INTI INTERNATIONAL UNIVERSITY COURSE STRUCTURE Programme: Bachelor of Business (BBUS) 1. 2. 3. 4. Name of Course/Module : E-Commerce Course Code: MGT3227 Rationale for the inclusion of the course/module in the programme : This module is designed to provide an insight into the area of e-commerce. Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. The Internet and new media
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Industrial Marketing Management 43 (2014) 67–76 Contents lists available at ScienceDirect Industrial Marketing Management The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry Nor Aida Abdul Rahman a,⁎, T.C. Melewar b,1, Amir M. Sharif c a b c Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL MIAT), Lot 2891, Jalan Jenderam Hulu, 43800 Dengkil, Selangor, Malaysia
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forretningsrejsende på det nordiske marked. Metode Der foretages en segmenteringsanalyse på B2C og B2B markedet for at konkretisere, hvem der er SAS’s kunder. Herefter foretages en vurdering af SAS’s mission. Endvidere anvendes Kotters 8-fases model til at beskrive de komplikationer, der kan opstå, når ændringer foretages. Sluttelig vil vi give en evaluering af den nye strategi Segmentering SAS har både kunder på B2C og B2B markedet og vi vil derfor lave en segmentering af begge. B2C Af segmenteringskriterier
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Case Study | Alibaba Group “F5 Application Delivery Networking solutions enabled us to build globalized data centers that are secure, reliable, and fast.” Wang Zhilei, Operations Director, Alibaba B2B Overview Alibaba Builds a Secure, Reliable, and Fast Data Center Using F5 Application Delivery Networking Products Global e-commerce leader Alibaba Group is the largest e-commerce company in China. The company plans to expand its operations significantly, and needed to support several e-commerce
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SOSTAC™ e-marketing plan for B2B Company What is SOSTAC™ ? The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective, as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip, like IBM and BT, or small business, professionals who discover SOSTAC Planning System embrace it for life. This method will help you to create, write and develop your marketing plan by breaking down into six elements:
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Information Systems and Software Application Technology has transformed the manner of how businesses perform. In this day and age, with the use of technology and individual is able to manage and operate an industry alone; furthermore, technology has replaced numerous workers, such as production line employees. In recent times, industries have developed effective methods to stay competitive. The human resources, accounting and marketing departments have put into practice technology application
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loyalty, high conversion rates, and decreased marketing costs. What is the role of the Marketing function? Include 4 and/or 7 P’s. The function of modern marketing is to attract and keep customers, these can be consumers (B2C) or other businesses (B2B). The 4 P’s of marketing are product, price, place, and promotion. Product is . Price is . Place is . Promotion is . How have customer buying habits changed since the birth of online shopping? The birth of online shopping has triggered
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encroach on Alibaba’s existing B2B success. Ma knew that once eBay had a firm hold on their individual consumers and sellers, it would be easy for them to transition into a bigger, SME-targeted type of e-commerce. Given eBay’s worldwide dominance, Ma’s fears were not completely unfounded. It was this that motivated Ma to do something to stop eBay in its tracks. Ma’s reaction to eBay’s arrival, however, was not just to find a way to ensure their position as the leading B2B online goods provider. Before
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GCR-6 ED GCR-7 ED GCR-7 MR GCR-7 MR GCR-7 IMC SS - A2 GCR-6 FCR-2 IMC SS - A2 GCR-6 FCR-2 B2B GCR-6 PACT Meeting SM - A SM - B GCR-6 GCR-7 DM BSO GCR-6 GCR-7 DM BSO Tuesday Wednesday Thursday GCR-6 GCR-7 RM GCR-6 LEB -B GCR-6 RM PMRS GCR-6 GCR-7 LEB -B GCR-6 B2B GCR-6 GCR-5 GCR-6 SCM GCR-6 Placement Preperation PP-HR PP-IT Friday Saturday Section - A Section - B FCR
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EXECUTIVE SUMMARY As director of Supply Chain Systems, I have decided to implement portions of the new supply chain strategy of Virtual Integration and strategies from companies like Dell. Although there are several key differences between the companies, Dell’s virtual integration strategy can be applied to Ford’s supply chain operation. A modification of the virtual integration system currently used by Dell could be applied to Ford’s dependent supplier base, distribution system, dealerships
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