Taylor, Frederick Winslow who was known as father of scientific of management, engineer and inventor was born in Germantown, Philadelphia on March 20, 1856, whose mother was an ardent abolitionist and father was a lawyer. After schooling in France and Germany for two years, he entered Philips Exeter Academy to prepare for the Harvard Law School. However, due to his eyesight-impaired, he had to abandon further study. Between 1874 and 1878, he worked in the Enterprise Hydraulic, a pump manufacturing
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water transportation that we used in here is ferry, boat, cruise ships and etc. For air transportation Malaysia’s have its own aircraft that called Malaysia Airlines System Berhad (MAS Airlines) and also Malaysia’s have a low-cost Aircraft that is AirAsia Berhad. For land transportation Malaysia’s have train, motorcar, motorcycle and more. When mentioned about transport people always focusing it on vehicles but walking is also a transportation. According to Stradling and Anable in 2008, there is
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Strategy includes business’s goals, analysis of the business resources, plans and actions (Needle 2011).It also embraces providing the benefit to the consumers and some significant people who have the interest in business (Piggott 2012). In other words, strategy is about how the business can perform better compare to the competitors in the industry (Piggott 2012). Strategy analysis can be divided into three parts which are internal, external and both internal and external strategies (Piggott 2012)
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International Airport, PAL uses a fleet of narrow and wide-body Airbus, Boeing and Bombardier aircraft to operate a network of services within the Philippines as well throughout the Asia Pacific, the Middle East, North America and Europe. AirAsia AirAsia is a low cost carrier based at Kuala Lumpur International Airport, Malaysia. The carrier, which was formed out of Tune Air in 2002, is led by CEO Tony Fernandes and pioneered the cross-border joint venture in Asia,
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Question 3 : What Are the Industry’s Driving Forces of Change and What Impact Will They Have? There are some factors which an industry uses, to make a decision. These factors can be customers, suppliers, competitors, etc. Something that really impactful to the action made by the industry is called driving force. Garuda Indonesia driving force are: 1. Competitor Because there are a lot of low cost airlines in Indonesia, Garuda Indonesia need to create their own low cost brand called Citilink.
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MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline. However
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2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd THE APPLICATION OF COST, DIFFERENTIATION AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY? Mas Bambang Baroto, 2Muhammad Madi Bin Abdullah International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia E-mail: 1mbbaroto@ic.utm.my (Corresponding Author), 2muhdmadi@ic.utm.my 1 ABSTRACT Both strategic
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world in order to expand their business. iii. AirAsia “Create a globally recognized ASEAN brand” AirAsia provide the cheapest ticket that can let traveler travel to any Asian destination compare to other air line company. It is trying to attain lower fare tickets to let everyone can fly with AirAsia. AirAsia provide flight to Middle East destination. Besides, this company also provides flight to Australia, to two European and so on. AirAsia has good customer service, traveler can buy tickets
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PART A: TOTAL: 100 Marks (30%) 1. What is your company’s vision and mission statement? Comment on them and suggest for improvement if you feel necessary. Why? Or why not? (Maximum 2 pages) Company – Air Asia Air Asia vision: To become a biggest low cost airline in Asia & serving the three billion of people who are presently underserved with poor connectivity and high fares. A vision is virtually comprises thinking strategically about the direction of the company in the future. After an
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2012 | RankAug2012 | % changeAug2012vsAug2011 | % changeAug2012vsAug2010 | Jetstar Airways捷星/澳洲 | 543,667,800 | 664,219,245 | 8 | 681,563,443 | 7 | 2.6% | 25.4% | Lion Airlines 獅航/印尼 | n/a | 369,065,248 | 14 | 632,053,814 | 8 | 71.3% | n/a | AirAsia 亞洲航空/新加坡 | 431,440,954 | 458,817,923 | 11 | 526,606,679 | 11 | 14.8% | 22.1% | Indigo靛藍/印度 | 221,498,328 | 312,422,530 | 20 | 472,456,148 | 14 | 51.2% | 113.3% | SpiceJet 香料/印度 | n/a | 253,450,287 | 24 | 283,540,277 | 24 | 11.9% | n/a | Cebu
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