business, work or even our personal life. In this age of high technology smart phones have become part of everyday life. In recent years, there has been a rapid evolution of smart phones in the global phone market. As the name implies, smart phones are supposed to be smart. In a nutshell, smart phones are cell phones that are added with much other functionality out of a traditional cellular phone originally designed for phone calls and messages. Improved with the advanced digital and Internet technology, smart phones function as a personal digital device or a mini personal computer which you carry with to any place you go (Pei and Zheng, 2005) From the years of using a normal single display mobile phone the technology has matured and has evolved in today’s world in the form of a smart phone. This is influencing the DNA pattern of an individual as it has changed the way we do our daily life which could be personal or professional along with the way we conduct our business. The concept of Smart phone is to integrate the telephone system with the processing power of a computer system and to be able to run various...
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...Abstract In 2007, Apple and Starbucks became partners in the venture of iTunes store. Over time, another entity entered the equation, AT&T. What does this mean to the customer, the dependability of each to provide superior services to their respective products and services? As it is seen within the IT infrastructure, each entity needs to present certain services to keep up the maintenance of the services on each level, to a point to where one, in an ideal world, for logistical reasons, communicate with each other in case of failure. Starbucks As was discussed previously, the partnership between Apple ITunes and Starbucks to develop the ITunes store, has added, in fact, a third entity, AT&T. AT&T provides Wi-Fi to the Starbucks stores that participate in the ITunes store. For six years, T-Mobile handled Starbucks wireless café. Now as the partnership of Apple and Starbucks has occurred, this other side of the partnership has been changed from T-Mobile to AT&T. The reason for this change is because T-Mobile had charged customers for the usage of their Wi-Fi technology. With AT&T customers are able to link to their (AT&T) hotspot for free (up to two hours). This in turn brings customers to Starbucks to spend money at the ITunes Store. Let’s first look at the technologies that each brings to the table. As research was being conducted, the consensus is that Starbucks would not handle any of the technology. In the end, this is not true...
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...Desktops vs. Laptops You may often hear people say laptops are better to have than desktops. Although they are very convenient and portable, desktop computers are faster, easier to work with, and have more features. What is best for one person may not be best for another person. They both have their advantages and disadvantages, but for each we have to consider whether the good outweigh the bad. We have to take into consideration price, size, speed, and capacity, battery life, and stability. Laptops are usually more expensive than desktops because that are a great deal smaller and still have many of the same components as a desktop. Because of the way they are designed, components have to fit into a small compact space, conserve power, and produce less heat. Repairs and maintenance will cost more because they usually require professional work in order to be fixed properly. The parts are also smaller for laptops, making them more expensive. The most obvious difference between laptops and desktops is size. This is also the main reason a person may choose to get a laptop. They are much smaller and lighter, which makes them easier to travel with. You can go anywhere, anytime, and still have access to a computer. You can receive wi-fi, so the internet connection should not be a problem. You are not tied to one particular desk, and you have the freedom to move around with them. They are great for class and work presentations. When you get a desktop home and place it that is...
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...Make sure to bring down laptop, laptop charger, wireless mouse, cell phone and flash drive – copy over all the stuff from the “Kevin’s Stuff” folder on Doug’s computer to the flash drive. ***Call Dr. Reddy back first thing in the morning if I haven’t heard by then (336-662-8185) 1. Rizwan Ali: Advanced Psychiatric Services 2727 Electric Road, Suite 103 Roanoke, VA 24018 540-772-1974 Have to go for first appointment to be assessed then go back for a second appointment to be inducted into the program. Insurance will most likely pay for first (assessment) appointment, but the suboxone is on a cash only basis. $500 for first month and price will come down each subsequent month. Includes group sessions. a. First appointment (assessment) – Monday, Feb. 6 @ 1pm b. Second (suboxone induction) – Wednesday, Feb. 8 between 4-6pm Someone is supposed to call back after 11am tomorrow, Wednesday, Feb. 1, to let me know if I’m a good candidate and to confirm appointments. * ***If I haven’t heard anything by first thing in morning (9AM), call Dr. Reddy’s office to determine if she can change the existing appointment (tomorrow, Wednesday, Feb. 1 @ 5pm) from a regular appointment to a suboxone appointment. * **Someone is supposed to call back after 11am tomorrow (Wednesday) to verify appointments from Dr. Rizwan Ali’s office (540-772-1974) * *In morning, call the rest of the physicians I haven’t gotten in touch with, including the physicians listed...
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... The good I chose to write about is the laptop I purchased to be used for school. The following are factors that could cause possible changes in the supply and demand of laptops on the market. When looking at the supply aspect of a laptop from manufacturers’ one factor that could change the supplied amount would be the cost to produce the item. If the cost to produce a laptop was to increase too much the supply may go down. Another factor would be the demand of the laptop. As long as there is demand for the laptop than the supply should be available however if the demand was to drop than the supply of the laptop could drop as well. The price of a laptop or the changes in a person’s income could lead to a change in the demand for a laptop. Technology and competition are two other factors that could affect not only supply but also demand. There are always competing companies who are coming out with the “latest and greatest” forms of technology that could move the demand for a laptop to another comparable item or a substitute. A few substitutes for a laptop that could ultimately change the supply the demand of a laptop are smart phones and I pads. When purchasing a laptop there are a few items that complement the purchase which ultimately would raise the demand for these products as well. First one that comes to mind is software. Even though I purchased my laptop there were some software programs I wanted to use on my laptop that made it so I also had to purchase the...
