...Pre-Feasibility Study POTATO CHIPS MANUFACTURING UNIT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th & 8th Floor LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456Fax: (042) 6304926-7 Helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 Helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk 8th Floor LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456 Fax: (042) 6304926-7 helpdesk@smeda.org.pk February, 2006 Pre-feasibility Study Potato Chips Manufacturing Unit 1 2 PURPOSE OF THE DOCUMENT ............................................................................................... 4 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR INVESTMENT..................... 4 2.1 2.2 SWOT ANALYSIS ................................................................................................................... 4 KEY SUCCESS FACTORS / PRACTICAL TIPS FOR SUCCESS .......................................................... 5 3 PROJECT PROFILE..............................................................................
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...1500 Annika A. Culver, Ph.D. May 15, 2011 History of White Potato The po·ta·to /pəˈtātō/ (1) an erect herb (solanum tuberosum) that has compound pinnate leaves, white, yellow, blue, or purple flowers, and green, yellowish, or purplish berries, is native to the highlands of Southern and Central America, and is widely cultivated especially in the temperature regions as a garden vegetable. (2) The edible starchy tuber that is an enlargement of an underground stem of this plant is called the Irish potato or white potato.1 The potato originated in the South American Andes, but its heartland of wild genetic diversity reaches from Venezuela, Columbia, Ecuador, Peru, Bolivia, Argentina, and Chile across the Pampa and Chaco regions of Argentina, Uruguay, Paraguay, and southern Brazil and northward into Central America, Mexico, and the southwestern United States.2 The greatest diversity in wild potato spices occurs in the Lake Titicaca region of Peru and Bolivia, where the potato probably was domesticated between 10,000 and 7,000 years ago.3 Exactly when such plants were first cultivated is uncertain: perhaps as early as 3000 B.C.E. and almost certainly before 2000 B.C.E.4 Sixteen-century Spanish explorers, who first observed the potato in Peru, Bolivia, Columbia, and Ecuador, compared the unfamiliar tuber food to truffles and adopted the Quechua name, papa.5 It first reached Spain probably around 1570.6 From there, the potato spread via herbalists and farmers to Italy, the Low Countries...
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...\ The potato peel, which housewives discard in the kitchen bin, is being used to treat burns. Doctors have learnt that in case of minor burns, potato peel bandages work better than conventional dressing. Dr.P.V.Naryanan, a plastic surgeon of Jubilee Mission Medical College, in Thrissur, Kerala, told this correspondent The hospital realized the use of potato peel when renowned plastic surgeon of Mumbai, Dr M.H. Keswani, came visiting. He had been experimenting with potato peels for years. Dr.Narayanan said,”Dr.Keswani told us he started thinking about it after a friend said innocuously how similar dried potato peel was to stored skin used by plastic surgeons. He then realized potato peel did not desiccate quickly. Burns patients lose a lot of water through evaporation from the wound and potato peels prevent quick evaporation. Dr.Dattareya, an Indian-born doctor working in Holland, visited the jubilee Hospital and was amazed at the healing properties of potato peel. “He has published an article on it in a medical journal,” said Dr Narayanan. It’s been mentioned even in the ancient books. Potato peels provide moisture; they also have anti-bacterial properties that help in healing burn injuries. It’s the moisture that helps. The juices in a peel keep the wound moist. Perhaps this helps speed up the healing process. A dry wound is very painful and takes longer to heal. Read more at http://scienceblog.com/11009/treat-burns-with-potato-peel/#Ei6hG7qojDoGbAg4.99 Histological...
