capture our target market gradually. We are forming a new company. We are offering sugar free 100% pure strawberry juice in 250ml, 500ml and 1000ml bottles. Initially we are focusing on higher, higher middle and middle class segment (according to income). We will start our operation by distributing our products in Dhaka and Chittagong division. We will distribute our product by two well known retail chain shops as well as by other retailers through wholesaler. Initially we are setting up a plant which has
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CASE: MATTEL AND TOY RECALLS Toy Industry Our presentation started with the industry introduction. Based on the case, toy industry was growing if we compared the results with the previous year. In 2007, the global toy market was around $71 billion business. Though 36% of the market was on the hands of North America, the growth pace was slower than Asia. Especially in China and India it was estimated that market would increase 25% more than previous year. The toy industry in USA had about 880 companies
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Question 1 Companies create ad campaign is to create the awareness of their brand. To communicate to their target audience what is their product, price, place and promotion. Marketers use and coordinate many different forms of communication with consumers. To create a brand they need tools or instruments or in marketing collective terms we called it Marketing Communication (MC) functions. MC functions consist of advertising, public relations, sales promotion, direct marketing, personal selling
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Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study
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little introduction to the company is in order. In 1858, Macy’s was born, meaning 153 years of running. Macy’s is one of America’s iconic retailing brand and department stores. The department store has about 800 stores open throughout the United States as well as a website. Macy’s management states, “Macy’s offers powerful assortments and the best brands, tailored to each and every customer with obvious value, engaging service and unforgettable moments,”(Macy’s Inc, n.d.). Macy’s is sure to embrace
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and new brand to Malaysian market. The product is Missha Snail Cream from Missha Cosmetic, A South Korea Cosmetic Company. Missha Snail Cream is a skincare product that is effective in healing, soothing and regenerating the skin. The analysis allows us to select the best strategies for this product. Out main aim is penetrating the Malaysian market and become the top brand of cosmetic in this country. Success will be reflected by the number of sales, of course and loyal customer of the brand. 2.0
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an essential advertising directive every business needs to succeed in pursuing profit, service, or success vertically and horizontally in any business venture. Marketing pertains to sales, packaging, public relations, distribution, pricing, name brand recognition, designing, promoting, exchanging, processing products, and services to attract potential target market customers. Everything consumers come into contact with has a marketing directive or strategy attaching itself to a certain marketing
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| Positioning refers to “target consumer’s” reason to buy a brand in preference to others. Whereas, Psychographic segmentation involves dividing market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows
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individuals, communities and brands. The old model of powerful, faceless company and impotent consumer is long gone due to the rise of social media, and online communities. Brands as publishers means that those companies who can build up followings via the ‘personality’ of their social profiles will be the companies best positioned to distribute and gain engagement for their on and offsite marketing content. Social profiles: The Great Leveller Never before have brands been so vulnerable to, not
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For host country we picked our home country Bangladesh but since they have shut down their business in 2007 we couldn’t find those tools they used for their promotional activity .So here Promotional tool: Advertising: As Ariel us using low pricing strategy in other country, they can use the same strategy in Bangladesh to grab the customer. They can use both the print media and the non print media Like- Showing TVC which are going to be run on drama channel. In printed media, the company can
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