NEW PRODUCT INNOVATION No. 9 in a Series of Papers Reference Paper by: Teresa Jurgens-Kowal PhD, PE, NPDP Global NP Solutions 2323 Clear Lake City Blvd., #180 Suite 177 Houston, TX 77062 PHONE: 281-280-8717 FAX: 281-280-8689 www.globalnpsolutions.com page 1 © Copyright 2010 Global NP Solutions, LLC changes in the market or technology environments. In this paper, we present four idealized case studies, representing one view of innovation strategy types. These were first
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for product innovation is in fact tinkering with our marketing approach, things like special offers, promotion tie-ins and so on. We occasionally put new packs round our existing products and even more occasionally we introduce new flavors in existing product ranges. Rarely though does anyone in their industry introduce something radically different. That is why project Orlando is both exciting and scary Monica Allen, Technical Vice-President of PJT’s snack division, was commenting on a new product
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* Jim Longstreet Head of new product development * Eric Stanger Head of Brand Management. Issues: * Increasing trend towards less fatty and salty meats that are more health conscious. * Increasing demand for easy to cook and quick meals that can satisfy the needs of working and busy moms. The report by McTieran corporation suggests that OM is not making a sufficient effort to offer healthier snack options as hot dogs and red meat products are becoming less popular.
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1 Identify the industry, product segments and value chain. Industry: PFL is a leading manufacturer in Australia's branded frozen food industry. Intention of expansion overseas: less than 1% export sales. Move to US market with Four'N Twenty products. Developed halal products in its Four'N Twenty range with intention of growing sales in Asia. product segments: Frozen savoury, Dessert, Fruit products customer segments: retailers (supermarkets), foodservice outlets (sporting venues or cafes), Petrol
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to integrate members of virtual communities into new product development Johann Fuller · Michael Bartl · Holger Ernst · ¨ Hans Muhlbacher ¨ C Springer Science + Business Media, LLC 2006 Abstract Online consumer groups represent a large pool of product know-how. Hence, they seem to be a promising source of innovation. At present, except for open source software, little is known about how to utilize this know-how for new product development. In this article we explore if and how members of
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Vision System Product Project To, Marketing Director VisionTech Kind Attn: Ms. Kara Rose Dear Ma’am, This is in reference to the meeting we had on 31st August 2011. I have prepared the following document as per your requirement. Vision Tech is developing a new Vision system for Pharmaceutical companies which will save countless lives. The objective of this technology is to inspect drug labels to ensure they contain the proper information to meet the ever evolving governmental standards
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recognition, meaning that when Kinect recognizes you, it will automatically log you into your Xbox 360 Gamer Profile when you walk into the play space. Using the Kinect ID, you can store your likeness in the Xbox 360 for facial recognition. Two new products concepts employing this technology : - Pepsi: facial recognition to better target advertisements Pepsico presented a series of screens able to recognize the passers and assess their gender and age, to adapt the advertisements broadcast
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BENIFICIENT NEW PRODUCT DEVELOPMENT: PROJECT OUTLINE: * Acknowledgement * Mission * vision * Idea Generation * Idea Screening * Concept Development And Testing * Business Analysis i. Demand Estimation ii. Cot estimation iii. Capital estimation * Marketing Plan i. Customer analysis ii. Segmentation iii. Positioning * Marketing mix i. Product ii. Price iii. Place iv. Promotion * Production development * Market
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Home Depot (Home Depot here-out) for this paper as I have a part-time job with them. Strategy Home Depot’s simple and straightforward strategy is to ensure it diversifies its operations by having several businesses competing in the different product markets of home improvement. (Home Depot, 2008) The Home Depot has positioned itself within the industry based on a strategy of cost leadership. This operating strategy allows the company to earn above-average profitability by dictating prices
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equipment. Even though TerraCog was always not the first to market new products, but their products were successful because of their high quality and effectively addressed customer needs. When their competitor Posthaste introduced a GPS prototype called BirdsI that displays satellite imagery, TerraCog did not view it to be a threat and believed it was a non-essential fad. TerraCog realized their mistake in judging BirdsI and the product was a huge success. In order not to lose the market, TerraCog planned
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