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...Consumer Potato Demand* by Vicki A. McCracken Assistant Professor Department of Agricultural Economics College of Agriculture and Home Economics Washington State University Craig C. Marotz Former Graduate Student Department of Agricultural Economics College of Agriculture and Home Economics Washington State University Abstract Changes in consumer demographics, socioeconomic conditions, lifestyles, food tastes, and health and nutrition concerns have been associated with shifting food purchase patterns. This article focuses on potato purchase decisions and consumption, using a sample of Washington households. The results suggest that potato purchases are affected by factors such as product quality and price but not availability of pointof-purchase information. Reported changes in fresh and processed potato consumption appeared to be related to concerns with health and nutrition and demand for convenience. These findings have implications for the potato industry in developing new products and marketing strategies. Consumer Potato Demand Statement of Problem sumption (especially frozen products) increased 382.7 percent (from 5.2 to 25.1 lbs.). By 1987, the fresh potato market share of total U.S. potato consumption fell to 38 percent, with Americans consuming about 47 pounds annually (Figure 1). Many factors have been related to the upward spiraling of processed potato consumption. For one, there has been an increase in the number of married women in the paid work force....
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...The "white potato" was at first seen by the majority of the population in Europe as poisonous and refrained from consuming it until Marie Antoinette wore potato blossoms in her hair. However, after the European population saw Marie Antoinette wearing potato blossoms in her hair they began classifying potatoes as luxurious during the mid-eighteenth century rather than something that was dangerous and harmful. Additionally, monarchs around Europe saw the potential potatoes had in their nutritional value and the efficiency and ease of growth they had, so they implemented potatoes as a major staple crop throughout Europe (Need Citation). Furthermore, since the eighteenth-century, the potato became the main source of income for the majority of individuals in Ireland, because most of the population were farmers and this crop could grow in the poorest of conditions and with extremely low maintenance, which is why about ninety percent of the population had total dependency financially and as there vital source of nutrition, which is why the Great Potato Famine had such catastrophic effects in 1845....
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...In the 1840s, Ireland was plagued with a blight in their most important crop, the potato. This event was a major travesty as millions of Irish people emigrated or died of starvation. Since this event, many different viewpoints have arisen to explain the deaths, the blight, the overall effect, and many other specific occurrences that became a staple of the potato famine. In the article by Hubert Nusteling, “How Many Irish Potato Famine Deaths? Toward Coherence of the Evidence”, it takes a stance on the miscalculation of the deaths during the famine by using models, predictions, and records accounting the population (Nusteling). On the other hand, “ The Great Potato Famine and the Transformation of Irish Peasant Society” by Dean Braa, assess the change in peasant lineage population resulting from the potato famine, and how British Colonization had first caused the dependency on the potato (Braa). The two articles take varying approaches in quantifying the...
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...corn chips in a café in San Antonio, Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer, and the H.W. Lay & Company was formed. It soon became one of the largest snack food companies in the Southeast, and LAY'S brand Potato Chips is still America's favorite potato chip. In 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay brands account for 59% of the U.S. snack chip industry. In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company and formed PepsiCo, Inc. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's potato chips. Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment. This is the company vision of Frito Lay. For more than 75 years, they have been making snacks, starting with simple, farm-grown ingredients. Frito Lay continues to innovate, so that it can provide tasty products that are good as well as fun. They’re also reducing...
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...Suppose that two people, Michelle and James each live alone in an isolated region. They each have the same resources available, and they grow potatoes and raise chickens. If Michelle devotes all her resources to growing potatoes, she can raise 200 pounds of potatoes per year. If she devotes all her resources to raising chickens, she can raise 50 chickens per year. (If she apportions some resources to each, then she can produce any linear combination of chickens and potatoes that lies between those extreme points. If James devotes all his resources to growing potatoes, he can raise 80 pounds of potatoes per year. If he devotes all his resources to raising chickens, he can raise 40 chickens per year. (If he apportions some resources to each, then he can produce any linear combination of chickens and potatoes that lies between those extreme points.) Potatoes Chickens Michelle 200 50 James 80 40 What is Michelle’s opportunity cost of producing potatoes? What is Michelle’s opportunity cost of producing chickens? What is James’ opportunity cost of producing potatoes? What is James’ opportunity cost of producing chickens? Which person has an absolute advantage in which activities? Which person has a comparative? Suppose that they are thinking of each specializing completely in the area in which they have a comparative advantage, and then trading at a rate of 2.5 pounds of potatoes for 1 chicken, would they each be better off? Explain. How would you...
