1. The Company Costa Coffee is a specialist coffee shop concept that is part of Whitbread, a FTSE-listed British leisure company operating in UK. Costa Coffee has been growing in sales, profits and number of outlets in the past 4 years with 75%, 86% and 39% growth respectively. Table 1.1 Key Financial Ratios 2011-2015 (in GBP Millions) Ratio 2014/15 2013/14 2012/13 2011/12 Turnover 952 805 670 542 Profit (Loss) before Taxation 125 93 87 67 Profit Margin 0.13
Words: 2572 - Pages: 11
assistance | 10% | | 4.0 | | | Selling Staff | 20% | | 4.5 | | | Total: | 100% | | | | | | Average Score: | | | 4.6 | | | Selecta ice cream has strong customer awareness. All of the respondents surveyed knows Selecta whether it is an aided or unaided one. 59% of them answered Selecta as their top-of-mind brand of ice cream. This is the reason why the brand got a perfect score in customer awareness. Summarizing all the verdicts that the respondents gave for Selecta, the brand
Words: 1412 - Pages: 6
Biscuit case 13 Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.5000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs
Words: 1653 - Pages: 7
Shaving Gel was sold at a price of $3.99 for 7-ounces, and a 7-ounce bottle of Satin Care was sold for $2.99. There are many strengths of the shaving gel product. In a survey ran by Dermavescent in 1995 questioning women about their ideal shaving cream or gel, and the results concluded that a moisture-infused, and irritation reducing product was preferred. By 2005, few brands were selling their product in tubes or bottles, and the desired packaging was the aerosol container. In order to cater to
Words: 809 - Pages: 4
BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems
Words: 2042 - Pages: 9
Coolers are designed to keep your food or drinks intact and cold. For that reason, it is highly recommended to look for a durable, heavy-duty cooler either for your hunting, fishing or camping. We have established the best coolers in the market today, in view of their durability, insulating value, ease of use and portability that are worthy of your voyage. Here are some of the best 4 coolers in the market: 1. Yeti Yeti is a brand name that has been at the forefront for a long time now in manufacturing
Words: 352 - Pages: 2
foods. This is the ideal low-fat, hi-calcium milk for adults who want to stay healthy, active and fit for life, Olper's Lite contains all the inherent nutrients of milk that can boost energy, without the extra calories that cause weight gain. Olper's Cream is a rich, creamy delight that has initiated a new trend not just amongst baking and dessert makeing, but also within conventional households, where it is generously splurged over every-day food items as the primary ingredient to enhance the culinary
Words: 386 - Pages: 2
SWOT Analysis Strengths: The first strength of the Dippin’ Dots is their unique and lucrative way of presenting ice cream to consumers by combining traditional ice cream features with new technology. The firm uses a different technique that calls flash freezing and it makes them enable to differentiate themselves in the competitive business environment. That unique and innovative way of production and presentation also makes the brand more attractive to its customers. Furthermore, the innovative
Words: 499 - Pages: 2
Financial Analysis 8. Growth and Expansion Plan (5 Year Future Plan) Pages 35-37 Executive Summary Business Name: Fresh Creams Owner/Sole Trader: Mr Kaan Polat Fresh creams are an ice cream parlour that sells freshly made premium ice cream and sells this in many different flavours. Fresh creams will also include hot/cold fresh sandwiches, hot beverages and smoothes. The hot beverage products will include a range of espressos, coffees, lattés and teas
Words: 14805 - Pages: 60
the ice cream business The ice cream market Key factors: Dynamism • Changeability • … So companies need to be extremely innovative and knowledgeable about market trends The world ice cream market can be described by the number of ice cream products sales, measured by their value or their volume (liters). The table shows the consumption data (per capita, in liters) of 18 As it can be clearly recognized, the selected countries for ice countries with the highest per capita cream and related
Words: 1467 - Pages: 6