Glenda Dent Phase 1 Individual Project MGM310-1201B-02 Instructor: J. Orosco February 27, 2012 Introduction There are three main ecommerce business models, B2B (business to business), B2C (business to consumer), and C2C (consumer to consumer) and these three main models can combine other models which consist of merchant business model, advertising business model, affiliate business model, brokerage business model, information business model, and subscription business model. The B2C business
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Market Research on B2B procurement Every manufacturing organization categorizes all purchases under A/B/C categorization. 1. Category A is high value/high volume materials that are critical for manufacturing the end output. 2. Category B is medium value/medium volume materials that are necessary for manufacturing. 3. Category C is low value items that may not be required as input material but are used in the manufacturing process. To take the example of an auto component manufacturer
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.............................. 4 BPMI.ORG Created to Establish BPM Standards ............................................. 4 Rigor of the BPMI.ORG Standards ............................................................... 5 BPMN Enables Modeling of B2B and B2C ......................................................... 5 BPMN Maps to Business Execution Languages.................................................. 5 BPMI.ORG Works with OASIS for e-Business Standards.................................. 5
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governments and the ultimate consumer (B2C). The B2C products like small and large appliances is targeted to all consumer groups regardless of income, age, household size education or ethnic background or psychographic and behavioral background. The B2B products, in demographic terms (customer-based segmentation) are intended to suit specific organizational markets – a broad business segment, governments’ and countries’ infrastructural development projects in over 120 countries. All demographic groups
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JANE P. LAUDON CHAPTER 2 GLOBAL E-BUSINESS: HOW BUSINESSES USE INFORMATION SYSTEMS Walmart’s Retail Link Supply Chain CASE 1 VIDEO CASE Systems SUMMARY An introduction to Walmart’s Retail Link system, one of the largest B2B supply-chain systems in the world. Retail Link connects consumer purchase data to the Walmart purchasing system and to vendor supply systems. Retail Link plays a key role in Walmart’s corporate strategy to become the dominant low-cost provider of
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.............8 Abstract This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information
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Describe the responsibilities and challenges (E.g., what should a sales manager do when sales slump or drop off? or how to handle stress situation of sales target, manage sales team diversity and so on) 3. Describe the Process of Selling and Buying of B2B or B2C from the experiences shared by the sales manager (guest speaker) and provide practical examples to illustrate, included: c) How to prospecting a customers d) How to building rapport e) Discuss critical aspects in relationship selling 4
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shows it can potentially charge higher price premiums. Since Customer lifetime is higher for MM than OO, Hubspot can make profit from MM for a longer period of time. MM is more stable businesses and 67% of MM are B2B which is showed in Exhibit 5. Since inbound marketing is more effective for B2B compared to B2C, I think Hubspot should focus more on MM to increase its profit. For both case, I think Hubspot should study their price sensitivity before increasing its prices. To do so, one way may be to
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Given what you have decided in question 2, how should HubSpot target the segment(s) you selected? Should they continue to practice what they preach and engage in inbound marketing alone? HubSpot, based on its two segments: Ollie Owner B2B and Marketer Mary B2B, can increase the number of customers using different strategies for different segments. As exhibit 8 shows the average customer age to be 12 months approximately; HubSpot can lock such customers into yearly contracts. Yearly subscriptions
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Ondersteunend personeel i. Technische ondersteuning ii. Merchandisers Belangrijke eigenschappen verkoper: Inlevingsvermogen Communicatieve vaardigheid Vastberadenheid Zelfdiscipline en veerkracht Demotiverend in verkoop: Voortdurende afwijzing B2B verkoop is vreemde omgeving, thuisfront klant Solo werk en vaak lange dagen Rol van de manager in verkoop: Doelstellingen Budgetteren Organiseren en planning Selectie, werving en training Motiveren Beoordelen Planningsproces: 1. 2
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