wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand
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New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and
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India and adapt to local tastes. Culture and Indian flavors are different, Coca-Cola has to make changes at this level. Pepsi, Coca direct competitor to successfully entered the local market by adapting and practicing a lot of action of social responsibility (construction of wells to reduce water wastage ...). Coca should also do. 4. Big companies like coca-cola or pepsi should engage in more countries and help people with local problems. These are large companies, they must show the right
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history and large investment in advertisements which make Coke and Pepsi become the culture symbol of America. And their franchise system gets large economies of scale for them. Second, limited competition. In CSD industry, Coke and Pepsi are the main competitors. They claimed a combined 72% of the US CSD market’s sales volume in 2009. Third, their fixed customers are bottlers and consumers. Last, convenient channels. Coke and Pepsi occupied limited shelf, vending machines, and allow products to be
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and familiarity. The most popular product for Coca-Cola is the original classic Coke makes up for around 80% of the company’s sales. (Said, 2013) Coke’s long-term price strategy can best be described as value oriented. The rivalry between Coke and Pepsi has forced Coke to maintain affordable prices to appeal to its customers, which are
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are Coke-Cola and Pepsi- Cola. Both of them have the superior economic performance. The economies of scale and scope for their product are very large as they controlled Cola market and most CSD market. One can't come in with the price advantage to compete with them. Obviously, the capital requirement is high to run a line, especially the advertisement and promotion cost is much higher, and so the risk is high. For the coke industry, the recipe is very important. Coke and Pepsi are using their different
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Cola Wars Continue: Coke and Pepsi in 2010 Table of Contents 1 Overview 2 General environmental analysis 3 Industry Analysis 3.1 Industry Structure - U.S. soft drink market share of concentrate producers - Suppliers within the carbonated soft drink industry 3.2 Market Structure - U.S. Liquid Consumption Trend (gallons/capita) - U.S. non-alcoholic refreshment beverage volume 2009 - U.S. soft drink market share – soft drink brands 3.3 Marketing Channels 3.4 Porter’s five forces 4 5 4 2 2 2 2
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after being employed with the company for thirty five years. He never aspired to be a CEO. Neville Isdell, referred to as the Indiana Jones of Coke, came back to Coca Cola after the sales of the company began to decrease because of its competitor Pepsi. Like Anne Mulcahy, Neville Isdell had to be innovative. He had to created strategies to keep Coca Cola on track for success. New products such as carbonated green tea called Enviga and coffee flavor Coke Black are the latest addition to the Coca Cola
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ThumsUp being called a “soft” drink as it felt its taste is too strong. For over a decade, Parle led the Indian soft-drinks market, with its market share reaching a peak of 70% in1990. Late 80’s and early 90’s— Pepsi’s struggle to enter India Pepsi saw the exit of Coke as a God send opportunity to capture then estimated 900 crore market of India. India was then a highly regulated market with International trade constituting only 6% of GDP in 1985. Foreign trade was subject to import tariffs,
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Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
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