2010-0806 Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs
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1. History Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. The soap is currently manufactured by Hindustan Lever Limited in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back
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Inside the Soap Category in India |Soap is a product that many people might take for granted or consider rather ordinary, but for some, lathering up | |can be a treasured part of a morning or nightly routine. | | | |Scented or unscented, in bars, gels, and liquids, soap is a part of our daily lives. In the United States, soap is|
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TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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Market Segmentation, Targeting and Positioning Markets Market segments for Bicycles 1 (Exercisers) 2 (School-goers) 3 (Transportation riders) 4 (Adventurers) Markets MARKET SEGMENTS Groups of customers with different wants, buying
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|How Did Advertising Start in India? | | |By B Sumangal; Illustration by Anup Singh | |The first newspaper in India was brought out by an Englishman James Augustus Hickey in 1780 who was stationed at Calcutta. The | |paper was brought out on Saturdays and was first called the Calcutta General Advertiser or Hickey's
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APPENDIX 18 PEARS BRAND HISTORY Pears transparent soap is a brand of soap first produced and sold in 1789 by Andrew Pears at a factory just off Oxford Street in London, England. It was the world's first transparent soap. According to Unilever records, Pears Soap was the world's first registered brand and is therefore the world's oldest brand. Launched in India in 1902, Pears exuberates a long heritage of purity and pristine. Pears soap is now made in India by Hindustan Lever a company in which Unilever controls
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QUESTIONNAIRE 1.) What kind of bathing soap do you normally use currently? 1 : Bar Soap , 2: Liquid Body wash/gel , 3 : Both ....... 2.) Which brand of liquid body wash or bar soap do you use? 1 : Axe , 2 : Dove , 3 : Lux , 4 : Fiama Di Wills , 5 : Fa , 6 : Vivel , 7 : Dettol , 8 : Others(specify) ....... 3.) Where
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portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter’s day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We’re constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and
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