as well as the strong incumbent, eBay, entering China in 2003. By focusing on its core business of B2B online market place, continuously building its IT capability and integrating third-parties to establish a local credit rating system, Alibaba was able to stand out amongst the many players in the early dotcom age in China. At the same time, Alibaba successfully defended its B2B business by proactively entering into the C2C space and compete head to head with eBay. This report explores in specific
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Strategies …………………………….……………5 1. Marketing Plan…………………………………………………………………………..5 Current Business Situation & Approaches………………………….………………..5 Target Audience……………………………………………………………………………5 emarketing Objectives…….………………………………………………………………6 eMarketing Strategies/ Tactics….……………………………………………………….6 2. Website name and Logo………………………………………………….……………7 A4 SEO Strategies ……………………………………………………… ………………. 7 A5 Social Media Integration……………………………………………… ……………..8 A6 Customer Relationship Management ……………………………………
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loyalty to that certain brand. Buying habits can be developed by good customer service, high quality products or similar ethics. 2.4.1 Internet Purchases When it comes to online purchasing, you must understand your consumers. This method of shopping has made it very convenient to both men and women. This means learning what they look for, and how they use the internet. This helps you grab their attention and get your marketing message in front of the right audience. Generally, we companion technology
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multi financial service products available, and the competitive rates, Zopa's members count has been able to grow to 140,000 in 2007. Table 1 can help provide a better understanding of how Zopa is operationally different to other financial institutions. Firstly, Zopa, unlike their rival larger financial institutions, only carries one product through personal loans. In contrast is RBS's seventy different services across a range of deposit accounts with over 14 million personal customers [Kupp et al.
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of various Chinese companies looking for customers abroad. China Pages was a flop. But a few years later, Ma took another stab at an Internet business. With a group of 17 friends and $60,000 of funds, Alibaba was born. [Baidupedia Web] Within only 15 years, Alibaba became the largest e-commerce company in the world, with approximately $300 billion in annual gross merchandise volume ("GMV") - or nearly 1.5 times the combined GMV of Amazon and eBay. In fact, more than three out of every four
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Student ID: 000286573 Date: June 2, 2013 Mentor Name: Jessica Seda-Ruiz Table of Contents Executive Summary 3 Research Findings 4 Marketing 4 Sales Plan 5 Successful Operation 6 Recommendations 6 Conclusion 7 Executive Summary Online sales plan strategies come from various levels within the business organization, ranging from a marketing strategy to sales plan objectives. Greater levels of strategy deal in forecasting the potential revenue increases from the online sales division
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education, dating and e-shopping, have tremendous global presence and influence and have positively impacted India also. Social networking is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. Most social network services are web based and provide means for users to interact over the Internet, such as e-mail and instant messaging. With the widespread use of the internet
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a process for developing sales - new business and new markets This process is effective for developing all types of business, and delivers business growth via: * new products or services to existing customers, * existing products or services to new customers, or * new products or services to new customers. Market development process: 1. Establish market development aims and targets. 2. Identify target market(s), sectors and niches. 3. Assess your existing sales organisation
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of a profit making locally owned and operated business in your back yard. Mission Statement MJ Metal Works provides customers with high quality, affordable, one of a kind, BBQ pits that will last for years to come. We also provide metal art and welding service that will meet and exceed your needs. We are a family owned and operated business and strive to treat each customer as if they were family. Vision Statement There will be a MJ Metal Works BBQ pit in every backyard in America. Company
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SKYPE In the hands of eBay, Silver Lake, and Microsoft Larry Fan, Aly Kassim-Lakha, Betty Liu, Cristina Peruyera, and Kimberly Yao December 12th, 2014 Professor Emilie Feldman MGMT 249 Fan, Kassim-Lahka, Liu, Peruyera & Yao | MGMT 249 Executive Summary Skype was founded to build and provide a telecommunications application, and despite many changes in ownership, its core business has not drastically changed over the years. Over the past decade, Skype has seemingly thrived to varying degrees
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