Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the
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ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1.1 Segmentation 9 4.1.2 Targeting 10 4.1.3 Positioning 10 6.2 MARKETING OBJECTIVES AND GOALS (SMART) 11 4.3 MARKETING MIX (4P’S) 12 4.3.1 Product 12 4.3.2 Price 13 4.1.3 Promotion 13 4.1.4 Place 14 6.0 References 16 7.0 Appendices 19 7.1 Appendix 1: Tesco Market Share versus Competition 19 1.0 SUMMARY Tesco is one of the most successful
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Disney Segmentation and Target Market Michael Eisner once said, "When you hear the name Walt Disney Company, it conjures up all kinds of wonderful associations: magic, creativity wonder, imagination." (Disney Institute, 2001). The Disney name is known world-wide offering multiple services and products that have been created to satisfy their customers. One step into any Disney theme park and it is evident that Disney does not target a specific area, age group or population. Disney uses market segmentation
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anticipating and satisfying customers requirements profitably • Market orientation: Businesses are often defined as production- orientated, sales orientated, marketing orientated or social orientated • Product orientation is where the business has an attitude where it thinks it knows what is best for the customer. This happens when there is not much competition for this product therefore a customer will purchase this product even though it may be not quite what they require. • Sales orientation
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profitable customer relationships. This process involves marketing segmentation, market targeting, differentiation, and positioning. Market Segmentation: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs. Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to
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1. Executive Summary 05 2. Current Situation - Market analysis 06 2.1. Market Definition 2.2. Market Size 2.3. Market Segmentation 2.4. Competition Direct Competitor Indirect Competitor Competition and market share Competitors’ strengths and weaknesses • Market trends 3. PESTEL Analysis 14 • Economy • Politico-legal • Demographic • Technology • Ecological (Natural) • Sociocultural 4. SWOT Analysis 17 • Strengths • Weaknesses • Threats
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Market segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Marketing segmentation has dividing a market into smaller group distinct needs, characteristic or behavior those might require separate products or marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition
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Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist
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enjoy crispy chocolate. Additionally, surprised toys that comes with Kinder JOY are the second benefit that young consumer should feel interested in. Kinder JOY is not only an special chocolate which contains rich in milk and hazelnuts but this product is also made without artificial colours and preservatives so it is healthy and safe for consumers. Once purchasing Kinder JOY, consumer will get a random surprised toy which is colorful and attractive. Toys is packed into a half of the egg and comes
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