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...breeds of crops including potatoes, quinoa and corn (Graber, 2011). Not only were the mountains home to the Incas believed them to be Gods. They created some of the most indelible cities right into the sides of the mountains in an extremely precise manor that is still studied to this day. For these reasons and many more, the Andes Mountains are certainly one of reasons the ancient people of South America grew as a civilization. PART B The process of diffusion between early human societies can easily be seen through the use and distribution of the potato throughout the globe. The potato was originally cultivated in South America between 3000 and 7000 years ago although some scientists believe that it could have grown wild as long as 13,000 years ago (Chapman, n.d.). Scientists who studied the genetic patters of the potato believe that it originated in the west-central, mountainous region of the continent. The potato was a favorite of the Inca civilization as it grew well in the harsher climates that...
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...and "chockelet.11 In 1847, Fry & Sons in England introduced the first "eating chocolate," but did not attract much attention due to its bitter taste. In 1874, Daniel Peter, a famed Swiss chocolateer, experimented with various mixtures in an effort to balance chocolates rough flavor, and eventually stumbled upon that abundant product -- milk. This changed everything and chocolate's acceptance after that was quick and enthusiastic. Growing Cocoa Beans Cocoa beans are usually grown on small plantations in suitable land areas 20 degrees north or south of the Equator. One mature cocoa tree can be expected to yield about five pounds of chocolate per year. These are planted in the shade of larger trees such as bananas or mangos, about 1000 trees per hectare (2,471 acres). Cocoa trees take five to eight years to mature. After harvesting from the trees, the pods (which contain the cocoa beans) are split open, beans removed, and the beans are put on trays covered with burlap for about a week until they brown. Then they are sun dried until the moisture content is below 7%. This normally takes another three days. After cleaning, the beans are weighed, selected and blended before roasting at 250 degrees Fahrenheit for two hours. Then shells are removed leaving the "nib." Nibs are crushed to create a chocolate...
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...Generally, potato starch machinery will include many major machine, pipe, electrical appliance. All are designed based on the production capacity of starch. The good quality of potato starch machinery can raise the potato starch production and the better quality of starch. Once the potatoes have been broken up and the sand removed, the fruit water is separated by a decanter. The starch is then extracted followed by washing. Starch machinery model: First we must sure the processing capacity of starch, such as 10,000 tons/year corn starch, 20,000 tons/ year corn starch, 30,000 tons/ year corn starch, 60,000 tons/ year corn starch, 100,000 tons/ year corn starch, 200,000 tons/ year corn starch. Above processing machinery can be select. About by-products: Generally, by starch machinery production, we will get main input starch production, on the other hand, we also can get by-product, which can further processing by the machine, and then you can get other kinds of economic products. Generally, if you own enough investment, further processing production make you get more economic benefits. Design processing flow Now many engineering companies are transforming the starch production process, so the POTATO STARCH MACHINERY always will be modified for higher yields and production efficiency. For example, in China some companies improve steeping unit of corn Kernel during corn starch production process, and then short time of corn steeping. After the last washing stage, the potato starch...
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...PROFILE The idea of The Healthy Potato shop was conceived by Lance Kerwin Gagalang, Kyle Aldrich Mercado, and Bernard Dennis J. Chu, Marketing students from Colegio De San Juan De Manila. The Business was created because of the issues of factory made products being unhealthy. The firm decided to come up with delicious yet healthy snacks that eliminated health concerning issues that are produced at present. 1.2 NATURE OF PRODUCT Potato Heads product idea came from the owner’s passion for Healthy but delicious foods. Potato Head will be offering different kinds of Healthy Snack products. Potato Products that consumer will love and patronize. Potato Head’s products include the following: * French Fries - That will have different variants of flavor such as: 1. Cheese, Barbeque-Spiced French Fries, Garlic Fries * Mojos – Healthy made mojos with Original, Barbeque and Cheese flavours. * Twister Fries – twister Fries with optional flavours and dips. 1.3 SIZE AND GROWTH TREND OF THE MARKET SCHOOL | 2014 | 2015 | GROWTH RATE | Colegio de San Juan de Letran | 9, 554 | 9, 936 | 4% | Lyceum of the Philippines | 16, 383 | 17, 529 | 2% | Mapua Institute of Technology | 10, 672 | 10, 885 | 6% | PamantasanLungsod ng Maynila | 10, 301 | 10, 507 | 2% | Source: Intramuros Administration The figures cited above represents the size and growth trend of the target market in a particular school. The Healthy Potato will be offered in front of colleges...
