STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia
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PATTIES FOOD LTD Module 1: INTRODUCTION TO STRATEGY AND LEADERSHIP Key questions Concepts/Models/approaches that can be used to answer the key questions: Applicability / Case facts support What are the forces behind globalisation Competitive forces 4&20 products to US and halal for Asia Technological forces Social forces AFL Sponsorship Political forces What are the challenges and benefits of globalisation Challenges (competition, distribution, macro-economic, socio-economic, financial
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Simple Meals, “Heart Healthy” Soups Dry Soups………...15 Claire Mackey, Director of Finance and Planning……………………………………………….17 Anna Chong, Chief Innovation Officer………………………………………………………….20 Bob Pugh, VP Sales and Marketing……………………………………………………………...21 Ansoff Matrix…………………………………………………………………………………….22 Exhibits………………………………………………………………………………………..…25 References………………………………………………………………………………………..35 Introduction The following is an analysis of Brannigan Foods’ Soup Division. The analysis begins by
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1. What strategy should P&G implement by taking advantage of the opportunities that exist in the industry, while utilizing its strength? Since P&G is the market leader and have majority of the market share, they should continue focus more on product Research and Development in order to produce more innovative and new products that suit the current needs of customers. Besides, market research also important to them to make sure their products will best suit customer’s preference. By identifies
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Superstyle plc Q4 A problem for Superstyle plc in trying to go ahead with Gemma’s proposed strategy, from an operational point of view is that they are already operating at 100% capacity, this will mean they will need to subcontract it to someone outside of the UK even though there Index cost is 80% point more than industry average, and Superstyles faulty products is 5% point lower than industry average, this means the quality of their products is better when its been produced in the UK, this means
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BKAM3073 ES INDIVIDUAL ASSIGNMENT 2 CASE 1 NAH is a privately owned unlisted company which runs 20 residential care homes for the elderly. A residential care home for the elderly is a building where a number of older people live and receive care (that is their physical needs are provided for), normally on a full-time basis. The elderly residents may pay the care home fees themsleves or they may be paid by their relatives or by the local government authority. The elderly residents of NAH’s care
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|Assignment title | Assignment: 1 Principles of Marketing | | | |Assessor |Amisha Gadhvi | |
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and maintain it over several decades. Some growth strategies include direct marketing and advertising. This has allowed these companies to gain a major market share and become very well-known and reputable companies. Nearly every company uses the Ansoff Matrix to effectively lead their business and provide a stable base for diversification, market penetration, market development, and product development. Product development could include making a product; such as making a new model of a phone, or
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4.7 Positioning strategy 5.0 Ansoff matrix 6.0 BCG matrix 7.0 Marketing mix 8.0 Implementation plan 9.0 Control mechanism 10.0Conclusion
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03 Main Body of the Report 04 The 3V’s Analysis 04 The Value Chain Analysis 04 The SWOT Analysis 05 The Positioning Matrix 05 Boston Box Matrix 06 Chinese Market Audit 07 Ansoff Matrix 08 Porter’s 5 forces 08 Chinese Customers 09 Chinese Competitors 10 My Strategy 11 More explanation 12 Conclusion 12 Recommendations 13 Bibliography
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