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...Business Continuity Plan Technical Support For technical support I will use the options available our college website including the live chat, submitting a ticket, or calling the support line. The support line would be best utilized if I cannot access the web, therefore I have written down the phone number in my monthly paper planner. I also have an IT service desk engineer in the family who can help remotely or in person if the support I am in need of is issue that the college support team is unable to assist me with. I own a desktop, laptop, tablet, and smartphone. Unless the issue is an internet connection, there is no reason why I cannot complete assignments on time with one of these four devices. Alternate Internet Access 1. Family and friends – I have family and friends that live close by, they have a few laptops/computers that are available if needed as well as a wireless internet connection if I’m using my laptop. I can go there at any time during the day to access the internet if my internet connection has failed. I can call them any time to ensure that I can come over and use a device at (508)555-5555 2. Barnes and Noble (B&N) – B&N offers free Wi-Fi; they are open 7 days a week: Mon-Thurs 9am-10pm, Fri-Sat 9am-11pm, and Sun 10am-9pm. I can call them to verify this information. 3. McDonalds – If I need to stay closer to home I can go here to access the internet as it offers free Wi-Fi. Their lobby is open from 5am-12am daily, and I can call...
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...Introduction To Computers Computer - is an electronic device, operating under the control of instruction stored in its own memory, that can accept data, process the data according to specified rules, produce result, and store the result for future use. Data & Information Data- is a collection of unprocessed items, which can include text, numbers, images, audio, and video. Information- conveys meaning and is useful to people. Computer process data (Input) into information (output). Computer carries out processes using Instructions, which are the steps that tell the computer how to perform a particular task. A collection of related instructions organized for common purposes is referred to as software. Some people refer to the series of input, process, output, and storage activities as the information processing cycle. Advantages of using Computers Speed- when data, instruction, and information flow along electronic circuits in a computer, they travel at incredibly speed. Reliability- The electronic components in modem computers are dependable and reliable because they rarely break or fail. Consistency- Given the same input and processes, a computer will produce the same results. Storage- A computer can transfer data quickly from storage to memory, process it, and then store it again for future use. Communication- the capability to share and communicate with other computers. Disadvantages of using computers Health Risk- Prolonged or improper computer...
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...that wireless technology is the solution. Specifically, Party Plates can benefit from smartphone technology and the use of Global Positioning Systems (GPS). Smartphones will transform our sales people into a more versatile and mobile workforce by utilizing the phones ability to function as a workstation. “Mobile devices increasingly are becoming an integral part of workflow applications” (Rainer Jr. & Cegielski, 2011, Chapter 7: Wireless, Mobile Computing, and Mobile Commerce). GPS will tighten our delivery system by providing real-time traffic information to our drivers. These two types of wireless technology will increase Party Plates effectiveness as a company. The smartphone of today acts much like a personal computer, rivaling laptops in processing speed and possessing most of a PC’s applications. A smartphone in the hands of a Party Plates salesperson would be able to meet with customers, place orders, and keep in touch with the office all from the field. The Blackberry Bold 9790, for example, contains an integrated GPS, Wi-Fi connectivity, 1 GHz processor, 8 GB of onboard memory and pre-installed apps like Documents To Go which features Word, Excel, and PowerPoint (“Blackberry bold”, n.d.). Having such capability on a mobile platform gives our sales force the means to conduct business on the go. Customer visits can now include showing the client new products, do reorders, track existing orders, and update...
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...computer-related diseases. One most common disease is Repetitive Strain Injury, an injury of the musculoskeletal and nervous systems, mainly in the upper limb for gamers, due to repetitive use of their upper limb in playing the computer games. Also, Computer vision syndrome condition resulting from focusing the eyes on a computer display for protracted, uninterrupted periods of time are common. Other than that, the repetitive motion of the thumb constantly being required to move up and down may lead to DeQuervain's Syndrome, which is pain and swelling over thumbs. Besides, as the players are always sitting while playing the games, deep vein thrombosis may be resulted due to blood clot in the lower limb vessels. Some players like placing their laptops on the lap...
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...Smartphone Security Survey of U.S. consumers Sponsored by AVG Technologies Independently conducted by Ponemon Institute LLC Publication Date: March 2011 Ponemon Institute© Research Report Smartphone Security Survey of U.S. Consumers Ponemon Institute, March 2011 Part 1. Introduction Ponemon Institute is pleased to present the findings of the Smartphone Security Survey: A Study of U.S. Consumers sponsored by AVG Technologies. The goal of the research is to determine consumers’ perceptions about the potential privacy and security risks when using their smartphones. In addition, we wanted to learn if participants in our study care about these risks and if they take security precautions. We surveyed 734 consumers who are 18 years and older and own a smartphone. The risks that we address in our survey concern location tracking, transmission of confidential payment without the user’s knowledge or consent, diallerware (specialized malware unique to smartphones), spyware, viruses from insecure WiFi networks and others. What we learned is that most of the consumers in our study are using their smartphones without understanding that they are exposing their sensitive information to the risks listed above. We also believe the findings of this study signal a potential security risk for organizations because so many consumers surveyed use their smartphones for both business and personal use. With business confidential information stored on these smartphones, organizations should...
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