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...elevations; this water ran downhill, the Incas built rock-cut channels that followed the streets to make this water available to all people, animals and crops ("Soomo," 2013). This mountain range might have created a challenge for some civilizations; however the Incas used it wisely. Sculpting the mountainside into terraces to grow crops like maize and potatoes, these crops did well at these elevations and temperatures. These mountains also provided a habitat for the llamas and alpaca that the Incas sheared for wool (Hughes, 2002, p. 116). All in all the Incas used these mountains well for survival and as a way to protect their people and empire. They used this resource daily, however the protected well for future generations to use. The Potato is a diverse vegetable, there was a one point 235 different species (Smith, 2011, p. 12). This tuber was an adaptable crop even capable of growing in the mountains. The Inca farmers through trials found ways of storing potatoes, making them a staple food and preventing famine. During 1539 after Pizarros and the Spanish conquered the Incas, Jimenez de Quesada wrote about a “truffle” that has good taste and one he thought would be an acceptable gift the Indians and the Spanish (Smith, 2011, p. 18)....
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...long, the Nile is the longest known river in the world, and runs through eleven countries, including Egypt. Villages were located near to its life giving waters, and along its banks, and they were able to thrive because of the Nile and the agricultural abilities that the Nile provided. During the rainy season the Nile River deposited its silt-enriched waters when its banks flooded. The ancient Egyptian farmers knew they needed those waters to grow their crops, and also needed a way to store water because of Egypt’s long dry season – it is essentially a vast desert, so they constructed devices, including catch basins and dikes, so they could catch the water for various purposes, and stored it so they could irrigate their crops the rest of the year. Not only did the Nile River allow the farmers to grow and nourish their crops, but it also gave them a means to sell any overage, and also other goods, as they could travel along the river to other villages. Agriculture and the sale of goods was not the only exchange made by the early people of the Nile. Culture was also exchanged. People from different villages and communities along the Nile came together for commerce, and as a natural consequence they would share their culture and traditions. Culture and different ways of life were being diffused along the Nile. Without the Nile River the diffusion of culture, and the exchange and sale of resources would have been scarce. Life would not have existed so easily without the benefit of the...
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...Potato chips are very popular around the world, which makes the potato chip market a great business move for companies that can create a great product and be somewhat different from the others that already control a share of the market. Globally, potato chips are more than a $16 billion a year industry. Simply Real Food is the next company to put a great tasting healthy snack alternative on the market. SRF will be entering the potato chip market with a product that is made of natural ingredients and with no preservatives and free from saturated fats. This concept of product development would sell to SRF currently targeted audience which are outdoor enthusiasts, families, and consumers who are interested in good all natural foods made from scratch; food that make body feel better and have you performing at your peak, by not eating overly processed foods; health conscious people. Simply Real Natural Potato Chips are ideal food for people who are interested in consuming small fixed meals because it does not require preparation. The potato chips will be sold in 5 and 11 ounce (oz) packets. These are convenient for consumers in terms of size and prices. These two sizes are the introductory sizes but other larger sizes will be introduced based on market performance and demand of the two and market need. Lays and Ruffles Potato Chips Baked would be the market competition. With Lays and Ruffles potato chips being national brands from the Frito Lay Company, each of the brands have ...
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