used promotional tools is sales promotion which provides incentives to customers or to the distributor channel to stimulate demand for a product. This study is aimed at assessing the role sales promotion play in influencing the consumer buying behavior of telecom consumers. A non-probability sampling technique was used for the study and the sample was selected from a population of telecom service users resident in the Accra Central. A five point Likert scale Questionnaire will be used in acquiring
Words: 2345 - Pages: 10
Ethics Influences on leadership and management Tom Raes Subject: Leadership Professor: Alasdair White Date: 21/02/2013 Introduction Ethics in leadership and management is something that was something that existed in corporate culture, but pushed to one side. This gradually changed during the last few years where we have experienced multiple scandals. Even today we feel the effect of several decades of unethical behaviour in cultures, corporations and even sports. The world news
Words: 1802 - Pages: 8
SERIES II ‘IT’S NOT JUST A SMALL CAR, IT’S AUSTRALIA’S SMALL CAR’ Executive Summary Consumer behaviour is the study of how individuals behave and decide their purchase, use and dispose of goods and services to fulfil their needs and desires (Kotler & Keller 2009, p. 150). The findings of this report are related to the use two of the consumer behaviour areas: decision making process and consumer motivation to evaluate the integrated marketing communication (IMC) of Holden Series II Cruze
Words: 5312 - Pages: 22
CHAPTER 1 INTRODUCTION 1.1 Introduction and objectives The consumer brand relationship depends on largely on the successful establishment of the brand meaning. In highly competitive markets brand loyalty generates numerous benefits like erecting barriers to competitors, generating greater sales and revenues, reducing customer acquisition costs, and inhibiting customers' susceptibility to marketing efforts of competitors (Knox and Walker, 2001; Rundle-Thiele and Mackay, 2001). The primary objective
Words: 7148 - Pages: 29
respondents’ identification with ethical issues affects their attitudes and subsequent consumption choices. Key words: organic foods, health consciousness, food safety, ethical self-identity, structural equation modeling, attitudes and intentions, rural consumers. Background The organic food market has grown substantially over recent years across the globe (Giffort & Bernard 2006; Padel & Foster, 2005; Lockie et al. 2004). Several reasons have been proposed for this move towards purchasing organic within
Words: 6148 - Pages: 25
organism (MacCracken et al, 2011). As with all innovations, these developments in biotechnology have led to numerous studies about whether the benefits outweigh the risks (Shah, 2002). In the case of GM, the uncertain benefits and unknown risks might influence public perception (Ronteltap et al., 2007). Therefore, the purpose of this paper is to evaluate a wide range of published studies on public attitudes towards GM food, including studies by the FSA (2003), Sheldon et al. (2009) and Bredhal (1999),
Words: 1465 - Pages: 6
company define and divide the market into different and smaller groups with different needs and behaviour. And market targeting is the processes of analyse and select one or more of the markets segments to enter on it, so is a specific group of customers at which the company is going to focus at. Developing the marketing mix Marketing mix is a set of controllable variables, that means all the things you can manipulate to influence the demand of a product is also called the 4 Ps Product: It
Words: 3988 - Pages: 16
Consumer traits and behavior Team A Psy/322 Consumer traits and behavior Several topics will be discussed throughout this presentation starting with psychological and social processes that may influence consumer behavior. It has been determined that the consumer play the role of demander and care receiver through good harmony with consumer behavior as the bases of emotion. The corporation plays the role of supplier and philanthropist, through effective corporate strategy and
Words: 2534 - Pages: 11
include BHS, John Lewis, Marks and Spencer, George at ASDA, TK Max and Debenhams. PESTLE ANALYSIS Political A political analysis is the ability of an organization to adapt to different governmental directives. Political factors that might influence the performance of an industry include policy changes and amendments, governmental initiatives and regulations that might force a company to revaluate
Words: 2254 - Pages: 10
Using market research to support decision making MARKETING Introduction Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for example, might be considering opening new stores, expanding internationally, proposing to diversify its product range or thinking about acquiring another company. Before proceeding, the business will require specific information to understand the
Words: 2183 - Pages: 9
