lifecycle reaching, acquiring and retaining the rural customer. In terms of reaching the rural consumer, the biggest obstacles facing companies are inadequate distribution networks, partners with limited capabilities, long payment cycles, and weak marketing channels. Not surprisingly, respondents to Accenture survey cited high cost-to-serve the rural markets as the number one challenge: more than 50 per cent listed it as one of the top three challenges they face. As far as rural customer acquisition
Words: 1936 - Pages: 8
the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government
Words: 2764 - Pages: 12
BUMKT6942 International Business TITLE: How to operate successfully in an international environment Submitted to: Submitted By: DESS PEARSON Munish Grover-30115494 Harshdeep Singh-30127854 Jing Li-30131749
Words: 3505 - Pages: 15
Indian Media and Entertainment Industry: An Analysis of Cases By Megha Iyer (Asst. Prof. SCS) Ruchi Tewari (Assoc. Prof. SCS) Hardi Oza (Academic Associate SCS) Introduction India shining is becoming an accepted and taken for granted term and availability and access to the global resources a reality. In this background, it is interesting to note the impressions casted by various sectors and the patterns within the industry. One major sector which is at the base and impacting business
Words: 3020 - Pages: 13
differentiate itself from Indian competitors, and target the industry’s global leaders. TCS understood that in order to remain India's largest IT service company and achieve it's "10 by 10" goal, it needed to enhance it's strategy and differentiate itself from other competitors domestically and globally. TCS therefore created the "Experience certainty" campaign. This growth strategy that is based on differentiation positions TCS as provider of operational excellence, relative to its Indian and global competitors
Words: 2780 - Pages: 12
deal with Non-Market Issue By (Student Name :) Foundation Course- Tutor: Institution: Date: 1. Issue Greenpeace Company, Indian branch, has for the last one month suffered administrative and political fallout with the Indian authorities over what it calls ‘strangulation by stealth.’ (Bhalla 2015). According to Aulakh (2015), there is a public struggle between the Indian government and Greenpeace, who see it as a “threat” to national development. Further, a report from an intelligence unit from
Words: 2841 - Pages: 12
IJRFM Volume 2, Issue 2 (February 2012) ISSN: 2231 -5985 FIIS: FUEL OF INDIA’S GROWTH ENGINE Dr. Ankeshwar Prakash * Dr. Dharamveer ** ABSTRACT A f avorable business environment fostered Indian economy after 1991 -92, when t he government of India opened the door for foreign capital in the way of direct investm ent and t hrough foreign institutional investors. Consequently, the international capital inflows have been increased tremendously during last two decades. The capital is
Words: 6637 - Pages: 27
Economic Environment of Business Report On “COST EFFECTIVENESS AND INDIAN INDUSTRY” Course Instructor: Dr. S.P. Das Economic Environment of Business Report On “COST EFFECTIVENESS AND INDIAN INDUSTRY” Course Instructor: Dr. S.P. Das Submitted By: | Astha MathurSection C | Roll No.: | UM15135 | Submitted By: | Astha MathurSection C | Roll No.: | UM15135 | CONTENT Sr. No | Title | Page No. | 1 | Abstract | 4 | 2 | Introduction
Words: 3809 - Pages: 16
CHRIST UNIVERSITY Mid SEMESTER EXAMINATION JAN 2014 ( II Sem UG and VIII BHM) : Time: 9:30 to 11:30am Day & Date | 16/01/2014Thursday | 17/01/2014Friday | 18/01/2014Saturday | 20/01/2014Monday | 21/01/2014Tuesday | 22/01/2014Wednesday | II Sem -B.A Programmes HEPEPS | English | Languages/Ad. English | | Political Science | Principles of Macro Economics | Contemporary IndiaSociology | PSEngPSEcoJPEng
Words: 2645 - Pages: 11
(Kretzberg, 2007). Therefore, Lincoln Electric Company has a chance to join with other company to venture in the Indian market. Through the joint venture strategy in Indian market, Lincoln Electric has a chance of attracting wider market share in the region. The major consideration is done through extensive study of the market situation through various considerations. Market environment has a wide consideration depending on the factors such as political, social and economic integration. The basic
Words: 2326 - Pages: 10