Q1 : Define the relationship levels companies build with customers . Pick a company and describe the types of relationship you have with them ? Answer : 5 LEVELS A COMPANY BUILD WITH CUSTOMERS : 1.Basic marketing 2.Reactive marketing 3.Accountable marketing 4.Proactive marketing 5.Partnership marketing 1 – Basic Marketing – The salesperson sells to the final customers. This is also known as direct sales
Words: 341 - Pages: 2
to just take the easy way out, because many don’t realize that work, over a long period time produces RESULTS. No one ever got anywhere by sitting in their parents basement, playing video games, and burying themselves under bags of chips and mountain dew cans. The most successful people in the world didn’t get that way over night. They got there by putting their nose to the grindstone for years, until the effort paid off. The phrase, “money doesn’t buy happiness” isn’t quite as accurate
Words: 332 - Pages: 2
was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink giant. The new company was founded with annual revenues of $510 million and such well-known brands as Pepsi-Cola, Mountain Dew, Fritos, Lay's, Cheetos, Ruffles, and Rold Gold. PepsiCo's roots can be traced to 1898 when New Bern, North Carolina, pharmacist Caleb Bradham created the formula for a carbonated beverage he named Pepsi-Cola. The company's salty-snack business
Words: 315 - Pages: 2
together, okay? Have you prepared the blades? Oh, I love slitting one's wrist Shall we begin with your right hand? And cut off your veins, down to your sebaceous glands? I wanna penetrate you with my saliva Licking your naked neck Holding your two mountains Insert three digits to your whole And then you moaned loudly You moaned in pleasure, asking for more I thrust, faster than ever I take out my blade which is hidden in the hem of my briefs And placed it at the back of your neck "What's that? O-ohh
Words: 288 - Pages: 2
20. Solutions for a small planet. – IBM 21. Share moments. Share life. KODAK 22. Finger-lickin’ good! – KFC 23. Melts in your mouth, not in your hands. - M&Ms 24. Your potential. Our passion. Microsoft 25. Do the Dew. - Mountain Dew 26. Just do it. – Nike 27. At the heart of the image.- Nikon 28. Enjoy the ride. – Nissan 29. Connecting people. – Nokia 30. The mark of a man. – Old Spice 31. "Ideas for Life" – Panasonic 32. For those who think
Words: 764 - Pages: 4
billion and has over 185,000 employees. The company consists of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International. Besides owning the Pepsi brands the company owns many brands such as Walkers Crisps, Tropicana, Gatorade, Mountain Dew and Quaker Oats. The company’s products are really highly recognised as well as recognised across the world. The company has attained a position of being the leader in soft drink bottling, the world’s largest snack chip producer and also the worlds
Words: 5038 - Pages: 21
Internet on July 15, 2001. It attacked computers running Microsoft's IIS web server. The Code Red worm was first discovered and researched by eEye Digital Security employees Marc Maiffret and Ryan Permeh. They named it "Code Red" because Code Red Mountain Dew was what they were drinking at the time. Although the worm had been released on July 13, the largest group of infected computers was seen on July 19, 2001. On this day, the number of infected hosts reached 359,000. The worm exploited a vulnerability
Words: 383 - Pages: 2
MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for
Words: 1692 - Pages: 7
de dinti Colgate pentru adulti,Danone) * segmentare psihografica – in functie de stilul de viata (iaurtul YOP, de la Tnuva produs adaptat stilului de viata foarte activ) * segmentare hibrida : dupa varsta si stil de viata Mountain Dew – tineri dornici de adrenalina, aventura si distractie Pepsi Light – pentru femei tinere,independente si active * segmentare socio-culturala : carti si reviste care se adreseaza unui public cu un anumit nivel de cultura
Words: 277 - Pages: 2
Sheet1 Fizzy Drink Survey Drink Pepsi Coca Cola 7 Up Lift Mountain Dew Fanta Ginger Beer Leed Lemonade Lemonade L&P Vanilla Coke Don't Know's Total People Surveyed 1st Preference 342 359 238 215 321 103 180 217 215 425 203 182 1st Preference % 11.40% 11.97% 7.93% 7.17% 10.70% 3.43% 6.00% 7.23% 7.17% 14.17% 6.77% 6.07% 2nd Preference 403 367 290 190 311 80 380 120 105 414 67 273 2nd Preference % 13.43% 12.23% 9.67% 6.33% 10.37%
Words: 338 - Pages: 2
