Ferrero Group overview and key strategic axis A strong position in the Confectionery market #6 in the world (value MS = 4,5% in ’09) #3 in West. Europe (value MS = 9,1% in ’09) Mission: “High quality, crafted precision, Net Sales ’10 ~ 6,7 B€ (Growth vs LY +3,8% ) product freshness, careful selection of Gross margin ’09 ~ 1B€ the finest raw materials, respect and 22 000 FTEs consideration for our customers” Private and family-held company Geographic presence Presence in ~40 countries; 18 factories
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Honey, Syrup | Up 2.5% | Peanut butter | Up 2.5% | Thus, it is evident as you can see from the table shown above that sale of chocolate the highest among the other options by 5% approximately. Accordingly we can call this a big opportunity for Nutella to be the leader from the other competitors and raise its sales of Chocolate spread market. * Geographic’s, psychographics, and segmentation Target Market | Income &class | Advantages/benefits | (3-15 )year olds & Parents | Middle to low
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Ferrero SPA Corporation Ferrero is Italian manufacturer of chocolate and confectionary products being founded in the modest beginnings of 1946, when Pietro and Giovanni Ferrero started the company as a confectionary shop in northwest Italian town of Alba (Datamonitor, 2009). Today Ferrero International is the world’s fourth largest companies in the confectionery Market with 16 plants and 36 commercial companies all around the world, having 20,000 employees generating 35,000 cores of turnovers
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Michele Ferrero, Italy's richest man and the owner of a global chocolate and confectionery empire, died on Saturday aged 89”, the company proclaimed. * Michele Ferrero, the world’s wealthiest chocolatier and owner of the Nutella Empire, passed away on Saturday the 14th of February 2015 , at age 89. * He died at home in Monaco, Italy, on Valentine’s Day after months of weakness and illness, his company said. * Mr. Ferrero created the chocolate-hazelnut Nutella spread, Ferrero Rocher pralines
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The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in particular during the launch of the famous chocolate spread, Nutella, which appears after the death of the founder. His son Michel takes over the business at this moment. Ferrero is a Limited company to board
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Ferrero, which grew from a family pastry shop into one of the world's largest candy makers, first entered the U.S. with its Tic Tac breath mints in 1969. It followed up with Nutella in 1983, which went on to become hugely popular after a big advertising push. By the late 60's, mothers were more attentive to nutrition and kids became pickier about what they liked to eat. “Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with a balance between the two –
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products ,such as: OZO chocolate. Kinder Joy Eggs which is one of the first chocolate products which come with special toys for children were produced for the first time in Greece in 2008 (Thore 2008). Moreover, Kinder Joy is also one of the famous Ferrero company's strategic product that chocolate recipe is especially suitable to the taste of consumers and toys are safety for children. Today, the packaging of a product is not only used to
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Ferraro Rocher * Owned by the Ferraro Family * Share 7.3% of the world chocolate market * Pietro Ferraro invented 50% hazelnut, 50% cocoa confection * In 1963, Pietro’s son marketed Nutella * Ferraro’s offerings are consumables at all time of the day * Ferraro began expanding into Europe in 1956 by setting up a factory in Germany * Ferraro expanded into French, Autralian, Canadian, Asian, Puerto Rican, Ecudorians, finally the U.S. markets * In 1974, Ferraro company
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Table Of Contents Topics | Page No. | 1. Introduction | 3 | 2. Analysis | - | 2.1. Meaning | 4 | 2.2. Learning | 5 | 2.3. Self Cocept and Personality | 6 | 2.4. Culture | 7 | 2.5. Research | 8 | 2.6. Motivation | 9 | 2.7. Disposition, Recylce and Reuse | 10 | 2.8 Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13
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year, in 2006 exports of chocolate, 18,659,013 kilograms in 2007, exports of chocolate 21,348,669 kilograms, compared with 2006 growth of 14.41%. Chinese chocolate competitors divided into three camps: the first camp is a Dove, Cadbury, Hershey, Ferrero Rocher and others as representatives of the foreign brands, occupied the vast majority of high-end chocolate market share; second camp is a Le Conte, Caesar as the representative of the joint venture Vuitton brand, the leading mid-range chocolate
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