decisions of BT. 6 2.2 Propose segmentation criteria to be used for BT products in different markets. Chose one example for demographic and one for geographic segmentation. 8 2.3 Choose a targeting strategy for a selected product/service of BT 8 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations for BT. 9 2.5 Propose new positioning for a selected product/service of BT 11 Task 03 12 3.1 Explain how products are developed to sustain competitive
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Abstract This paper is written to introduce a new product to assist diabetic patients with keeping their physician informed of their blood sugar levels using modern technology. The XLR8, will allow Type I Diabetic patients the option of sending their blood sugar level results to their physician electronically instead of keeping a written log and waiting for a scheduled doctor appointment. XLR8: Using Technology to Control Diabetes and Accelerate Patient Treatment Green Innovative Technologies
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What is marketing ? Example-bikroy.com is an online based website which serve customer buy,sell and exchange products through online. What is marketed ? Example- Goods-Examples are: refrigerators, television sets, food products, machines etc Services-Example- car rental firms Experiences-Example- travels Events- Example-artistic performance Persons-Example-artists Places-Example-local business associations Propersites-Example-bonds Organizations-Example-performing arts organisation Information-
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identify the distinctions of marketing strategies in developed, less developed and developing countries. During the analysis there are several remarkable trends found in two countries such as it seen developing countries have a large demand for foreign product while developed country have good level of self sufficiency. Furthermore, in developing country entry barriers are low as compared to developed country. The key opportunities found in Bangladesh are; a great demand of powder milk due the vast shortage
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Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and •
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IN THE INDIAN CONTEXT Indian Market • Avg Growth Rate : 8% per annum for five years • Despite declining global trends, the value and volume figures for 2009 stood at 40.6 Billion units and INR 54.6 billion. • The rate of growth was 8.5% in value and 15.4% in volume. • Premium Watch Segment Growth Rate : 20% p.a. • First Company: HMT launched in 1960‟s • Titan, a TATA and TIDCO joint venture started in 1984, is currently the top player of the Indian market. • After 1992 liberalization,
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| | |3. World’s largest pouched milk brand | | |4. Highly diverse product mix | | |5. Robust distribution network | |Weakness
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COLLEGE OF SCIENCE, TECHNOLOGY AND APPLIED ARTS OF TRINIDAD AND TOBAGO (COSTAATT) SCHOOL OF BUSINESS AND INFORMATION TECHNOLOGY Transforming Lives, Transforming Communities, Transforming the Nation….One Student at a Time COURSE OUTLINE Academic Year 2011 - 2012 • VISION To be a student-centered, dynamic and innovative, world-class and multi-campus college, promoting excellence in teaching and learning, serving diverse communities, and producing lifelong learners who can compete globally. •
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needs of its consumers and better market its products to build customers and sales, however the extensive and expensive research and constant change affected the marketing orientation of the business. The Marketing environment in which Kay’s Fashion Block operates was based on Micro-Environment that influenced the business directly and Macro-Environment that the business had no control of. Using Geographic, demographic, psychological and behavioral segmentation Kay’s Fashion Block was able to choose
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it was successful by produce the healthy drink. Boost’s products are different with its competitors and focus on macro-environmental to make its business successful. Boost, the juice company was created in 2000 with the first store in South Australia. In 2003/04, their capital growth 257% and a turnover is nearly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making different healthy product such as low-fat, super, skinny, lite, sporty smoothies
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