Structural Model of Fashion-Oriented Impulse Buying Behavior Eun Joo Park (Dong-A University, Busan, Korea) & Eun Young Kim and Judith Cardona Forney (School of Merchandising and Hospitality Management, University of North Texas, Denton, Texas, USA) BACKGROUND Dramatic increases in personal disposable incomes and credit availability have made impulse buying in retail environments a prevalent consumer behavior (Dittmar and Drury, 2000). In the USA, impulse buying generated over $4 billion in annual sales
Words: 2175 - Pages: 9
Factors Affecting Consumer Behavior MRKT 410 Consumer Behavior March 29, 2015 University of Maryland University College Introduction We do everything for a reason, even if we can’t articulate what the reason is. The goal of marketing is to satisfy consumers’ needs. That is why understanding motivation would lead to understanding why consumers do what they do. Different individuals react differently to the same stimulus. Below are influences that affect consumer behavior that include internal
Words: 1055 - Pages: 5
European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 3, No.3 www.iiste.org Effective advertising and its influence on consumer buying behavior Zain-Ul-Abideen (Corresponding Author) Department of Management Sciences, Abbasia Campus, The Islamia University of Bahawalpur, Punjab, Pakistan. E-mail: zuabideen@gmail.com Salman Saleem Department of Business Administration, Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan. E-mail:
Words: 6082 - Pages: 25
Impact of Advertising on Consumers’ buying behavior through Persuasiveness, Brand Image, and Celebrity endorsement Shumaila Ahmed and Ayesha Ashfaq ABSTRACT The present research paper is focusing on the impact of advertising on consumer’s buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers’ intentions towards the product and buying behaviors. The buying behavior is strongly influenced by
Words: 3557 - Pages: 15
PROMOTIONAL EFFICIENCY AND THE INTERACTION BETWEEN BUYING BEHAVIOR TYPE AND PRODUCT PRESENTATION FORMAT – EVIDENCE FROM AN EXPLORATORY STUDY Franz-Rudolf Esch, Joern Redler and Tobias Langner Justus-Liebig-University Track: Personal Selling and Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results
Words: 3364 - Pages: 14
of advertising campaign of Coca cola on buying behaviour of consumers in Malaysia Problem Statement This research aims to find out the different ways and forms of advertising and to try to assess or measure how advertising in different ways can lead to impact on customer buying behaviour. Coca-Cola has reasonable Advertising techniques and various types of adverting, like TV adverting, radio adverting, and billboard adverting, so the target consumers can aware of the products and acquire more
Words: 2017 - Pages: 9
services from the market for his/her own personal consumption is called as consumers. Consumers’ behavior deals with the study of buying behavior of consumers. Consumers buying behaviors are influenced strongly by Cultural, social, personal and psychological characteristics. Cultural Factors: The most basic cause of a person’s wants and behavior is culture. It includes the basic principles, perceptions, preferences and behavior that a person gets from his parents and relatives as a child. But whereas
Words: 589 - Pages: 3
3. LITERATURE REVIEW 3.1 . CONSUMER BUYING BEHAVIOR Consumer buyer behaviour is considered to be an inseparable part of marketing (keller, 2011) state that consumer buying behaviour is the study of the ways of buying and disposing of goods, services, ideas or experiences by the individuals, groups and organizations in order to satisfy their needs and wants. Buyer behaviour has been defined as “a process, which through inputs and their use though process and actions leads to satisfaction
Words: 1878 - Pages: 8
the company must understand what factors influence consumer buying behavior and how they make purchase decisions to satisfy their needs and wants. One great way to find market opportunities for Staples products or services is to study the social factors affecting the office supply retailing industry. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order. In general, consumers are moved by a complex set of deep and subtle emotions
Words: 1501 - Pages: 7
|Page no. | |Introduction |01 | |Model of consumer behavior |02 | |Physical influences within an individual
Words: 2501 - Pages: 11
