reversed the sales drift among men. But what about women? Autumn 2007 sees the next stage in coca-cola’s marketing strategy: the launch of diet coke plus. Diet coke has been a fantastic success since its launch in 1982. Its 25th birthday has been celebrated in 2007 through a special silver can (very hard to get hold of). Diet coke has been called ‘the greatest extension strategy in business history’. In the UK Diet Coke’s silver can often outsells coke’s red one. But although it meets the consumer
Words: 1381 - Pages: 6
_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest October 07 2015 14:24 _______________________________________________________________ 07 October 2015 ProQuest Table des matières 1. The Huawei Report 2013-2023 - The Major New IT & Mobile Player in the 4G LTE Era............................ 07 October 2015 ii 1 ProQuest Document 1 sur 1 The Huawei Report
Words: 5291 - Pages: 22
the device would be just as big a hit is it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia and others' Jennifer L.Schenker 'the iPhone in Europe: Lost in Translation', The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European
Words: 2897 - Pages: 12
Smartphones: Building profitability and loyalty in the mass-market Industry Briefing In many mature wireless markets, smartphones already account for one in three handsets sold. By the end of 2011 they will have overtaken featurephones. As the wireless industry’s fastest growing category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies
Words: 9854 - Pages: 40
TM Beyond branches Innovations in emerging-market banking A report from the Economist Intelligence Unit www.eiu.com Beyond branches Innovations in emerging-market banking Contents Introduction Innovative financiers A successful formula in Peru Going mobile in India The allure of transfers Profits among the poor Banks extending their reach Riverboat lenders in Brazil Small loans prove profitable in Indonesia Attijariwafa looks south in Africa Betting on savings in Colombia Partnerships
Words: 16331 - Pages: 66
CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang We will be the communications leader in an increasingly connected world. Vodafone website, 2009 In 2009, Vodafone, the world’s largest mobile telephone operator by revenue, was under increasing pressure to develop a strategy to ensure leadership in the rapidly growing market for high-speed internet services in its UK home market. The challenge for the company was that the development of new
Words: 6120 - Pages: 25
Netflix in 2012: Can It Recover from Its Strategy Missteps? Company Overview: Netflix Corporation was established in 1997 by the current CEO, Reed Hastings alongside software executive, Mark Randolph. They are the world’s leading internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere
Words: 3245 - Pages: 13
which HTC encounters can be related to two facts. Firstly: HTC operates in a highly competitive, fast growing market, which is driven by innovation and technology-based developments: In 2011 annual growth of the smartphone market was recorded at 61% (Yoffie, Alcacer, Kim, 2012). Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to
Words: 3280 - Pages: 14
Marketing strategies Chapter 7 q KEY TERMS | marketing aims: the broad, general goals of the marketing function within an organisation. marketing objectives: the specific, focused targets of the marketing function within an organisation. marketing strategies: long-term or mediumterm plans, devised at senior management level, and designed to achieve the firm’s marketing objectives. marketing tactics: short-term marketing measures adopted to meet the needs of a short-term threat or opportunity
Words: 3736 - Pages: 15
The product I choose to be obsolescing is a landline also known as POTS (Plain Old Telephone Service). The landline phone has been on the decline and has been replaced with cellphones. In the late 90’s and early 2000s the landline was used to connect to the internet. To cellphones can be used as mobile hotspots to connect wirelessly to the internet using a laptop, notebook, Generation Y is contributing factor of the cellphone is now become a house phone. Consumers, who like the variety and the convenience
Words: 1495 - Pages: 6
