Service Request SR-kf-013 Team D BSA/375 July 6, 2015 Dr. Cheryl Mason Service Request SR-kf-013 Introduction Kudler Fine Foods (KFF), an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has documented interest in the development of a Frequent Shopper Program to allow enhanced information management by tracking customer-purchasing trends. This request is in an effort to boost revenue, increase loyalty, and maximize profitability of KFF’s
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Kudler Fine Foods Introduction Kudler Fine Foods has reviewed a significant growth in business. Expansion has been discussed on implementing services, increasing consumer purchase cycle and furthering efficiency of Kudler Fine Foods operations. Kudler Fine Foods strategic objective is to increase loyalty and profitability from customers. Customer’s purchases will be tracked through a Frequent Shopper Program using a point-of-sale (POS). The program will keep track of an individual customer’s purchase
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Kudler Fine Foods Paper Kudler Fine Foods Frequent Shopper Program will be a great way to reward customer loyalty and increase revenue. As long as Kudler hashes out the potential ethical, legal, and information security concerns the Rewards program will be a huge success. Ethical Something to watch out for is honoring your customer by continuing to provide not only quality products but also providing the things loyal customers see within the advertisement. If at the time certain products cannot
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Kudler Fine Foods: Strategy Discriminating palates demand the best, and Kudler Fine Foods is there to provide that for them. Kathy Kudler's vision of a one stop shop for everything gourmet, from locally grown organic produce to top-of-the-line cooking utensils has been resounding success. In just a few years she has expanded her business to three stores with future plans to add additional locations. The strategy for improving her business will now hinge on building customer loyalty. Kudler will
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Kudler Fine Foods SR-kf-013 Frequent Shopper Program Kudler Fine Foods implementation of a frequent shopper program is believed to boost sales and customer loyalty (UoP Virtual Organization, 2004). This customer service enhancement has benefits for both the company and the customer as long as the requirements are reviewed and met sufficiently. The aspects that will be highlighted are as follows; System requirements, Legal and Ethical requirements, and Security. A financial review will
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Market Structures ECO/365 Differentiating Between Market Structures Kudler Fine Foods (KFF) commits to provide its customers with the finest selection of foods and wines available on the market. The owner’s vision is to be the premiere gourmet grocery store for discerning shoppers seeking the best meats, produce, cheeses, and wines (Apollo Group, Inc., 2011). To further her mission and vision, owner Kathy Kudler formed the business within the monopolistic competition market structure, developed
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Kudler Fine Foods Gregory Salazar Mkt/421 April 10, 2013 Jose Medina Kudler Fine Foods Introduction Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has
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Request SR-kf-013 Paper (Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope
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services and locations and providing hours and contact information. Kudler’s current site is more of a place holder on the web than an advert for their services. The current marketing strategy consists of a few sections describing some of the focus that Kudler has towards specialty and premium products. The method of collecting feedback is to direct users to a survey. The survey is located on the main menu and is designed to make the user immediately leave their site. The nine question survey is a sliding
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Kudler fine foods is a group of stores opened to provide the local area’s with a gourmet touch, The store has experienced in a relative aspect a good amount of growth. The Kudler fine foods company wants to improve efficiency of its operations as well increase the consumer purchase cycle (Kudler Fine Foods). Kudler is taking a different type of business aspect to make changes that will resonate through the company. Kudler will have to make the necessary business adjustments, using a marketing analysis
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