Elliott Nelson South Delaware Coors Distributor * Strategic problem * Larry wants to buy a wholesale distributor of Coors * Has gone to Manson and Associates to conduct research on the plan to decide how to proceed * Given 9 different research opportunites to gain insight on the feasibility of the project * Limited funds can’t perform all studies, pick which ones are the best * Yes or no to opening plant * Cost * Issues * Cost
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Case 2 Coors Ceramics I. Problem Definition Coors needed a new information system that would allow the company to be more efficient in terms of managing the business. Having a new information system would allow the company to meet customer demand, have a well-organized delivery system and reduce costs. II. Review of Background Information With Coors’ old system, the company took two days to process new orders. Orders were not tracked, so the salespeople cannot determine if the shipment
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South Delaware Coors, Inc. Overview Larry Brownlow has an opportunity to invest in a distributorship for Coors beer in the South Delaware area. He has a $15,000 budget for research that he can purchased from a research supplier called Manson and Associates to help him make this decision. Larry also has a $500,000 trust fund coming available to him soon and the option to borrow $400,000 from family members and an additional $400,000 line of credit with the bank. Recommendation We have concluded
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be needed for him to start his business. 2: Coors is a family operated and controlled business. Also, there is only two wholesalers in the entire state, therefore having a big market share. 3: Manson was known for its quality in data, in respect to computer modeling. Problem The major problem is that, Larry needs to figure out what kind of research is necessary to complete his marketing research under $15,000 in order to determine whether Coors beers dealership is a potential market. my
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Overview Larry and his wife have agreed that the opportunity to acquire a Coors beer distributorship could not be overlooked. Larry wants to do research to see if it would be a profitable investment and has to decide which research study would be most effective to determine if the distributorship would be profitable. Recommendation 1) Analyze National and Delaware Per-Capita Beer Consumption for 1998-2002. 2) Conduct Consumer Study through focus-group interviews and a mail questionnaire
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MBA5240 Coors Distributor Case September 10, 2013 Prior to presenting our POV on whether or not Larry should proceed with the purchase of the Coors distributorship in Delaware we’d like to note the following assumptions: * The $500k will be enough to actually purchase the distribution rights and fund any necessary start-up costs * After a year or two Coors can achieve the relatively same market share in DE that it has nationwide (8.9%) * While seen as a more premium and better
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THE STAR METHOD The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing. Situation: Describe the situation that you were in or the task that you needed to accomplish. You must describe a specific event or situation, not a generalized description of what you have done in the past. Be sure to give enough detail for the interviewer to understand. This situation
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South Delaware Coors, Inc. Overview Larry Brownlow has an opportunity to invest in a distributorship for Coors beer in the South Delaware area. He has a $15,000 budget for research that he can purchased from a research supplier called Manson and Associates to help him make this decision. Larry also has a $500,000 trust fund coming available to him soon and the option to borrow $400,000 from family members and an additional $400,000 line of credit with the bank. Recommendation We have concluded
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Question 1 Link the Coors vision statement to Coors key business strategies or “six planks”. Are there any gaps? Coors key business strategies or “six planks” are overall well aligned with the company’s vision statement. Coors key business strategies, baseline growth, incremental growth, product quality, distributor service, productivity gains and people can be associated to Coors’ vision to focus on continuing to build upon its existing foundation by improving quality, service, boosting profitability
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PANKAJ GHEMAWAT Adolph Coors en el sector de la cerveza «No ha habido ningún otro ejercicio en los 113 años de historia que tiene la empresa Adolph Coors en los que hayamos tenido un éxito tan rotundo como en 1985». Tras esta introducción, la Memoria anual de Coors correspondiente al año 1985 mencionaba los récords alcanzados por la división cervecera de la empresa. En un año en el que el consumo nacional de cerveza estaba estancado, el volumen de cerveza de Coors aumentó un 13%, hasta un máximo
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