how far the individual has achieved, progressed, developed new skill, or the internship experience has change the learning style and enhanced skills for future growth and professional development. It is strictly about skill evaluation and critical study of skill improvement achieved through work experience (Bridges, 1999). In this assignment the reflective log is specifically included to help in systematic thinking and gap identification which is essential for career growth by improving positive
Words: 2261 - Pages: 10
matter: HBR Reflection Retail Doesn’t Cross Borders -Here is why and what to do about it- Reflection The article at hand "Retail Doesn't Cross Borders- Here's why and what to do about it" written by Marcel Corstjens, the Unilever Chaired Professor of Marketing at Insead, and Rajiv Lal, the Stanley Roth Sr. Professor of Retailing at Harvard Business School, was published in the Havard Business Review of April 2012 on the pages 104-111 and deals with the issues of expanding abroad for international
Words: 1465 - Pages: 6
08-081 November 4, 2008 Biocon India Group Archana Kalegaonkar, Richard Locke, Jonathan Lehrich “Earn as you learn.” For 25 years this unofficial philosophy had served Biocon well. Starting out in the enzyme business in 1978, the Bangalore-based firm had gradually expanded into the pharmaceutical industry. Expertise in manufacturing enzymes led to mass production of generic drugs, which in turn gave Biocon the experience to establish Syngene, a subsidiary contract research organization
Words: 3948 - Pages: 16
Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions
Words: 3255 - Pages: 14
increase the value perception of the brand? These are questions for which answers must be found in both developed and developing markets. Generic branding promoting Ceylon Tea might be initiated but unless such communication is based on a realistic marketing strategy taking into
Words: 5646 - Pages: 23
Welcome to Crown Worldwide Group and your new Career with us. We are happy to have you as part of our exciting global company. Did you know that… * Crown Worldwide operate globally across 58 countries. * Has over 5,200 employees speaking 50 languages across 266 facilities * Services over 120,000 relocations per year * Had 24.7 million records cartons stored worldwide in 2012 * Has over 9.5 million square feet of warehouse space To lead the way in our markets, Records Management
Words: 1959 - Pages: 8
has combined the reach and technology of Yahoo! with the analytical tools of ACNielsen Homescan. The program evaluates the effectiveness of online advertising and promotions by consumer packaged goods (CPG) companies like PepsiCo, Kraft, Unilever and Nestlé. The study results are consistent—and satisfying. They indicate that online promotions can lift offline sales time after time, whether the item in question is a food, personal care or household product. Furthermore, each campaign has typically brought
Words: 1887 - Pages: 8
in it for you? In 2006, almost three times the volume of RFID tags will be sold than over the previous 60 years since their invention. Primarily this will be because retailers and military forces are demanding that suppliers fit tags to pallets and cases to save cost and improve service but many other applications will be growing very rapidly. This exponential growth will continue and by 2015, the value of sales of RFID tags will have increased
Words: 1276 - Pages: 6
www.pwc.com/ceosurvey Growth reimagined Retail industry summary Key industry findings from the 14th Annual Global CEO Survey Retail industry summary This is a summary of the findings in the retail sector based on interviews with 75 retail CEOs in 30 countries. To explore the full results of the 14th Annual Global CEO Survey, please visit www.pwc.com/ceosurvey. The global economy is still recovering from the worst economic crisis in 75 years, as many countries grapple with the aftermath
Words: 2348 - Pages: 10
MARKETING REPORT Group: Phan Xuan Linh (77139428) Shyam Mallan (77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly
Words: 3009 - Pages: 13
