Communications campaign (IMC) for the Procter & Gamble subsidiary Gillette, specifically for the most recent and advanced female razor: the Venus Embrace. The 2010 Winter Olympics held in Vancouver‐Whistler offer a unique opportunity to promote the Gillette Venus Embrace razor by capitalizing on the Olympic passion and enthusiasm. The female razor industry in Canada is valued at approximately $150,000,000 CDN, with the Venus brand currently controlling 28% of this market. The IMC plan is designed to
Words: 452 - Pages: 2
[pic] Consumer Behavior Outline for Exotic Smokes Cigarette Company The IMC Plan Project for On the Mark Accounting and Tax Service, LLC means starting at zero with the IMC campaign planning. The CEO of the company knows that acquiring and retaining clients is an ongoing process, and now is the time to complete an analysis to determine what, if any, changes need to be made to the marketing communication efforts. There are many reasons a formal campaign plan should be created: it will provide
Words: 440 - Pages: 2
2))) core competences الاختصاصات الأساسية The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. In this article we explain the idea and help you use it, on both corporate and personal levels. And by doing so, we show you how you can get ahead of your competition
Words: 12044 - Pages: 49
Belch: Advertising and Promotion, Sixth Edition Front Matter Preface © The McGraw−Hill Companies, 2003 Preface The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types
Words: 31478 - Pages: 126
Apple Inc. Discuss how various forms of IMC can be used to communicate with its target audience by taking an audience or touch point perspective. Various forms of IMC can be used to communicate with its target audience by taking a touch point perspective. In this case Apple understands that buyers’ observations and attitudes towards its brand are the consequences of the information they receive and see out there, and from experiences they have had with their products. They know that not all touch
Words: 1170 - Pages: 5
Konsep Integrated Marketing Communication (IMC) adalah suatu konsep perencanaan komunikasi pemasaran yang menyadari nilai tambah dari suatu rencana komprehensif yang mengevaluasi peran strategis dari berbagai disiplin ilmu komunikasi misalnya periklanan umum, penjualan personal, pemasaran langsung, promosi penjualan, hubungan masyarakat, dan menggabungkan berbagai disiplin ini untuk memberikan kejelasan, konsistensi dan pengaruh komunikasi yang maksimum melalui integrasi menyeluruh dari pesan – pesan
Words: 1045 - Pages: 5
EXECUTIVE SUMMARY A cogent summary (maximum: two pages) of exactly what your IMC plan involves. Among the items to include are: • Campaign Title: Provides the title of the campaign developed by the team • Major target audiences • Time period of the plan • Campaign objectives • Campaign theme/slogan • Overall budget total • Budget breakdown (Pesos and percentages) by each major IMC element and each medium • Summary of media used (Media flowchart) • Evaluation
Words: 2973 - Pages: 12
August 2010 Abstract Graves Enterprises decided to move to an integrated marketing communications (IMC). The IMC will evaluate the strategic roles of various communication disciplines. Joshua Edwards has worked closely with Rena Morales, the Marketing Director of Commercial Products and Abbey Buzwelda, the Financial Analyst. A few suggestions have been made that will help improve the IMC. Including the “360-Degree View” in the communication plan and adding a budget are key to implementing
Words: 753 - Pages: 4
The Course Project: An Integrated Marketing Communications (IMC) Campaign Plan The Course Comprises 4 Deliverables: Week 1: Topic Proposal Form Week 4: Course Project Outline Week 7: Final Report Week 8: PowerPoint Presentation The 4 Key Objectives of this Project: 1. Demonstrate a good understanding of a typical marketing problem, through a clear identification of the problem and careful analysis 2. Application of marketing concepts associated with the marketing mix, branding
Words: 1499 - Pages: 6
Summer Final Examinations, 2015 ADVT7508 Fundamentals of Advertising Venue Seat Number ________ Student Number |__|__|__|__|__|__|__|__| Family Name This exam paper must not be removed from the venue ____________________ _____________________ First Name _____________________ School of Business SAMPLE EXAMINATION Summer Semester SAMPLE Final Examinations, 2015 ADVT7508 Fundamentals of Advertising This paper is for St Lucia Campus students. Examination Duration:
Words: 1536 - Pages: 7
