Pfizer’s approach to segmentation using Lipitor as an example. What is market Segmentation? Segmentation is a process of processing a large homogenous market into clearly defined identifiable segments with a main aim of designing a marketing mix to match target customers expectations. The basic factors that affect market segmentation are: [1] a) Clear identification of segment b) Determining the effective size of segment c) Promotion of the product to segments d)
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Assignment #1 – Market Segmentation and Product Positioning Marketing Management MKT 500 Assignment #1 – Market Segmentation and Product Positioning The Product: Unique jewelry designs The jewelry I design is made from genuine stones, pearls and crystals. The plan is to make it into an e-business. I also do custom jewelry. Sometimes it is difficult to find exactly what you want and visiting store after store hoping to find what you want feels tiring. Sometimes you find what you want but
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aware that marketing is its key area on which it should bank on. It is also aware that it is the marketing aspect of the organisation that attracts potential donors to the website. To begin with, Victim Support deals with marketing aspect of its products and services in the sense that it carries out a survey in which it finds out the services that are most needed by the consumers (Ivy, 2008). The services offered for victims and witnesses are free and confidential. Victim Support gave information
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The AsiaTravel is facing the following problems regarding its brand value to customers: * Its brand name is merely the generic version of its services, therefore price is seen as its main competitive advantage in the travel market; * Associations of the brand have not been clearly defined and conveyed to customers, therefore their perception about its brand name is not sufficiently strong for them to recognize and recall this brand among other alternatives; * Information on past experiences
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3. Identify the two major approaches to the study of consumer behavior. 4. Understand the development of the marketing concept. 5. Understand the role of consumer research in the study of consumer behavior. 6. Understand how segmentation, targeting, and positioning are used in the study of consumer behavior. 7. Define customer value, satisfaction, and retention. 8. Discuss the role of ethics in marketing. 9. Describe the societal marketing concept. 10. Briefly discuss the three interlocking
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method: instant download Report format: PDF (download a sample) Market statistics: Excel workbook (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in India with research from Euromonitor's team of in-country analysts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative
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| Prepared for: Mehdi Hussain Prepared by: Research Pioneers Abu Naser Fayeed Ahmed 081035030 Research Proposal: Introduction: Shokti doi is a product of Grameen-Danone joint partnership project. It started its journey on 14t July, 2006 establishing its production plant in Bogra. The main purpose of this product is to provide proper nutrition to the rural children and women who are suffering from malnutrition. The sales of Shokti Doi started to suffer because of its targeted
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Marketing Question 1 The market positioning and segmentation of Pepsi Co are as follows:- a) The market positioning and segmentation strategy Pepsi Co has chosen in this case are the launching of new drink for target group where the target audience are belonging from age group of young men. The products also targeted the consumers who switched to bottled waters instead of diet related drinks. The new product will reach the new and whole audience according to the
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4.1.1 Market segmentation and targeting 5 4.1.2 Marketing differentiation and positioning 5 4.2 Marketing mix 6 4.2.1 Product 6 4.2.2 Price 7 4.2.3 Place 7 4.2.4 Promotion 8 5. Conclusion 8 Reference 10 Introduction Profitability is the final goal for all business. Companies earn profits through customers purchasing their products and services. Without marketing, companies cannot attract consumers and grab the market share. That’s
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2.4 Threats ……….…………………………………………………… 3 2.3 S.T.P.---- Segmentation, Targeting, Positioning …..….….…………… 4 2.3.1 Segmentation ………..…………………………………………… 4 2.3.2 Targeting ……………….………………………………………… 4 2.3.3 Positioning …………..….…...…………………………………… 5 3. Implementation of the strategy for 4ps …..……..…………………………… 6 3.1 Product……………..…………………………………….………………. 6 3.1.1 Core product ……………….…………………………………… 6 3.1.2 Extended product ……….………………………………………. 7 3.1.3 Branding ……………….…………………………
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