Advertising of Lux in India Selection of Media: There are number of Sources available for passing the product message. These are as follows; Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand
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April-May 2013 AUTOMOBILES AND AUTO ANCILLIARIES TANMAY AGARWAL Special Focus India Car Lease business to pick up Societe Generale's ALD Automotive 26 May, Mumbai According to ALD Automotive, the car lease business is expected to register huge growth in the upcoming years. Besides decreasing fixed costs, car leasing is also expected to particularly useful be for SMEs. Demand is expected to pick up in the pharmaceutical sector where increasingly companies are giving cars to their medical
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(span of control), coupling and structural embeddedness and specialization (role clarity). Case 1 - The Hindustan Unilever Experience By the end of year 2010, Hindustan Unilever Limited erstwhile Hindustan Lever Limited considered safely as largest FMCG company of India was faced by a dilemma, the market was becoming highly dynamic specially demand for some of its flagship products like Vim and Rin with forecast struggling to exceed 50-60% accuracy levels thus leading to a staggeringly high inventory
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People who buy chocolates for eating or gifting Children and families belonging to lower, middle and upper middle Target Group Positioning 201 Proton Cars | SWOT Analysis | BrandGuide Top 20 Companies of the World in 2012 Top 10 FMCG Companies in India 2013 Top 10 FMCG Companies in India 2012 Top 10 Information Technology (IT) Companies in India 2013 FacConnect-IIM Ahmedabad | Events and Competitions class As a sweet for happy occasions or auspicious beginning Product Portfolio 1.Cadburys Temptations
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TV penetration has moved from around 31 per cent in 2007 to 39.8 per cent in 2010 while motorcycles/scooter penetration increased from 9.5 per cent to 13.9 per cent in the same period. Around 75 per cent of the sales in fast moving consumer goods (FMCG) and consumer durables sectors are accounted by Indian rural markets. Industry experts are already saying that rural India is not only shining, but also is the new driver of growth for the Indian economy. Key Investments/ Developments Seeing
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said to be going global in this case moving from a Fast Moving Consumer Goods (FMCGs) market whose scope is purely domestic to a more complex market dimension- The business to business market. (B2B). Fast moving consumer goods (FMCGs) are those products with a short shelf life as a result of the high frequency with which they are sold and also because some of them are easily perishable. One major characteristic of FMCGs is that they sell fast at a relatively low cost. Examples of these products include
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[ WHITE PAPER ] [ PROMOTIONAL EFFECTIVENESS –THE CHANGING DYNAMICS OF MARKETING PROMOTIONS IN FMCG By: Martin Long – Head of Business Consulting IRI – UK ] EUROPEAN HEADQUARTERS: Eagle House, The Ring Bracknell, RG12 1HS Telephone: +44 (0)1344 746 000 [ PROMOTIONAL EFFECTIVENESS ] “It is clear that we are not in a traditional recession but actually are seeing a global economic realignment which will redefine our national economies after this downturn.” Thom Blishock – President of Consulting
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in enabling companies to compete effectively. The challenges are building and maintaining brand equity by keeping brands refreshed and relevant and restoring trust in brands, particularly in sectors under attack from regulatory or consumer groups. Fmcg businesses typically have a strong brand focus across the organisation, but there is no room for complacency. Here, the main challenge is optimising resource allocation. As a result, a number of CEOs and CMOs talked about further rationalisation of
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Executive Summary Reckitt Benckiser Bangladesh Ltd is a leading player in the FMCG market of Bangladesh with a focus on Health, Hygiene & Home. Making differencing from conventional playing company in Bangladesh Reckitt Benckiser has strong intention for modern developed capital budgeting technique in evaluating their potential projects especially in large R&D projects. The company mainly uses IRR. It uses sophisticated methods to project future cash flows. The company also uses scenario
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Industry Sales Forecast 5 Business Unit Forecasts 6 The Planning Gap – Differentiation 6 Segmentation of buyers 7 Competitive Situation 9 Category share and Leading Brands 10 Role of Imports 10 The Product 11 Marketing Objectives 12 Short Term Objectives 12 Long Term Objective 12 Differentiation 12 Quality 13 International quality product, one of the largest selling brands in Japan. 13 Packaging 13 Packaging Comparison 13 Product Life Cycle 13 BCG
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