manufacturing arm, Munch Food Industries Sdn Bhd and MunchWorld Marketing Sdn Bhd (incorporated in 1997), a full-fledged marketing services company that is the sole distributor Munchy’s products as well as distributor and marketer of other leading FMCG brands. Munchy’s products are present in approximately 60 countries around the world and in over 20,000 retail outlets in Malaysia. Munchy’s was ranked Malaysia’s Number 1 homegrown biscuit brand in 2008. The company decided to launch a new product
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yang dilakukan oleh setiap bagian organisasi menjadi 9 bagian yang terdiri dari 5 aktivitas utama, dan 4 aktivitas pendukung, seperti dijelaskan pada gambar berikut ini. Contoh penereapan dari konsep value chain pada sebuah perusahaan manufaktur FMCG and Households, adalah sebagai berikut : Departemen R&D sudah berhasil membuat formula produk baru Soffel dengan varian rasa bengkoang. Produk ini mempunyai kelebihan selain sebagai pengusir nyamuk, juga sebagai handbody. Bagian Produksi melalukan
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Executive summary This report identifies and analyses the management challenges outlined in the case study of Service Adhesives Ltd. The research draws attention to how Service Adhesives traditional corporate structure, outdated strategies and failure to implement qualitative initiatives leant to their reclining competitive advantage in their industry and the slowdown of their profit margins. The report finds that Service Adhesives prospects in their current operations are limited but with their
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Performance Abdus Sattar Niazi (Corresponding Author) MS Scholar, Iqra University Islamabad Campus, Pakistan Ph: +92 302 8500 777, Email: a.niazi55@hotmail.com Received: August 01, 2011 Accepted: August 11, 2011 DOI: 10.5296/jpag.v1i2.862 Abstract In the FMCG industry at global level, the business environment has changed with intense pressure on organizations, to become ‘Learning Organizations’ and stay ahead of their competitions by bringing innovation/reinvention in training and development strategy while
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Strategic Management Project Tri-Pack Films Ltd. MBA - 10 Presented to: Ma’am Tasneem Fatima Prepared to by: Aneela Khan (6116) Bibi Hamna Marjan (6118) GhosiaMumshad (6117) MahnoorNaeem (6114) Acknowledgments First and for most we are grateful to Almighty Allah for giving us the strength and wisdom to work on this project and bring it to completion. We would also like to thank our Strategic Management teacher Ms. Tasneem Fatima, who motivated us throughout the semester and
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HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI, we have finally streamlined, advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar, IT Group Manager, Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai, Maharashtra, India Industry: Consumer Products Employees: 15,000
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was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly
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HLL mkt -consumer-oriented approach -consumers->urban & semi-urban areas -> wealthy, middle class -mktg: extensive distribution sys.-> a source of comp adv. -> better than competitors -> very efficient and convenient to offer products to consumers ->extensive retail network -> connected seamlessly by most sophisticated distr. chain -> royal retailers -> bec. a large portion of rev comprised of Unilever
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and react rapidly in conditions of high competition. Key Strengths • Thorough knowledge of marketing and sales; analysis of clients' needs; devising and implementing customized solutions. • Developing an extensive business network in the FMCG, IT and Furniture sectors. • Delivering revenue and profit gains within highly competitive European retail markets. • Preparation of export development strategy for European countries; make business cases based on unique characteristics.
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Integration of Customer Marketing Plans and Joint Business Plans into supply and sales operation demand planning hence an accurate internal supply forecast in line with market demand. Key Requirements: •Minimum 1 to 3 years relevant working experience (FMCG) •1
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