Marketing Research Paper August 27, 2014 McDonald's Corporation The very first McDonald's was opened up in 1940. The name of the first McDonald’s, which was located in San Bernardino, CA, was McDonald's Bar-B-Que (Farfan). It was a typical 1940’s drive-in with roller-skating car hops (Mcdonalds.com). Richard "Dick" McDonald and Maurice "Mac" McDonald were the original owners (wm2@doney.net). The menu included 25 items, but simplified it to hamburgers and potato chips in 1948. Their McDonald’s
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1Introduction 1.1McDonald’s operations in international markets McDonald’s is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. It is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtuallyevery country in which it operates. 2McDonald’s and its external environment 2.1Political/legal factors
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Objectives 3 2.1 Vision statement 3 2.2 Mission Statement 3 2.3 Environmental Mission Statement 3 2.4 Objectives of Starbucks 3 3 Financial Analysis 3 3.1 Profitability and Revenue 3 3.2 Efficiency and Debt ratio 4 3.3 Product Mix Revenue 4 3.4 Global stores growth 4 3.5 Starbucks SWOT Analysis 5 3.5.1 Strengths 5 3.5.2 Weaknesses 5 3.5.3 Opportunities 5 3.5.4 Threats 6 3.6 Ansoff’s matrix analysis for Starbucks 6 4 Specialty Coffee Market Competition 7 4.1 Overview of Starbucks competitors
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food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand around the world. Lasr few years , there was an explosive growth in foreign markets offset slowing growth in the United States and with the economic downturn, more people
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service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html) II. Organizational Strengths
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ST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonald's is the world's leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many units
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SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance
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Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially in the area of global expansion. Gone is the traditional style McDonald’s that many people are accustomed with, McDonald’s
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Chapter 1 Problem Background of the Problem Businesses are built by entrepreneurs because of two usual reasons: 1) because they are given the opportunity to enter the market, 2) and of course, to gain profit. It takes a lot of time, money and energy to establish your own business. You first have to step into the shoes of the consumers and ask yourself, “What do I want/need?” And that is where business opportunity comes. Business opportunity is present because there’s a need, there are means to
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CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola,
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