Development Plan for Blanc de Chine To: Lisa Liu, Vice CEO, Blanc de Chine Prepared by: Xiaoxi Zeng Submitted: 9 December 2014 Subject: Recommended strategy to for Blanc de Chine to enhance competitiveness Executive Summary: Luxury brand is regarded as the highest level of prestigious brand. Researchers underscore its intangible value and psychological value, for example: conspicuous value, society value, quality value and uniqueness value. Fashion
Words: 2256 - Pages: 10
used as a template to report major findings and organize your research. Several key factors must be considered as you analyze your industry: Geographic Area – Local?, regional?, statewide?, national?, international? Industry – Size, trends, outlook Product Buyers – Target customers Regulatory Environment Company Information – Identify and research most successful businesses Identify the Industry Determine the Standard Industrial Classification (SIC) Code and/or NAICS Code for the
Words: 940 - Pages: 4
MARKETING DECISION support system Marketing decision support system (MDSS) A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist, rather than supersede, employee decision makers in the complicated scenarios which are common in marketing. Also MDSS can be defined
Words: 2074 - Pages: 9
(a daily email and website dedicated to trends and deals for the savvy shopper). This bundling of retail and editorial is not new to publishing, magazines have long used editorial to sell the products contained in its ad pages. What is new, however, is a mainstream volume retailer like Target taking on an editorial voice to connect with their consumer. The Daily Candy voice is a highly influential one, and often takes the persona of your most in-theknow, trend-watching, fashionable and sample-sale
Words: 1182 - Pages: 5
to this strategy and consumer trends, Clorox should stay the path of being an eco-friendly, green organization. Current consumer preferences support the notion that green sustainability is a megatrend, not a passing fad. To achieve the Centennial Strategy goal of double-digit profit growth in 2013 and to implement green initiatives and best practices across all Clorox product divisions, small changes in strategy and an increase of approximately $18 million in marketing and advertising needs to happen
Words: 5015 - Pages: 21
MARKETING PLAN Table of Contents 1.0 Executive Summary 2.0 Corporate objectives 3.0 Marketing Audit 3.1 Market Needs 3.2 The Market 3.2.1 The Market geographic 3.2.2 The Market demographics 3.2.3 The Market behaviours 3.2.4 Market trends 3.2.5 Market growth 3.3 Macro Environment 3.4 Competition 3.5 Marketing mix 4.0 SWOT analysis 5.0 Key Assumptions 6.0 Marketing objectives and strategies 6.1 Mission 6.2 Challenges 6.3 Marketing objectives 6
Words: 739 - Pages: 3
AN INNOVATION STRATEGY FOR LG ELECTRONICS Thanks to the continuous technological innovation of handsets, the rise of mobile phones has been nothing short of phenomenal and the trend is expected to continue in the years to come (Frost & Sullivan, 2006). Their continued success is down to the fact that today’s handsets have become much more than simply mobile phones. A mobile phone can function as a camera, PDA and has many other features such as gaming functions and access to the Internet. Based
Words: 5551 - Pages: 23
on its footwear • Depends on mostly skateboarding style of clothing (Shoes, clothes, socks) • A Lack of innovation, hasn't been able to penetrate emerging markets compared to competitors (New balance, Nike) (Most shoes are still classic style) Opportunities • To create awareness of different sports in emerging markets and become a first mover in exclusive sports shoes brand made professionally (Skateboarding) • Sponsorship on sports events, teams etc (Geoff Rowley)
Words: 437 - Pages: 2
| Opportunities * Innovation * Growing demand for health and wellness products * Changing lifestyles * Global expansion | Threats * Competitors * Possible high costs of market entry * Growth of private label products * Increased trend in dining out * Consumer’s health concerns | Kraft Foods has strong reputation and delivers value added experiences and products to consumers. Customer loyalty is especially important to Kraft. When given a choice, Kraft makes sure consumers
Words: 538 - Pages: 3
Emerging Trends in Modern Retail Formats & Customer Shopping Behavior in Indian Scenario: A Meta Analysis & Review “If at first the Idea is not absurd, then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets
Words: 6954 - Pages: 28
