make a profit (Scarborough, 2012). 7-Eleven is a very successful brand and franchise that is known worldwide. As a frequent patron of this established, an opportunity has been identified to directly compete with 7-Eleven. As a competitor in the convenience store market the establishment would be called G’s Stop N’ Go. As a direct competitor, research is necessary to understand the strengths and weaknesses of 7-Eleven to be able to compete and make effective decisions. From state to state and city to
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we set out to launch our new plastic bottle we had the challenge of not only reaching the 12-24 male target, but reaching them near where a majority of purchases were made–at c-stores. The plan combined traditional outdoor elements such as 30–sheets and 8–sheets with non-traditional elements such as wild postings, c-store posters, aerial media and wrapped buses to cut through the clutter. The outdoor program was extremely effective at visually demonstrating the benefits of our new bottle (grippability
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franchisor and convenience store, 7-Eleven expanded the international market quickly especially in Taiwan. The main factor that made 7-eleven succeed is the marketing strategy and learning the global corporations marketing mix. Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores.” Among several
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looking to expand to a second location. Should the second store be as successful as the first we would look at expanding every three to five years to avoid rapid expansion. Management has combined experience of eighteen years’ experience. Highlights Objectives Our immediate goal is to expand to our second location. Our long term goals are to grow into a chain throughout the city and perhaps the country. Mission Statement To bring convenience and quality to corporate America by providing high quality
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especially given the greater distances and lower store density. Questions 1. A CONVENIENCE STORE CHAIN ATTEMPTS TO BE RESPONSIVE AND PROVIDE CUSTOMERS WHAT THEY NEED, WHEN THEY NEED IT, WHERE THEY NEED IT. WHAT ARE SOME DIFFERENT WAYS THAT A CONVENIENCE STORE SUPPLY CHAIN CAN BE RESPONSIVE? WHAT ARE SOME RISKS IN EACH CASE? As responsiveness increases, the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty
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SEVEN-ELEVEN JAPAN CO. CASE ANALYSIS What is the future outlook for Seven Eleven Stores in USA? Seven-Eleven is part of an international chain of convenient stores. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores, with more than 46,000 outlets. The Seven-Eleven business model consists of five key elements: * A differentiated merchandising strategy; * Utilization of 7-Eleven’s retail information system & Managed
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Case study of Seven-Eleven Japan Co. 1. Convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? Ways of responsiveness of convenience store Risks supply chain Fast replenishment: Cost of transport 1-3 times daily store delivery Rely on the stability of Transport Local inventory: Cost of inventory maintenance
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the world's largest chain of convenience stores group. 7-Eleven has become the common language of international convenience store, shops throughout the United States, Japan, mainland China, Hong Kong, Macau, South Korea, Singapore, Thailand, Taiwan, Malaysia, the Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia, Denmark and other countries and regions. The current global store the number of over 40,000 is the world's largest chain system. Stores the largest number of countries
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options at 7-Eleven stores, it's a wonder how 7-Eleven can keep up with it all. That is why we have gathered these fun facts because seeing is believing. 7-Eleven, Inc. 7-Eleven, Inc. is the world’s largest convenience store chain with more than 50,900 stores in 16 countries, of which nearly 10,200 are in North America, and the company has more outlets than any other retailer or food service provider. July 11 (7/11) is the official birthday of the 7-Eleven® convenience store chain. The company
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Seven-Eleven Japan was first established in 1973. They set up their first store in Koto-ku, Tokyo, in 1974 and the company was first listed on the Tokyo Stock Exchange in the month of October, in 1979. In 2004, it was owned by the Ito-Yokado group which alongside the Seven-Eleven stores, managed a chain of supermarkets in Japan and owned a majority share in southland-the company managing Seven-Eleven in the United States. The founder of both Ito-Yokado and Seven-Eleven Japan, Masatoshi Ito, started
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