pollution control, or energy efficiency. The consumers of today are more conscious about protecting the environment they are enlightened consumers and are known as green consumers. The success of the companies practicing green marketing has drawn the attention of the corporate, policy makers and most importantly the consumers. Green marketing is environment friendly sustainable and socially responsible marketing. Broadly green marketing involves developing the good quality products
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monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTLE analysis is in effect an audit of an organization's environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be better
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internal and external environment; an organisation can increase its success by adopting strategies which manipulate these factors to its advantage. A successful organisation will not only understand existing factors but also forecast change, so that it can take advantage of change within the environments in which it operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role
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spilling hundreds of tons of crude oil into the ocean and killing sea life all around. The frequency with which these environmental disasters fill Turkish news broadcasts -- along with the obvious insensitivity of the authorities towards both environment and health issues -- prompted me to learn about ways to prevent these types of disasters. At the age of fifteen, I decided to focus my studies on environmental sciences in order to equip myself with the technical tools I would need to make a real
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Change in almost any aspect of a business enterprise’s operation can be met resistance. Nowadays, changing in business circumstances requires managers to take preventive action aimed at stabilizing the enterprise and resolve conflicts that may threaten the enterprise’s future. Managers will be acting as change agent and responsible for managing the organizational change process. Change agents can be a manager within the organization, but could be a non-manager such as outside consultant who has objective
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The Macro Environment factors are: 1) Demographic Environment 2) Economic Structural Environment 3) Technological Environment 4) Political Environment MACRO-ENVIRONMENTAL FACTORS A business and its forces in its micro environment operate in larger macro environment of forces that shape opportunities and pose threats to the business. It refers the major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These
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CORPORATE SOCIAL RESPOCIBILTY: HOW ACCEPTABLE IS IT? INTRODUCTION In its regular functioning, organisations can have immense negative impact on its environment. The most obvious example being oil spills and deforestation for industrialisation, but industries as different as chemical manufacturing, mining, agriculture and fishing can do permanent damage to local ecosystems. Globalisation and its irreversible effects can also be blamed to a large extent to these organisations. While end consumers
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2010 m. December 3 d. External Environmental Factors Impacting Lithuanian Businesses Introduction First of all, it is very important to mention that every business has its own external factors, that indicate whether the business is going to succeed or not. Then, it is up to the business if they try to study carefully or not these external factors. By doing so, they will try to understand what the social, legal, political, technological factors are, and how they impact the market and their
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| Abstract of unicon investment solutionUnicon customers have the advantage of trading in all the market segments together in the same window, as we understand the need of transactions to be executed with high speed and reduced time. At the same time, they have the advantage of having all Advisory Services for Life Insurance, General Insurance, Mutual Funds and IPO’s also. Unicon is a customer focused financial services organization providing a range of investment solutions to our customers
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necessary to know everything there is to know in order to be involved in green computing. Basically, the whole green aspect came about quite a few years back when the news that the environment was not a renewable resource really hit home and people started realizing that they had to do their part to protect the environment. Basically, the efficient use of computers and computing is what green computing is all about. The triple bottom line is what is important when it comes to anything green and the
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