Green Marketing: A path for achieving Competitive Advantage through Customer Satisfaction, Trust and Confidence. Introduction In 1970s the word “GREEN “grabbed the attention of industrialist & others. Green is coined in Europe to refer to a particular politics & lifestyle . The concept is famous in United Kingdom & some other countries but it is unfamiliar in the international business environment due to the lack of universal consistent meaning. Green marketing incorporates a broad range of activities
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the cutthroat business of cell phones and service. Trying to grow and take more of the market when you can't keep the trained employees created a problem for Sprint and they knew they needed to address this. "In July 2002, Towers Perrin released a study of HR professionals, in which 75 percent of respondents said retention of high performers is their number 1 people-related issue" Taylor, C, 2016). A strong performance management system will help minimize turnover of desirable employees among other
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ACCEPTABILITY OF LIFE INSURANCE BY INDIAN CUSTOMERS Submitted by- MS. RUSHINA SINGHI Lecturer Amity Business School, I floor , F-I Block, Amity University Sector-125, Noida, Uttar Pradesh. M. 09999665534 e-mail rushina.singhi@yahoo.co.in MS. MEENAKSHI JAIN Student Amity Business School, I floor , F-I Block, Amity University Sector-125, Noida, Uttar Pradesh ACCEPTABILITY OF LIFE INSURANCE BY INDIAN CUSTOMERS ABSTRACT Insurance constitutes
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Literature Review Customer relationship management has become very popular now days due to increase in competition among all type of business. Customer relationship management always demands from the companies to create the values for the customers by delivering them the products and should expect the profitable returns in exchange. Customer relationship management is mainly focusing on how the business can retain its existing customers in this competitive environment. Customer relationship management
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655 Mission Statement: Our mission is to provide the highest quality of auto repair and detail services to its valued customers by using technologically advanced diagnostic systems with the utilization of highly trained mechanics and technicians. Our mission is to grow the company and deliver quality efficient services at extremely competitive price points in a clean customer friendly environment. Financial Perspective: To succeed financially, how should we appear to our shareholders? To accomplish
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company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. As the area sales manager I will conduct a predictive study. I understand why the decision for the information is needed for this research and the desired goals of the research
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progress of the skills and it is able to use several methods to evaluate. There are several impacts from the self learning and it is affected for the strategic goals achieving. Therefore it is discussing all these areas based on the McDonalds case study and it is significant to get a clear idea about the skills of the individuals. Task 2 2.1. Personal skills audit evaluating strategic skills needed to meet current and future leadership requirements According to Boselie et al. (2005:4) there are
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Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This
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International Business Research Case Study of Factors Influencing Jobs Satisfaction in Two Malaysian Universities Edward Sek Khin Wong (Corresponding author) Faculty of Business & Accountancy University of Malaya, 50603, Kuala Lumpur, Malaysia E-mail: edwardwong@graduate.uwa.edu.au Dr Teoh Ngee Heng Universiti Tunku Abdul Rahman 46200, Petaling Jaya, Malaysia E-mail: tiohnh@utar.edu.my Abstract This work identifies the factors that measure job satisfaction of faculty members at two selected and
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decisions with regard to acquisition, consumption and disposition of products or services (Best, 2014). In this assignment an understanding about the consumer behavior will form the basis of study of different market segments. Stages in purchase decision making process. In the purchase decision making process, customers have to go through five such stages which are very essential for making marketing related decisions. These stages are: * Need Recognition * Information Search * Evaluation
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