function comprises an international team for applied research in mobile and internet communications and their related applications. Group R&D teams are located in Newbury, Maastricht, Munich, California and Madrid, and there is an affiliated team in Paris belonging to Vodafone’s associated undertaking in France, SFR. A small team was set up at the end of 2007 in the Vodafone Beijing office to work in close collaboration with China Mobile and a number of Chinese vendors. The emphasis of the Group
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Division: Mobile Products & Communications Overview Sony Ericsson (Sony Mobile) is a joint venture owned equally by the telecommunications leader Ericsson and Sony corporation- the consumer electronics powerhouse. It was founded on October 1, 1987 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. (Wikimedia) VRIO Framework As the fourth-large smartphone manufacturer, Sony Mobile’s technological resources are very
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Nokia Swot Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia
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Digital Enterprises Mobile Phone Online Marketing – Current Retail Environment, E-Value chain Analysis & Improvement Areas Jinu Joseph (B00573500) Master of Business Administration - FT Ulster Business School, University of Ulster Submitted on 22-Oct-2010 Contents 1. INTRODUCTION 3 2. MOBILE PHONE SALES INDUSTRY 4 2.1 CURRENT SCENARIO 5 3. RETAIL SALES ENVIRONMENT – OFFLINE AND ONLINE 5 4. VALUE CHAIN ANALYSIS 6 5. VALUE CREATION IN ONLINE MARKETING OF MOBILE PHONES 7 5.1
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1003MKT Introduction to Marketing Ethan Low – S2801767 Kevin Abraham – S2806106 Scott Zheng – S2824947 Janith Mahaliyanage-s2806100 anne ASSESSMENT 2: MARKETING PLAN Contents Executive Summary 3 Company Analysis 4 PESTL Analysis 5 Political 5 Economic 5 Socio-cultural 5 Technology 5 SWOT Analysis 7 Strengths 7 Weakness’s 7 Opportunities 7 Threats 7 Objectives Mission Statement 8 Market Objectives 8 Sales objectives 8 Communication objectives 9 Competition
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Reference List 1. ACCA, 2013. Rulebook. [pdf] London: ACCA. Available at: http://www.accaglobal.com/content/dam/acca/global/PDF-members/rulebook/acca_2013_rulebook.pdf [Accessed 2 October 2013]. 2. Acer, 2013. Aspire S7 [image online] Available at: http://static.acer.com/up/Resource/Acer/Ultrabooks/AGW2%20Aspire%20S7/Photo%20Gallery/20120919/S7-Helium-photo-gallery-02.png [Accessed 15 September 2013]. 3. AmosWEB, n. d.. FOUR-FIRM CONCENTRATION RATIO. [online] Available at: http://www.amosweb
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emerging markets? Or both? Threat of new entrants - high High technology requirement High start-up fund requirement Bargaining power of supplier - low Marketing leader Bargaining power of buyer - moderated sell to operator and retailer Threat of substitutes - no substitute no real substitute can replace mobile phone Rivalry among competing firms - high Core Competency Core-Competencies Valuable Rare Costly to Imitate Non-Substitutable Business Level Strategy: Unclear
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The Mobile ‘App’etite 1 Introduction 1.1 Objective This report will explore the topic of mobile advertising, specifically how ready we are to take full advantage of the opportunities it offers. The mobile phone is changing the way we communicate in society. This report will look at the current capabilities and future promise of the mobile phone by analyzing industry opinion and conducting primary research, with a view to determining how the mobile phone is and could be used by an advertiser to
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INTRODUCTION The global mobile phone market has never been this sophisticated in our ever-changing world. As one of the largest company in mobile phone market, Nokia was once on the top in its category. From operating paper mill in Finland, Nokia transformed itself into a multinational telecommunication giant. By 1998, Nokia is the world leader in mobile phone.1 Sadly, what once a giant has now become an underdog fighting for survival due to the strategy erosion. The global market share held by
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Cody Rigsby \ 1. We decided that that pricing strategy three “a whole new plan” would be the most effective at positioning Virgin mobile as the brand for adolescents and young adults in the United States. This pricing strategy is easy for young consumers to understand and afford. The phones are at the most expensive $100, which a high school student can afford with half of their part-time job paycheck or a teenager who has an allowance can save up for a month and buy. It is also at
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