Case Study 보고서의 구성 표지; 사례제목,분반, 팀명, 팀원(학번,전공,이름) 본문에 포함되어야 할 내용(보편적 분석 방법); 1) 사례의 주제 2) 대상 기업의 중요한 연혁 및 일반현황 요약 3) 현황분석(케이스에 제시된 자료에 의한) 4) 제시된 문제점 5) 제시된 해결책 및 해결책에 대한 평가 - 내용 - 장단점 및 기대효과 - 평가 Case Study Questions 1. 답 2. 답 3. 요구되는 답이 새로운 대안이나 전략의 제시일 경우 - 내용 - 장단점 및 기대효과 등에 대하여 상세히 설명하여야 한다. 첨부; 참고자료 * 참고한 문헌 및 웹페이지 주소를 본문과 보고서 마지막에 첨부 하여야 한다. HOW TO PREPARE A CASE STUDY There is no single right way to prepare a case
Words: 1515 - Pages: 7
Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification
Words: 2510 - Pages: 11
DEMAND FORECASTING: EVIDENCE-BASED METHODS Forthcoming in the Oxford Handbook in Managerial Economics Christopher R. Thomas and William F. Shughart II (Eds.) Subject to further revisions File: Demandforecasting-17-August-2011-clean.docx 17 August 2011 J. Scott Armstrong The Wharton School, University of Pennsylvania 747 Huntsman, Philadelphia, PA 19104, U.S.A. T: +1 610 622 6480 F: +1 215 898 2534 armstrong@wharton.upenn.edu Kesten C. Green International Graduate School of Business, University of
Words: 12973 - Pages: 52
Critical Analysis of a Research Paper Towards an integrated contingency framework for MAS sophistication Case studies on the scope of accounting instruments in Dutch power and gas companies By Sandra Tillema Title The title suggests that the article will give guidance towards a contingency framework for MAS sophistication. The Contingency framework states that there is no one right way to manage an organisation, so the part “towards integrated [...] framework” with the word “contingency”
Words: 2321 - Pages: 10
A working hypothesis is developed from an operational point of view. The researcher is dealing with the new concepts and there is no source of information available for the research. • The Survey of Concerning Literature: Thus type of research study is simple and extensively used. The problem is well formulated and the hypothesis is developed. Hypotheses stated by earlier researcher may be studied again and their worthiness will be evaluated as a basis for further research. The people who have
Words: 2927 - Pages: 12
Crisis Communication in theory and practice: Analysis of cultural influence, strategy applicability, and stakeholder relevance in Australia and New Zealand Natascha Pancic A thesis presented in partial fulfilment of the requirements for the degree Master of International Communication Unitec New Zealand, 2010 ABSTRACT This research project explores crisis communication in theory and practice in Australia and New Zealand with specific focus on cultural influence, strategy applicability
Words: 50459 - Pages: 202
the comparison of teaching types of case verses lecture in Business Administration. In all school environments the importance of motivating a student to actually understand the course is the intended goal of all institutes. In this synopsis we will be looking at the independent and dependent variables described throughout the study. As well as the subjects used, how they were chosen and was the study valid and reliable. The idea to perform such a study was based on proving three hypotheses
Words: 757 - Pages: 4
(Guba 1994) Positivism is additionally yelled systematic Method. A forceful debate is obtainable on the subject of employing positivist paradigm that whether it is appropriate for communal sciences. (Hirschheim, 1985)So in this study of after sales services, researcher aims to test prior assumptions so positivist paradigm is good to follow in this study. 3.4.3 Philosophical Approach Taken For this study, we will select positivism as the study aims to check the theory by collecting the data from respondents
Words: 1510 - Pages: 7
Towards a Definition of Socio-Economic Research for the RESPECT Project A draft working paper by Ursula Huws, RESPECT Project Director Introduction The term ‘socio-economic research’ is in widespread use in the European Commission’s work programmes and elsewhere. In the Fourth Framework Programme, for instance, there was a programme entitled ‘Targeted Socio-Economic Research’ (TSER) and in the Fifth Framework Programme there were numerous calls for proposals to carry out socio-economic
Words: 2527 - Pages: 11
simplify research methods in educational settings. I hope this site can serve as a quick, practical, and more importantly, relevant resource on how to read, conduct, and write research. The contents are an expansion and revision of my class materials, intended for use as a refresher or as a free introductory research methods course. Topics are organized into five main sections, with subsections (in parentheses): * Introduction (INTRO)–a brief overview of educational research methods (3) * Quantitative
Words: 13095 - Pages: 53
