soft drinks for foreign companies like Coca-Cola and PepsiCo concentrate to local bottlers could not exceed 25 percent of the total sales for new venture and Pepsi Foods Ltd. was required to process and distribute local fruits and vegetables. India’s government also mandated that Pepsi Food’s products are promoted under the name of “Lehar Pepsi”. As for Coca-Cola, this company had once entered India’s market but had failed to maintain in the market. But in May 1990, Coca-Cola has decided to reenter
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carbonated drinks market, thus reinforcing its orientation towards non-carbonated drinks. If we think that the introduction of non-carbonated drinks by Pepsi and Coke represent 80% and 100% of their growth, respectively, we can predict the impact of this measure. Despite the need to adapt to consumers, Coca-Cola and Pepsi should maintain their focus on their core products, which is where they hold a strong advantage, as far as competition is concerned. These wars affected
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Background The beverage that became known as Pepsi Cola was invented by a pharmacist, Caleb Bradham in New Bern, North Carolina in 1893 (seven years after Coca-Cola was invented in Atlanta Georgia). The name Pepsi Cola was chosen after the kola nut extract in the recipe, and after the pepsin enzyme which aids digestion because Bradham believed his new drink had positive digestive properties, even though the recipe didn’t contain any pepsin. The Pepsi Cola Company was incorporated in 1092. Meanwhile
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new product within the cola industry. Threat of Entry Remains Low The Cola industry in the United States is dominated by two competitors, Coke and Pepsi. These two firms accounted for 72% of the U.S.’s CSD market sales volumes in 2009 (“Cola Wars Continue”, pg.2). There are many social factors that account for this advantage. Both Coke and Pepsi began operations in the late 1800’s and they have used their history to build strong customer loyalty. Coke has even focused their advertising around
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Coca-Cola and Pepsi Cola – Marketing Strategies and the effects these changes have made on consumer consumption Over the years, rival soda companies Coca-Cola and Pepsi Cola, have tried an array of marketing strategies to entice the consumer. Changes surrounding marketing strategies include various techniques that include but are not limited to: product labeling, slogans, pricing, and product innovation and additions to their primary cold drinks – Coca-Cola and Pepsi. These changes
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Is it possible for the old to resist Pepsi cola? CONTENT Introduction 3 Definition 4 The study 5 Discussions and analysis 6 Suggestions 9 Conclusion 10 Introduction Since Pepsi Company was founded in 1902, managers in this company have always endeavored to improve Pepsi cola to make it adapt to the changing market and then to seize the market further. They occasionally distribute questionnaires and make surveys to know about consumers’ psychology as managers attempt to change
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1998). Coca Cola and Pepsi are such companies that produce soft beverages, and the wars between these cola firms are far from over. In the recent past, Pepsi has made essential changes in its line of production, and this decision has enabled the beverage firm earn more revenue than Coca Cola. This case study will look at the strategies that both Coca Cola and Pepsi have adopted in their recent operations and the effects of these policies on the two beverage firms’ operations. Pepsi has made use of the
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Company (Coca-Cola) and PepsiCo (Pepsi), together claiming a combined 72% of the U.S. carbonated soft drink (CSD) market sales volume in 2009. Refer to Exhibit 1 for an illustration of the CSD industry value chain. For more than a century, Coca-Cola and Pepsi have maintained growth and large market shares through mastering five competitive forces, shown in Exhibit 2, that drive profitability and shape the industry structure. Entry Barriers: Both Coca-Cola and Pepsi have strong entry barriers for new
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fromgrammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MSOffice is …. Thank you Mr. Bill Gates and Microsoft Corp! DECLARATION I Inamul Abdin declare that this project report entitled comparative analysis of marketshare Pepsi versed Coke is an original piece of work done and submitted by me towards partialfulfillment of my post graduate programme in MBA, under the guidance of Mr. Sanjay BhartiHOD MBA Dept., KIT Kanpur.Date: - Signature: - 2 PREFACE Market provides a key
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Product Life Cycle of Pepsi: 1) Pre-launch – the 1890s In 1898, pharmacist Caleb Bradham developed ‘Brads Drink’, a formula designed aid digestion. After strong interest from consumers in his pharmacy, Brad renames the drink ‘Pepsi-Cola’ and purchases the trademark ‘Pep Cola’ for $100. The origins of Pepsi are very similar to that of Lucozade, which was also first produced for medicinal purposes. Although $100 does not appear much, adjusted for inflation that amount of money in the 19th
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