images, frequently designed to associate the product with feelings of pleasure stemming from fantasies and anxieties (Craig 1997). Advertising can also be defined as a paid for mass-media communication, and a means of managing and controlling the consumer markets at the least cost (Brierley 1995). It is clear that advertisers seem quite willing to manipulate these fantasies and exploit our gender identities to sell products. Gender is a social construct, a dichotomy that exists in all societies
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population Macroenvironment: Demographic Demography: The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics. Macroenvironment: Demographic Changing Age Structure of the Population Age Group: Baby Boomers Born between 1946 and 1964, people born post– World War II. 1/5 of Australian population. Cherish youth, convenience and individuality. Individualism has led to a personalised economy. Changing Age Structure of the
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Journal of Business Research 52 (2001) 263 ± 275 The behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation
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Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for
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making process of consumers while they purchase a certain product or a service using the principles of consumer behaviour. I have chosen to analyze the making process of consumers while they purchase a mobile device. The brand under study is Karbonn mobiles. In order to better analyze a consumers buying behaviour I will be working under two assumptions through the assignment. One – the consumer is an under-graduation student with low disposable income from India (cost conscious consumer). Two – he is
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maintenance (Qantas Annual Report, 2013). Qantas Group also has dual brand strategy. It operates under Jetstar Airline, as a subsidiary. Jetstar is operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing hi-end experience for business class and corporate customers. They all have a major influence on the business, its strategy and therefore its
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Asian Social Science; Vol. 8, No. 12; 2012 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products Jacob Cherian1 & Jolly Jacob2 1 2 Department of Management, College of Business Administration, Abu Dhabi University, Abu Dhabi, UAE Department of Applied Sciences, College of Arts and Sciences, Abu Dhabi University, Abu Dhabi, UAE Correspondence: Jolly Jacob, Department of
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high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides
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says the content of the message is an important factor. When trying to persuade a person, we may look at both sides of the argument, the positive and the negative effects. Research on one-sided and two-sided messages found that two-sided messages influence attitudes more than one-sided messages to those which are likely to be hostile towards the argument being presented. However, if the audience is less intelligent, or already favouring the argument being
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Telesales department of Banglalink have already acquired more than 150, 000 competition customers leading to an increase in customer base. Hence, in the current study, the research intends to examine the activities of the Telesales department and the behaviour of customers towards telemarketing in case of purchasing Banglalink SIM from Telesales. 2. Statement of the Problem The job of Telesales is to acquire competition customer offering duplicate dial and bridge a relationship between those customers
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